Download - Get your head out of your inbox
See what’s really going on…get your head out of your inbox
Don’t panicEmail isn’t bad
Don’t get comfortableEmail isn’t all good
What do you feel when you think about “email”?
What business problems have we used email to address?
How’s that going for you?
So what about this “social” stuff?
Don’t panicSocial isn’t bad
Don’t get comfortableSocial isn’t all good
CEOs what “creative” leaders
Go make that happen
Say what?
To spark creativity we need to “open the conversation”
“Where Good Ideas Come From”
A Natural History of Innovationby Steven Johnson
Credit graphics to RSA Animatehttp://www.youtube.com/watch?v=NugRZGDbPFU
Credit graphics to RSA Animatehttp://www.youtube.com/watch?v=NugRZGDbPFU
Credit graphics to RSA Animatehttp://www.youtube.com/watch?v=NugRZGDbPFU
Credit graphics to RSA Animatehttp://www.youtube.com/watch?v=NugRZGDbPFU
So how might social help us address the business problems for which we have used email?
Open the conversation.Ask questions out in the open.
Leverage the audience.Use networks to target.
Share the wealth.I can be as smart as you…
just 5 minutes later
Frame to save.Conversations in context.
Capture the bright moments.Short bursts of insight.
Innovation and good ideas often doesn’t call attention to
itself
Innovation and good ideas often doesn’t call attention to
itself
It’s easy.Low impact, High value.
It keeps on giving.Good stuff sticks.
So go from transactionsto interactions
Organization to Organism
It took us a while to get here.It may take some time to get out.
It’s not technology, it’s culture
Look up. Look around. Get out.It’s amazing what you’ll discover.
thank you
it’s been my pleasure
Louis RichardsonSocial Business EvangelistIBM
[email protected]/inter_vivoswww.linkedin.com/in/louisrichardson www.slideshare.net/louisrichardsonwww.youtube.com/louisrichardsonjrabout.me/louisrichardson
Thank you.It’s been my pleasure.
www.ibm.com/social