Download - Giuliano Ambrosio – Social Media Integration
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Giuliano Ambrosio Crea0ve Strategist @Julius Design
SOCIAL MEDIA INTEGRATION case history e sguardi sul futuro…
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The [Share] Buttons Dove tutto ebbe inizio…
Giuliano Ambrosio @JuliusDesign
L’integrazione dei Social media vera e propria inizia dai pulsan6 sociali in grando di far condividere con un click un contenuto sulle pia:aforme madri.
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The [Follow] Buttons La storia prende azione…
Giuliano Ambrosio @JuliusDesign
I Pulsan6 Sociali iniziano ad evolvere e ad offrire la chiamata dire:a all’azione di Follow. Con un Pulsante ora è possibile Diventare Fan, oppure follower di un account Twi:er.
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The [Stream] Plugins Valore ai flussi!
Giuliano Ambrosio @JuliusDesign
h:ps://twi:er.com/seJngs/widgets h:ps://developers.facebook.com/docs/reference/ plugins/like-‐box/
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The [Embed] Plugins Valore ai contenuti!
Giuliano Ambrosio @JuliusDesign
Info: h:p://bit.ly/social-‐embed-‐post
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The [State] of integration Come siamo messi?
Giuliano Ambrosio @JuliusDesign
Fonte: Royal Pingdom
[Ricerca su 10MILA Home Page Web]
[Social BuKons] 24% Facebook 10% TwiKer 13% Google Plus 0,3% Linkedin
[URL a Social Media]
49% Facebook 41% TwiKer 21% Google Plus 4% Linkedin
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BARILLA 30% SOCIAL INTEGRATIONS
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FIAT 10% SOCIAL INTEGRATIONS
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Giuliano Ambrosio @JuliusDesign
FIAT 50% SOCIAL INTEGRATIONS
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AUDI 20% SOCIAL INTEGRATIONS
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REDBULL 0% SOCIAL INTEGRATIONS
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REDBULL 40% SOCIAL INTEGRATIONS
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Giuliano Ambrosio @JuliusDesign
BENETTON 25% + 40% SOCIAL INTEGRATIONS
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BENETTON 20% SOCIAL INTEGRATIONS
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COCA COLA 65% SOCIAL INTEGRATIONS
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COCA COLA 65% SOCIAL INTEGRATIONS
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WHAT? FUCK!
CHE SUCCEDE? IL PLUGIN NON RISPONDE…
”Quando integriamo diversi plugin social ricordiamo che dipendiamo da loro, anche a livello di prestazioni.
COCA COLA 65% SOCIAL INTEGRATIONS
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The [Problem] Falla vedere a tutti!
….l’attività social.
Giuliano Ambrosio @JuliusDesign
Uno dei problemi è come integrare in modo efficace una sezione Social in modo da aumentare engegment e chiamate all’azione nel proprio portale.
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Giuliano Ambrosio @JuliusDesign
The [Social] Hub… Una possibile soluzione
I Social Hub sono delle sezioni o meglio pagine interne al brand che mostrano in modo efficace e intelligente flussi di contenu6 dai propri canali Social Media.
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Giuliano Ambrosio @JuliusDesign
The [Social] Hub… Una possibile soluzione
I Social Hub sono delle sezioni o meglio pagine interne al brand che mostrano in modo efficace e intelligente flussi di contenu6 dai propri canali Social Media.
”Il problema a:uale è che soluzioni simili creano un mix di flussi contenu6 non comprensibili per un utonto* medio.
Problemi: Cross-‐Pos6ng, Senso di Aggregatore automa6co, No Call-‐to-‐ac6on
TW TW
TW
FB FB
G+
G+
OTHER
OTHER OTHER
*Utonto: Colui che naviga senza remi ne bussola.
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Giuliano Ambrosio @JuliusDesign
Alcuni Tool online che offrono la possibilità di creare un Mix Flusso Social Media: 1. http://sandbox.eye48.com/pubwichforkdemo 2. http://rigoneri.github.com/syte 3. http://plugins.in1.com/socialist 4. https://www.rebelmouse.com
The [Code] Source Lo voglio fare anche io!
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1. http://sandbox.eye48.com/pubwichforkdemo
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2. http://rigoneri.github.com/syte
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3. http://plugins.in1.com/socialist
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4. https://www.rebelmouse.com
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The [Case] History Cosa fanno i Brand?
Giuliano Ambrosio @JuliusDesign
Andiamo a vedere alcuni Brand che hanno voluto sperimentare pagine o sezioni dedicate ai propri flussi dai Social Media.
Solo sperimentando, sbagliando e analizzando i risulta6 è possibile individuare le soluzioni migliori. ”
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http://www.coca-colacompany.com/brands/
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http://www.coca-colacompany.com/brands/
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http://www.coca-colacompany.com/brands/
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http://socialmedia.cisco.com/
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http://nnsa.energy.gov/mediaroom/socialmedia
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http://www.dell.com/Learn/us/en/uscorp1/about-dell-social-media
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Creata da H&M nel 2010 ma attualmente rimossa
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[Vision] of the Future Ho visto cose, che voi umani…
Giuliano Ambrosio @JuliusDesign
Proviamo a dare uno sguardo al futuro riguardo l’evoluzione dei Social Hub per I Brand.
Rimane cieco colui che non aumenta la propria visione di conoscenza. ”
Dal Film Blade Runner
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Giuliano Ambrosio @JuliusDesign
http://juliusdesign.net/social/barilla/
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http://juliusdesign.net/social/mercedes-benz/
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http://juliusdesign.net/social/negramaro/
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+5.000 accessi dire^ In 6 giorni di evento
+10% new fan / follower In 6 giorni di evento
Foscarini ha u6lizzato il Social Hub per l’evento DesignWeek 2013 a Milano curando per ogni canale i contenu6.
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[Vision] of the Future … non potete neanche immaginare.
Giuliano Ambrosio @JuliusDesign
Il Social HUB perfeKo: 1. Layout Personalizzabile a moduli. 2. Organizzazione Intelligente (per uton6). 3. Integrare Call-‐to-‐ac0on esterne correlate. 4. Meccaniche social follow dire:e. 5. Inserire Contenu0 Social da page HUB. 6. Sincronizzazione e Caching API richieste.
I Social HUB devono essere personalizzabili e organizza6 a seconda della propria necessità. ”
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The [End] …really? Grazie a tutti, domande?
Giuliano Ambrosio @JuliusDesign
Giuliano Ambrosio www.juliusdesign.net / @JuliusDesign
Crea0ve Strategist