Download - Generational News & Views May 2010
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May 2010
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VOLUME 6 ://: ISSUE 5
May 31, 2010 BEDTIME STORYTELLING FOR THE DIGITAL GRANDPARENT
SUNSET DAZE: WHERE FRISKY RETIREES GET REAL
BOOMERS:
POPULATION:
GENERATIONAL INSIGHT:
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ELATIONS LEVERAGES BOOMERS’ FACEBOOK USAGE
MATURE MODELS STRUT THEIR STUFF
P&G, NBC DIGITAL CREATE NETWORK OF BOOMER VERTICALS
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PAMPERS’ MOTHER OF ALL IPAD APPS
MY GYM USES MOBILE TO FIGHT CHILDHOOD OBESITY
GENERATION X:
POPULATION:
GENERATIONAL INSIGHT:
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AFFLUENT GEN X/Y HIKE PRIVATE LABEL SALES
NEW MAGAZINE GIVES CHILDHOOD OBESITY THE CHOPCHOP
TWIN OUTFITS THAT DON’T QUITE MATCH
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SCHOOL YEARBOOKS, PERSONALIZED FOR EACH STUDENT
BRANDS STRIVE TO REACH THE YOUTH MARKET
GENERATION Y:
POPULATION:
GENERATIONAL INSIGHT:
56% of men 18-25 live with their parents
48% of women 18-25 live with their parents
68% regret that they hadn’t saved up an emergency cash fund
43% say they wish they hadn’t amassed so much credit card debt
Sources: Pew Center, U.S. Census and MetLife Survey
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PLASTIC CHIPS CARRY AN ONLINE MESSAGE
MERCEDES GOES B-SCHOOL TO LEARN FROM MILLENNIALS
AMONG GEN Y AFFLUENTS: CHANNEL, BMW TOP BRANDS