Transcript
Page 1: Go From Zero to Hero with Simple Processes and Metrics

Go from Zero to Hero with Simple

Phone Processes and Metrics

Mike Haeg

Century Interactive

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Moderator

Becky Ross

Marketing Manager

Office: (303) 228-8753

[email protected]

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Presenter

Mike Haeg

Director of Automotive

Business Development

[email protected]

214-613-1170

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1. Are inbound calls reaching someone who can help?

2. Appointment Requests

3. Promised Follow Ups

4. Outbound Connection Rates

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1. Are inbound calls reaching someone who can help?

2. Appointment Requests

3. Promised Follow Ups

4. Outbound Connection Rates

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“Is there something that I can help you with?”

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1. Are inbound calls reaching someone who can help?

2. Appointment Requests

3. Promised Follow Ups

4. Outbound Connection Rates

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88%

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1. Are inbound calls reaching someone who can help?

2. Appointment Requests

3. Promised Follow Ups

4. Outbound Connection Rates

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1. When we say we will

2. When we set a “Soft” appointment

3. When we have an upcoming “Hard” appointment

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1. Are inbound calls reaching someone who can help?

2. Appointment Requests

3. Promised Follow Ups

4. Outbound Connection Rates

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100 20 10 5

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200 40 20 10

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14%

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200 50 25 13 7

Live Conversations! The metric that matters!

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1. Work smarter – Not harder

2. Use a tracking line for caller ID

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1. Are inbound calls reaching someone who can help?

2. Appointment Requests

3. Promised Follow Ups

4. Outbound Connection Rates

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Mike Haeg Century Interactive Director of Automotive Business Development mike@centuryinteractive 214-613-1170

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Federal law allows the recording of a telephone call with the consent of at least one party to the call. This means that if an individual places, receives, or joins a call, that individual may record the call without giving any warning or notice and may later make use of the recording. 12 states require the consent of all parties to record a telephone conversation - these are referred to as "Two-party consent states". California Massachusetts Connecticut Michigan Delaware Montana Florida New Hampshire Illinois Pennsylvania Maryland Washington To satisfy notification requirements, it is common for companies to include a short disclaimer at the beginning of a phone conversation. When calling customer service centers, you'll frequently hear a recorded announcement that says something to the effect of "This call may be monitored for quality assurance purposes."


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