![Page 1: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/1.jpg)
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Google Ranking Game Changer: Disavow Links & What it Means for Your SEO
Alex Dunks SEO Expert &
Business Development ManagerWebmarketing123
![Page 2: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/2.jpg)
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Since 2004, we’ve employed a metrics-based approach to converting online visibility into measurable business results.
Digital Marketing Agency specializing inSEO / PPC / Social Media / Website Design
2012 WE’RE ONE OF THE FASTEST GROWING PRIVATE U.S. COMPANIES
![Page 3: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/3.jpg)
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![Page 4: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/4.jpg)
@webmarketing123 #123webinar
Google Introduces the Disavow Links Tool
![Page 5: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/5.jpg)
@webmarketing123 #123webinar
Webinar Agenda
1 Why Links Matter & What Are "Unnatural Links"?
2 What is the New "Disavow Links" Tool?
3 Build Search Rankings From the Ground Up
4 Build Links That You Won't Have to Disavow
![Page 6: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/6.jpg)
@webmarketing123 #123webinar
Why do links matter?
![Page 7: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/7.jpg)
@webmarketing123 #123webinar
A link pointing to a web page is treated as a "vote" for that page to show up in search results.
![Page 8: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/8.jpg)
@webmarketing123 #123webinar
We all know how valuable it is to rank in the first few search results.
![Page 9: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/9.jpg)
@webmarketing123 #123webinar
Before Google's Search Engine, you could buy placement in search results.
![Page 10: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/10.jpg)
@webmarketing123 #123webinar
As links became more valuable,a market developed to buy and sell them.
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@webmarketing123 #123webinar
And many tactics emerged to generate these links
Comment Submissions
Guest Book Submissions
Paid Directory Submissions
Article Submissions & Syndication
Low quality blogs and link farms
Link Exchanges, Wheels, Schemes
Plus...Evolution & Automation of Each
![Page 12: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/12.jpg)
@webmarketing123 #123webinar
But Google got progressively better at distinguishing 'natural' and relevant links.
![Page 13: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/13.jpg)
@webmarketing123 #123webinar
Google promises better rankings for natural links, and penalties for unnatural links.
But for years, these were empty threats
![Page 14: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/14.jpg)
@webmarketing123 #123webinar
But natural link-building is hard
1. It's extremely time-consuming and expensive to do the content creation and outreach to legitimately generate high quality links.
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@webmarketing123 #123webinar
But natural link-building is hard
2. When another website links to yours, it's often on your company or product name, NOT on the keywords you're hoping to rank for.
What You Get: "My Company" www.mycompany.com
What You Want: "Desired Keyword" www.mycompany.com
![Page 16: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/16.jpg)
@webmarketing123 #123webinar
3. It's also common to build or buy links and gain ranking on a keyword doesn't ultimately drive conversions.
"Poorly Chosen Keyword" ≠ Conversions
But natural link-building is hard
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@webmarketing123 #123webinar
Facing this,many marketers bought links...
This summer's Penguin update disrupted the paid link economy and imposed penalties.
A drop from page 1 to page 2 is likely to cripple lead generation from Search.
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@webmarketing123 #123webinar
Marketers discovered it was:
Difficult to get Google to reconsider an algorithmic or manual ranking penalty
Even more difficult to get those paid links taken down
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@webmarketing123 #123webinar
Some link providers opportunistically made marketers pay to have their paid links taken down.
![Page 20: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/20.jpg)
@webmarketing123 #123webinar
Webinar Agenda
1 Why Links Matter & What Are "Unnatural Links"?
2 What is the New "Disavow Links" Tool?
3 Build Search Rankings From the Ground Up
4 Build Links That You Won't Have to Disavow
![Page 21: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/21.jpg)
@webmarketing123 #123webinar
Disavow Links Tool
Within Google Webmaster Tools
Before you can use Google's (free) Webmaster Tools, you first have to verify that you are the site administrator.
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@webmarketing123 #123webinar
Disavow Links Tool
Instructions: Simply upload a text file,
Either excluding all links from a particular, like this:domain:google.comdomain:yahoo.comdomain:facebook.com
or naming specific URLs, like this:
http://www.spamdomain2.com/Page1.htmlhttp://www.spamdomain3.com/Page5.html
![Page 23: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/23.jpg)
@webmarketing123 #123webinar
Disavow Links Tool
They recommend including notes (after a # sign), as you may be downloading, editing, and re-uploading the same document if you have future revisions.
Expect the process to take a few weeks.
![Page 24: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/24.jpg)
@webmarketing123 #123webinar
What Does the Tool Do?
It effectively adds a "no-follow" attribute to the link, neutralizing its capacity to affect ranking or trigger a penalty.
![Page 25: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/25.jpg)
@webmarketing123 #123webinar
When to Use the Tool
Google suggests you FIRST attempt to manually request removal of the links, as their removal process will take some weeks.
Make those manual requests and these Disavow Links Tool submissions BEFORE you submit a Reconsideration Request, and refer to your efforts in your Request.
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@webmarketing123 #123webinar
Which Links Should You Disavow?
Don't accidentally disavow good links!
![Page 27: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/27.jpg)
@webmarketing123 #123webinar
Bing has a comparable tool
Within Bing Webmaster Tools
![Page 28: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/28.jpg)
@webmarketing123 #123webinar
Webinar Agenda
1 Why Links Matter & What Are "Unnatural Links"?
2 What is the New "Disavow Links" Tool?
3 Build Search Rankings From the Ground Up
4 Build Links That You Won't Have to Disavow
![Page 29: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/29.jpg)
@webmarketing123 #123webinar
Are you building your SEO strategy on a solid foundation?
