Download - Get Out Of the Building- Interviews
TEAM B A XBibiana, Andres, Karen
September 26, 2017
Our Market Focus
Our Market Focus
PEOPLE Students + young adult travelers
PROBLEM Low budget + little experience
Our hypotheses…
1. Accidental problems break travel plans
2. People have different time management habits while traveling
3. People are less healthy and active when traveling
Our hypotheses…
GOOTB (Getting Out Of The Building)
WHERE WE FOUND PEOPLE
• Friends & classmates who had recently traveled
• Friends of friends who had traveled in the past
• Foreign Airbnb guests (of a friend) who are currently traveling
GOOTB (Getting Out Of The Building)
RyanChris ParmisNils + DorienTingting
25, SF/D.C24, SF/China 25, SF/D.C25 + 22, Belgium 21, SF/Iran
DesignerStudent Jujitsu InstructorAnimator + Student Student
GOOTB (Getting Out Of The Building)
Affinity Mapping
Accommodations
Staying active
Transit
Travel concerns
Enjoyable working
environment
Down time
Local Culture and experience
Food
Money Management
People are important
Recording experience
Spontaneity
Topic Map
Travelers
Friendsencouragespontaneity
Like to talkwith
strangers
Local areas
TravelAlone
Backpackers
Read books
Explorenew but
risky
Travel witha group
Low $ moneyaccommodation
Stayingwith locals
Staying incheap hotelsand motels
Savingmoneythroughothers
Navigationtools
Nature
Local stories
Otherstrangersstories allover the
world
Remoteareas
Music helpshim to learnmore aboutlocal culture
Local tellsthem aboutnew campsand events
Reality oflocal life
People whosharesimilar
interests
Localpeople
"I like goingwith the
flow"
"How do youreflect on
experiencesjust had
Get out of previoussocial network. No
need to contactfriends
Where tonow? [dice
doodle]
"Freedom - it'ssomething thateveryone wants
Traveling with otherpeople brings you
closer together
� Findfreedom
while theytravel
Risk Exploration
Being active andstay outside can
help to fosterexperience
Run out ofmoney for
travel
Centerpiece forexperiencing local
culture(music,food, etc)
Noscheduling
Enjoyunplanned
moment
Prefer notto plan trips
too much
Never pays forcampsites -
sleeps in parksor forests
Losingmoney andvaluables
Takes risksCamping/live
on theoutside
Unplannedtrip
Get out ofcomfort
zone
"Travel makes yourlife different (habits,schedule)...That isthe most fun part"
Tourists
Visitlandmarks&
historicalplaces
Safetyissues
Bothsightseeing
and localareas
TravelAlone
Travel witha group
Haveguide(friend
s or local)
Stayingwith locals
Staying inhotels,
motels, andresorts
Find a nice andcomfortablehotel(high
expectation onaccommendation)
Self-reflection
Over-welcoming
greetings
Culturedifferences
Differentways of life
Landmarks
Inspirationalideas for
their careerdevelopment
FilteredReality
Everything isnot going tomatter to youwhile you are
travel.
I spend a lot ofmoney in U.S.
becauseeverything is a
new experience
People are really differentfrom my home countries,they are over- welcomingto me. I am not sure what
to talk with them
Seat at cafeand look at
differentpeople
Everything isnew, the
street, thecity. It is like
a movie.
I speed too much atthe beginning, so I
couldn't afford later.
Use filmcameras totake photes
Newpeople
New culture
Food andnew culture
Localtransit
New experiencethat different
from their normallife
Downloadmusic to kill
the time
Explorelocal food
Budget
Unplannedor plannedschedule in
advance
Scheduleand
spontaneity
Ask friends forrecommendation
Recordmemories
Conflictplan/goal
with friends
Mateo Turley 26 | Film maker | Belgium
"Travel makes my life different, new habits, unplanned schedule. That is the most fun part of traveling.”
Goals:
• Take risks and have adventures
• Stay active and be outdoors
• Experience local culture(music, food, etc.)
Frustrations
• Running out of money
• Losing money and valuables
Backpackers/Travelers
“Freedom is something that everyone wants”
Maggie Zhao 24 | Curator | China
"Looking at local museums is very inspirational. Everything is new, the street, the city. It is like a movie.”
Goals:
• Explore food and new culture
• Gain new experiences different from normal life
Frustrations
• Local transit is hard to understand
• Conflicting plans/goals with group of friends
• Managing budget
Tourists
“Traveling with other people brings you closer together.”
Findings
Students typically have more time to travel than working professionals.
Findings
People generally prefer to travel with others versus traveling alone— but who they choose to travel with can affect their experience.
Findings
Young people tend to travel to places where they already have friends or family they can stay with.
Findings
Traveling encourages people to go outside their comfort zone, try new things, and talk to strangers.
Findings
People like to leave the majority of their travel time unplanned and intentionally seek out opportunities for “happenstance” experiences.
Findings
Our hypotheses…
1. Accidental problems break travel plans
2. People have different time management habits while traveling
3. People are less healthy and active when traveling
1. Accidental problems break travel plans
2. People have different time management habits while traveling
3. People are less healthy and active when traveling
Our hypotheses…
Key Insights Next Steps
There are different phases within “traveling” which can affect a person’s experience
Sequence Mapping to identify leverage points in the travel process/timeline
Young people tend to travel to places where they have friends/family to stay with
Interviews with older travelers to see how they differ from younger travelers
The fun parts of travel are talking with local people and getting different experiences with the people you spend time with
Interviews with local people to see what their experience with travelers look like
Planning out a trip too much can actually cause stress and anxiety
Competitive research of existing markets and products
Key Insights Next Steps
There are different phases within “traveling” which can affect a person’s experience
Sequence Mapping to identify leverage points in the travel process/timeline
Young people tend to travel to places where they have friends/family to stay with
Interviews with older travelers to see how they differ from younger travelers
The fun parts of travel are talking with local people and getting different experiences with the people you spend time with
Interviews with local people to see what their experience with travelers look like
Planning out a trip too much can actually cause stress and anxiety
Competitive research of existing markets and products
Key Insights Next Steps
There are different phases within “traveling” which can affect a person’s experience
Sequence Mapping to identify leverage points in the travel process/timeline
Young people tend to travel to places where they have friends/family to stay with
Interviews with older travelers to see how they differ from younger travelers
The fun parts of travel are talking with local people and getting different experiences with the people you spend time with
Interviews with local people to see what their experience with travelers look like
Planning out a trip too much can actually cause stress and anxiety
Competitive research of existing markets and products
Key Insights Next Steps
There are different phases within “traveling” which can affect a person’s experience
Sequence Mapping to identify leverage points in the travel process/timeline
Young people tend to travel to places where they have friends/family to stay with
Interviews with older travelers to see how they differ from younger travelers
The fun parts of travel are talking with local people and getting different experiences with the people you spend time with
Interviews with local people to see what their experience with travelers look like
Planning out a trip too much can actually cause stress and anxiety
Competitive research of existing markets and products
Our position
Locals Tourists/Backpackers
BAX
Thank you.