Download - Go Inbound!
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Go Inbound! Kipp Bodnar@Kipp Bodnar
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I’m Brian Halligan.Nice to meet you.
@KippBodnar
I’m Kipp Bodnar.Nice to meet you.
![Page 3: Go Inbound!](https://reader034.vdocuments.site/reader034/viewer/2022051419/56815da8550346895dcbd5b1/html5/thumbnails/3.jpg)
I’m Brian Halligan.Nice to meet you.
amzn.to/b2bsm2
I wrote The B2B Social Media Book.
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Why is renting ok in your marketing?
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@KippBodnar
Marketing is an asset NOT an expense.
“” Tweet This!
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People don’t want to be interrupted.
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INBOUNDMARKETING IS ABOUT ATTRACTING AND CONVERTING NOT INTERUPPTING
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11Inbound Marketin
g SEO
Blogging
Landing
Pages
Lead Nurturi
ng
Email Marketin
g
Social Medi
a
Analytics
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Don’t take my word for it.
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Mind-blowing Inbound Marketing statistics1
0
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78%of Internet users conduct product research online.
DATA SOURCE, MONTH & YEAR
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Mobile Dominating Web Browsing
Source: Comscore
Web Browsing 72 Minutes
Mobile App Usage94 Minutes
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Changing Affinity
Marketing
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Traditional Affinity Marketing
Big Bank
Supermarket Chain AAA
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Affinity Marketing Online
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Affinity online is niche and diverse
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Online Affinity Marketing
Blogger
Blogger
Blogger
Blogger
Forum Forum
Forum Forum
Forum Niche network
Niche network
Niche network
Niche network
Business Owner
Business Owner
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Affiliate Marketing
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@KippBodnar
Affiliate Marketing is results-based attention renting
“” Tweet This!
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Owning the attention.
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STOP RENTING…START OWNING…
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THANK YOU
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I’m Brian Halligan.Nice to meet you.
amzn.to/b2bsm2
I wrote The B2B Social Media Book.