Download - Gopro presentation
Business English
Presentation
The compagny
An innovative compagny in the sport tools
The first “camera embarquée” with many accessories
Focus firstly on extreme sports athletes and riders
Many sponsoring with top riders in Moutainbike, Freeride skiing and snowboarding, surf etc.
Marketing mixProduct: New Camero GoPro Hero 3 + premium
accessories (Wifi,LCD), mounting and other accessories
Price: 449€ for the Black edition/349€ for silver
Place: All the sports shops in the world+ Internet
Promotion: Sponsoring, videos and social networks
Promotional VideoGoPro HERO3 Black Edition - Smaller, Lighter
and 2X More Powerful
13 million views in 1 month on YouTube.com
New technology
Make a camera which you can directly share your video on internet without computer
Increase resolution and decrease size
Diversify with new colors and new accessories
Ludovic JOLLY
MASTER I IN ECE LYON
PASSIONATE, MOTIVATED, AND CREATIVE
SHARE THE GOPRO WAY OF LIFE
MANY SKILLS AND CONTACTS IN SPORT INDUSTRY
What can I do forGoPro
Create events like « Go Pro world tour » with extreme sports, like one for surf, other one for freeride skiing, an other for moutain bike
Street marketing in big cities and make try walkers the camera
Vidéo contest with reward for best videos in different categories
Long term strategyOpening today to the global market and mass-
consumption
Want to make a product for everybody (like an Iphone) and easy to use
Thank you for your attention!!