Download - Gloco14 assessment 1
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Tom RussoMedia Coordinator, constantly engaging with the
changing media landscape and its digital future. Deep understanding of media, developed while completing a Master of Comms. Lifelong musician, passionate about
travel, culture and the digital world.
ID Hub: http://tomrussogloco.flavors.me/
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Description of Persona
I intend to project my professional persona consistently across a range of platforms. The persona reflects:
• My position as a media coordinator at a leading global agency, and related grasp of the current media landscape
• My understanding of cutting edge theory through completion of a Master of Communications
• My reality as a young digital-savvy early adopter of technologies and platforms
• My passion for, and knowledge of culture and what’s happening in the world
• My status as a well-travelled and socially aware person
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Rationale
My rationale for projecting this professional persona:
To ensure that my web presence, content and discussion is as relevant and engaging as possible for my target audiences, being:• Other media and communications professionals• Potential employers• People interested in the current media and digital
landscapes – especially young people
(Note: I am careful to keep it authentic and true to my ‘voice’; I do not want to shape my ID only to superficially pander to these audiences)
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Appeal to Target Publics
• To other media professionals: A source of knowledge, a partner for professional networking, collaboration, and discussion around industry issues
• To potential employers: A switched on, engaged, knowledgeable candidate for future career opportunities
• For people interested in media and digital: A source of entertaining and enlightening content, a partner in discussion and debate around these areas
The full branding approach I used to create this ID:
http://tomrussogloco14.blogspot.com.au/2014/08/constructing-my-professional-identity.html
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Strategies to Achieve Persona
• Projecting persona consistently across platforms Twitter, Blogger, Tumblr and Google+
• Publishing relevant content and attempting to engage audiences around media and digital issues
• Utilising strengths of each platform: Hashtag conversations on Twitter, posting multimedia on Tumblr, using Blogger for discussion of course content
• Tone of voice is relaxed, but still informed, reflecting ID. Sometimes irreverent
• Posting consistently, not too often (annoying) or too infrequently (doesn’t build profile)
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Blog Posts
Thinking about identity in a Liquid Modern age
http://tomrussogloco14.blogspot.com.au/2014/08/how-do-we-think-about-identity-in.html
Media Mapping: The inescapable nature of media
http://tomrussogloco14.blogspot.com.au/2014/08/media-mapping-inescapable-nature-of.html
Platform research on Tumblr: A parent-free creative zone
http://tomrussogloco14.blogspot.com.au/2014/08/platform-research-on-tumblr-parent-free.html
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Twitter ActivityEngaged in hashtag conversations around media and digital on Q&A and 7.30, as well as class discussions. Got Favourited & Retweeted by strangers
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Tumblr ActivityUsed Tumblr to post thought provoking content around media and digital including articles, graphics, reports, video, links. Followed and reblogged others
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Platforms• Flavors.me is my ID Hub, linking to Twitter, Tumblr and Blogger (LinkedIn to come)• Flavors.me does not allow link to G+, so I put a link to ID Hub in my G+ profile