Red flags:• You are unsure of the keywords you
are targeting or if they are "any good”
• No keyword mapping
• No concerted link building effort
• Not tracking keywords from source to paying customer
• Little to no content generation efforts that are consistent with keyword mapping
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@webmarketing123 #123webinar
Make a Plan: First lay a strong foundation
![Page 31: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/31.jpg)
@webmarketing123 #123webinar
Make a Plan:
Keyword Selection
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@webmarketing123 #123webinar
Use Tools that Google Provides
Google Search: Google Keyword Tool
![Page 33: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/33.jpg)
@webmarketing123 #123webinar
It's not rocket science...
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@webmarketing123 #123webinar
Make a PlanKeyword Selection
Keyword Mapping
![Page 35: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/35.jpg)
@webmarketing123 #123webinar
Make a Plan
Content Guidelines
Key thought: Who is going to write this content?!
Know the requirements before you begin.
![Page 36: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/36.jpg)
@webmarketing123 #123webinar
Content Mapping Document
![Page 37: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/37.jpg)
@webmarketing123 #123webinar
This culminates in a link strategy document
![Page 38: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/38.jpg)
@webmarketing123 #123webinar
Link Strategy Document
Content is the fuel that powers a link building strategy
![Page 39: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/39.jpg)
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Implementation
TrackingIteration
Planning
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@webmarketing123 #123webinar
Transparency in Reporting
Key thought: When was the last time you saw a linking report? Is your agency even adding links?
![Page 41: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/41.jpg)
@webmarketing123 #123webinar
A ranking report should show steady progress over time.
![Page 42: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/42.jpg)
@webmarketing123 #123webinar
Benchmark so you know where you are at
![Page 43: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/43.jpg)
@webmarketing123 #123webinar
But reporting shouldn't stop there.
How are individual keywords performing in terms of revenue?
![Page 44: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/44.jpg)
@webmarketing123 #123webinar
Which Keywords are Converting. At What Value?
![Page 45: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/45.jpg)
@webmarketing123 #123webinar
Webinar Agenda
1 Why Links Matter & What Are "Unnatural Links"?
2 What is the New "Disavow Links" Tool?
3 Build Search Rankings From the Ground Up
4 Build Links That You Won't Have to Disavow
![Page 46: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/46.jpg)
@webmarketing123 #123webinar
Game Plan for Link Building in the Modern Era
![Page 47: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/47.jpg)
@webmarketing123 #123webinar
Three-Month Game Plan
Low Hanging Fruit
![Page 48: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/48.jpg)
@webmarketing123 #123webinar
Low Hanging Fruit Press Releases
Three-Month Game Plan
![Page 49: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/49.jpg)
@webmarketing123 #123webinar
Low Hanging Fruit Press Releases Images & Alt-Text
Alt-text: “online presentation software”
Three-Month Game Plan
![Page 50: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/50.jpg)
@webmarketing123 #123webinar
Low Hanging Fruit Press Releases Images & Alt-Text Guest Blogging
Three-Month Game Plan
![Page 51: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/51.jpg)
@webmarketing123 #123webinar
Low Hanging Fruit Press Releases Images & Alt-Text Guest Blogging Relevant Directories
Three-Month Game Plan
![Page 52: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/52.jpg)
@webmarketing123 #123webinar
Three-Month Game Plan
Low Hanging Fruit Press Releases Images & Alt-Text Guest Blogging Relevant Directories Social
Social
Search
![Page 53: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/53.jpg)
@webmarketing123 #123webinar
Social Influences Search, and Can Earn Links
![Page 54: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/54.jpg)
@webmarketing123 #123webinar
Social Influences Search, and Can Earn Links
![Page 55: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/55.jpg)
@webmarketing123 #123webinar5
Low hanging fruit Press Releases Images Guest Blogging Relevant Directories Social
Three-Month Game Plan
![Page 56: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/56.jpg)
@webmarketing123 #123webinar
Key Takeaways
• Use diversity as a guiding principle for keyword strategy,
link sources, and your overall link profile.
• Don’t waste effort. Lay a strong foundation by establishing the right keyword list and checking your goal-tracking.
• Remove or Disavow Problematic Legacy Links.
![Page 57: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/57.jpg)
@webmarketing123 #123webinar
WE ARE EXPERTS AT BUILDING TOP LINE REVENUE GROWTH FOR GLOBAL ENTERPRISES WITH TARGETED, COST-EFFECTIVE DIGITAL MARKETING
![Page 58: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/58.jpg)
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webmarketing123.com
TEAM UP WITH ONE OF THE FASTEST GROWING PRIVATE COMPANIES IN THE U.S. (2012)
Download:2012 State of Digital Marketing Report
Talk to a digital marketing expert: SEO/PPC/Social Media Marketing Measurement/Analytics Approach Lead Gen Effectiveness
We invite you to…
Questions? Feedback? [email protected]
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![Page 59: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/59.jpg)
@webmarketing123 #123webinar
The "anchor text" itself:
The surrounding text:
How does Google evaluate a link?
![Page 60: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/60.jpg)
@webmarketing123 #123webinar
The overall content of the page:
How does Google evaluate a link?
![Page 61: Google Ranking Game Changer! Disavow Links & What it Means for Your SEO](https://reader035.vdocuments.site/reader035/viewer/2022070522/58eed2741a28ab18738b45d1/html5/thumbnails/61.jpg)
@webmarketing123 #123webinar
The metatext, hidden code on the page that only Google reads:
How does Google evaluate a link?
e.g. Page Headers