Download - Golden Chiropractic Brand Guidelines
Table of Contents
Mission and Vision ... p. 1Tagline ......................... p. 2Our Patients ............... p. 3 Our Personality ......... p. 4Our Logo ..................... p. 6Our Colors ................... p. 12Our Fonts ..................... p. 16Our Imagery ............... p. 17
1
We Believe For people to perform at their best, they need to feel good. We’re here to help our patients take care of themselves.
2
Our Tagline Our tagline represents our belief in living as pain free as possible.
We promote an active, happy life through self-care.
3
Our Patients We serve athletes.
We serve families.
We serve those who wish to manage their pain naturally.
4
Our Brand Personality
Golden Chiropractic is joyful, optimistic, and knowledgeable.
We value an active lifestyle, self-care, and community participation.
7
The Golden Chiropractic logo represents our brand personality and our location by the sea.It represents healthy living, optimism, and outdoor recreation.
Our Logo
8
Our Logo The Golden Chiropractic logo should always have negative space around its entirety, the width of the “C” in .
9
Our Logo The Golden Chiropractic logo should always maintain the integrity of its original proportions.
13
Our secondary brand colors are for logo and accent pieces in promotional materials.
0, 16, 100, 0245, 210, 50
Our Colors
0, 58, 89, 0220, 132, 61
F68446 FFD249
14
Our Colors Our accent brand color is for logo and accent pieces in promotional materials.
27, 0, 8, 0196, 226, 233
B8E3E9
Accent
15
Auxilary colors for personnel.
100, 19, 24, 0
21, 148, 180
0096B3
99, 18, 47, 1
40, 145, 147
009393
71, 0, 10, 0
104, 189, 221
00BFDC
71, 0, 24, 0
108, 188, 198
12BEC6
Our Colors
16
Our FontsFootlight MT Lightfor headers on promotional print materials announcing events or for giving gifts
Myriad Pro for body text on print materials
Arialfor all text on the Internet, and for all text on printed letters