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Global Enterprises Need Business EnglishJuly 2012
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English is the dominant language for international business
91% of talent executives agree that English
is the international language of business
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Agreeing on this common language is crucial
3 out of 5 business people consider a single business language strategically crucial for
their company
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Misunderstandings due to poor communication lead to bad business outcomes
97% said poor communication has led to misunderstandings internally or with clients
83% have seen harmful business outcomes due to the lack of a shared corporate language ?
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These bad outcomes affect all parts of business
Team Productivity
Miss Opportunity for
Innovation
Customer Satisfaction
Vendor/Partner Relationship
Hiring/EmployeeRetention
Time to Market Deadline
TeamCollaboration
60% 48%
44% 32% 20%
4%
84%
Biggest impacts of poor communication is on
team productivity, innovation, and
relationships with customers and partners
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This is not an isolated problem
More than half of respondents reported
that all departments or all geographies are
affected by poor communication skills
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Enterprises know the solution
70% agree that having English as a
corporate language would improve business
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www.Globa lEngl ish .com
GlobalEnglish delivers the solution
Formal learning
Informal learningWorking with 450+ global enterprises
Cloud-based Business English development & support
software
Instant on-the-job support
Global collaborationMobile productivityEnterprise platform
integrationGlobal & local
support
Company-wide reporting
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About this presentation
The data presented in this slideshow was collected at the 14 June 2012 Economist Talent Management Summit in London, UK.
Executives answered a poll co-sponsored by the Economist Conferences and GlobalEnglish.
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Thank you