Download - GoDataFeed Webinar Sept 2016
![Page 1: GoDataFeed Webinar Sept 2016](https://reader031.vdocuments.site/reader031/viewer/2022030316/5879bf821a28abb42a8b4d11/html5/thumbnails/1.jpg)
Presenter:
Ryan Garrow
Enterprise Strategist
![Page 2: GoDataFeed Webinar Sept 2016](https://reader031.vdocuments.site/reader031/viewer/2022030316/5879bf821a28abb42a8b4d11/html5/thumbnails/2.jpg)
Confidential + ProprietaryConfidential + Proprietary
Ryan Garrow
Ryan, been in the digital marketing space for7 years focusing on ecommerce andenterprise level online marketing. Ryan andhis wife have 3 kids 3, 2, 9 mo and recentlymoved to a farm in Sherwood. He and hiswife Andrea own 6 businesses (his wife’s isthe most profitable)
EnterpriseStrategist
![Page 3: GoDataFeed Webinar Sept 2016](https://reader031.vdocuments.site/reader031/viewer/2022030316/5879bf821a28abb42a8b4d11/html5/thumbnails/3.jpg)
Confidential + Proprietary
Agenda
Google Shopping
Expectations: Spend/ROAS
Client Results
Holiday Dos/Don’ts
![Page 4: GoDataFeed Webinar Sept 2016](https://reader031.vdocuments.site/reader031/viewer/2022030316/5879bf821a28abb42a8b4d11/html5/thumbnails/4.jpg)
Who We AreLogical Position
Lake Oswego, OR
Las Vegas, NV
Chicago, IL
Austin, TX
![Page 5: GoDataFeed Webinar Sept 2016](https://reader031.vdocuments.site/reader031/viewer/2022030316/5879bf821a28abb42a8b4d11/html5/thumbnails/5.jpg)
Google Confidential and Proprietary
What we doGoogle Shopping-History
2002: Froogle
2007: Google Product Search
2012: Google Shopping
2014: Enhanced Campaigns
![Page 6: GoDataFeed Webinar Sept 2016](https://reader031.vdocuments.site/reader031/viewer/2022030316/5879bf821a28abb42a8b4d11/html5/thumbnails/6.jpg)
Confidential + ProprietaryGoogle Confidential and Propriety
New Shopping Results
![Page 7: GoDataFeed Webinar Sept 2016](https://reader031.vdocuments.site/reader031/viewer/2022030316/5879bf821a28abb42a8b4d11/html5/thumbnails/7.jpg)
Expectations
Spend:
Brand w/ wholesalers: 50%
Retailer: 200-400%
ROAS:
Brand: Higher than Search Non-TM
Retailer: Search Non-TM
![Page 8: GoDataFeed Webinar Sept 2016](https://reader031.vdocuments.site/reader031/viewer/2022030316/5879bf821a28abb42a8b4d11/html5/thumbnails/8.jpg)
Confidential + Proprietary
![Page 9: GoDataFeed Webinar Sept 2016](https://reader031.vdocuments.site/reader031/viewer/2022030316/5879bf821a28abb42a8b4d11/html5/thumbnails/9.jpg)
Amol’s-The Need
Past Agency
Shopping Structure:
ROAS: 1.58 before
3.25 first two months of launch
![Page 10: GoDataFeed Webinar Sept 2016](https://reader031.vdocuments.site/reader031/viewer/2022030316/5879bf821a28abb42a8b4d11/html5/thumbnails/10.jpg)
Benefits of Structure
• Impression Share by product
• Search Queries by product
• Click vs. Buy
• SERP Control
![Page 11: GoDataFeed Webinar Sept 2016](https://reader031.vdocuments.site/reader031/viewer/2022030316/5879bf821a28abb42a8b4d11/html5/thumbnails/11.jpg)
The Numbers
2014 to 2015:
Spend: up 88%
Revenue up 97%
ROAS up 5%
% of website rev: up 47% to 58%
Avg pos: up 20%
CPCs on search up 37%
![Page 12: GoDataFeed Webinar Sept 2016](https://reader031.vdocuments.site/reader031/viewer/2022030316/5879bf821a28abb42a8b4d11/html5/thumbnails/12.jpg)
Confidential + ProprietaryGoogle Confidential and Propriety
Do’s and Don’ts
![Page 13: GoDataFeed Webinar Sept 2016](https://reader031.vdocuments.site/reader031/viewer/2022030316/5879bf821a28abb42a8b4d11/html5/thumbnails/13.jpg)
Do’s
• Track Revenue
• Promotion Schedule
• Take advantage of Google
• Use an ‘expert’
• Test feed changes
![Page 14: GoDataFeed Webinar Sept 2016](https://reader031.vdocuments.site/reader031/viewer/2022030316/5879bf821a28abb42a8b4d11/html5/thumbnails/14.jpg)
Don’ts
• Ignore Mobile
• Force Google
• Setting Changes
• Set it and Forget it
• Give up
• Test Changes
![Page 15: GoDataFeed Webinar Sept 2016](https://reader031.vdocuments.site/reader031/viewer/2022030316/5879bf821a28abb42a8b4d11/html5/thumbnails/15.jpg)
Confidential + Proprietary