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Google Analytics & Millennium
8th Annual MENA-IUG ConferenceDoha, Qatar
Google Analytics & Millennium | American University of Sharjah | 19.11.2013
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Google Analytics Defined
• Tracks visits to your catalogue• Tracks search terms used in your catalog• Tracks where visits originate from• Tracks where people leave your catalogue
Google Analytics & Millennium | American University of Sharjah | 19.11.2013
• Identify and solve potential problems• Monitor usage patterns• Help with decision making
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Google Analytics
Google Analytics & Millennium | American University of Sharjah | 19.11.2013
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Setup
Google Analytics & Millennium | American University of Sharjah | 19.11.2013
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Users
Google Analytics & Millennium | American University of Sharjah | 19.11.2013
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Tracking Code
Google Analytics & Millennium | American University of Sharjah | 19.11.2013
<script type="text/javascript">
var _gaq = _gaq || []; _gaq.push(['_setAccount', ‘UA-######-#']); _gaq.push(['_trackPageview']);
(function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();
</script>
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Botlogo
Google Analytics & Millennium | American University of Sharjah | 19.11.2013
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Filters
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Filters
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IP Filter
Google Analytics & Millennium | American University of Sharjah | 19.11.2013
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Regular Expressions for IP Ranges
Google Analytics & Millennium | American University of Sharjah | 19.11.2013
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Site Search Tracking
Google Analytics & Millennium | American University of Sharjah | 19.11.2013
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Site Search Settings
Google Analytics & Millennium | American University of Sharjah | 19.11.2013
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Website Search
Google Analytics & Millennium | American University of Sharjah | 19.11.2013
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Search Categories
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The Impact of the Discovery Layer
Google Analytics & Millennium | American University of Sharjah | 19.11.2013
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Event Tracking
Google Analytics & Millennium | American University of Sharjah | 19.11.2013
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An Internet of things
Google Analytics & Millennium | American University of Sharjah | 19.11.2013
<a onClick="_gaq.push(['_trackEvent', 'quickLinks', 'Header', 'Databases by Title - link',, false]);"href="find/databases-by-title/">Databases by Title</a>
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Event Category
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Event Action
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Event Label
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Building URLs for Tracking
Google Analytics & Millennium | American University of Sharjah | 19.11.2013
https://support.google.com/analytics/answer/1033867?hl=en
http://gaconfig.com/google-analytics-event-tracking/
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What can it tell us?
Google Analytics & Millennium | American University of Sharjah | 19.11.2013
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Patterns of Usage - Daily
Google Analytics & Millennium | American University of Sharjah | 19.11.2013
7-9pm (8pm usually the tip of the spike)
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Patterns of Usage - Weekly
Google Analytics & Millennium | American University of Sharjah | 19.11.2013
SuM
Tu
WTh
Fr
Sa
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Where are our users from
Google Analytics & Millennium | American University of Sharjah | 19.11.2013
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Questions
Google Analytics & Millennium | American University of Sharjah | 19.11.2013
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Thank you
James MacDonald | [email protected]
Google Analytics & Millennium | American University of Sharjah | 19.11.2013