Download - GC 2010: The Future of Digital Gaming
GAMEIFICATION OF THE LIFE
DIGITAL GAMING INDUSTRY
Fabio Viola Founder @ Mobile Idea s.r.l. and DigitalFun s.r.l.Teacher @ IULM University (Milan) – Digital Entertainment MBO
Mob: +39 3315789157
Skype: fabio.viola1
www.linkedin.com/in/fabioviolawww.slideshare.net/akiraa
ABOUT ME
2010: 6.8 miliardi le persone nel mondo2014: 9 milIardi le persone nel mondo 2014: 9 billion
2010: 6.8 billion people in the world
Play is primary to, and is a necessary condition of Play is primary to, and is a necessary condition of the generation of culturethe generation of culture..
$77 bilion videogames industry
A console generation has never sold more than 200 million units worldwide
BEDROOM GAMER
WHAT ARE WE PLAYING?
*HOW TO PUBLISH A GAME – A BOOK OF NICHOLAS LOVELL
OLD PARADIGM
*HOW TO PUBLISH A GAME – A BOOK OF NICHOLAS LOVELL
NEW PARADIGM
*HOW TO PUBLISH A GAME – A BOOK OF NICHOLAS LOVELL
GAMING 1.0
GAMING 1.5
GAMING 2.0
DIFFERENCES IN MAIN BIZ MODEL
CONSOLE VIRTUAL STORES
ALSO THE CONSOLE MARKET EMBRACES FREEMIUM MODEL
BAKUMATSU REVOLUTION (BY ACQUIRE) PSN DOWNLOADABLE GAMEJune 26 dayone
TOTALLY FREE - 10 HOURS FREE GAMEPLAYVirtual Goods Based: priced 1 and 2 dollarsExtra Quests and Maps: 3 and 4 dollars
MOBILE IS THE KING
MOBILE GAMING 1.0
32 milion USIM31 milion USIM 18 milion USIM
9 milion USIM
GAMING CONTENT AGGREGATORS
MOBILE 1.0
GAME PUBLISHER
1 Fifa World Cup 2010 EA Mobile
2 Who Wants To Be Millionaire 2010 Glu Mobile
3 Texas Hold’em Poker Gameloft
4 Prince of Persia: Sands of Time Gameloft
5 GIOCHI DI MENTE (BRAIN GAMES) Player X
6 Tetris EA Mobile
7 Championship Manager Scudetto 2010 Player X
8 Avatar Gameloft
9 Bubble Bobble Evolution EA Mobile
10 Need for Speed Shift EA Mobile
TOP 10 JAVA GAMES VF ITALY – JUNE 1/15
MOBILE APP STORES
GAME PUBLISHER
1 Fifa World Cup 2010 EA Mobile
2 Fruit Ninja Halfbrick
3 Tiger Woods Golf 2010 EA Mobile
4 Connect 4 EA Mobile
5 Hungry Shark Future Games of London
6 Angry Birds Rovio/ClickGamer
7 Super Laser: The Allen Fighter EpicForce Entertainment
8 Cluedo EA Mobile
9 Doodle Jump Lima Sky
10 Pro Zombie Soccer Chillingo
TOP 10 PAID iPHONE GAMES ITALY – JUNE 20
MOBILE GAMING IN ITALY
• 300K monthly downloads on-portal (Wind+Vodafone+3+TIM)*
• Java Games market generated 35 milion in the 2009 (on-portal and off-portal)*
• 10 milion unique mobile internet users
• Over 2 milion iphone and ipod touch units sold
• Over 60.000 iPad sold in the first 2 months (250k within 2011)*
• Games in the Mobile App Stores generated 2 milion in the 2009*
*Estimated figures
Mobile Web
DIGITALFUN & MOBILEA REAL CROSS PLATFORM SERVICE
AL IN NUMBERS…
OTHER MOBILE GAMES
WEB OPEN PLATFORMS SOCIAL NETWORKS
SOCIAL NETWORKS WORLD MAP
2 BILLION 2 BILLION USERSUSERS
• EUROPE: +150m users• ITALY: 4° country in Europe with 16 milion MAU• SOUTH EUROPE (Italy, France, Turkey and Spain): the biggest audience in the euro zone with 64milion MAU
EUROPEAN FACEBOOK USERS – JUNE 2010
GAME PUBLISHER
1 Pro EVOLUTION SOCCER 2010 Konami
2 FIFA 10 EA
3 WII Sport Resorts Nintendo
4 Call of Duty : Modern Warfare 2 Activision
5 Assassin’s Creed II Ubisoft
6 Wii Fitness Plus Nintendo
7 Pokemon Platino Nintendo
8 Resident Evil 5 Capcom
9 Mario & Sonic Olympic Winter Games Sega
10 The Sims 3 EA
TOP 10 VIDEOGAMES IN ITALY - 2009
E
DIGITALFUN & FACEBOOKFANTABOOK – A FANTASY FOOTBALL GAME
E
DIGITALFUN: SPORT & VINCISPORTS & WIN: A BETTING GAME
E
DIGITALFUN: MY FOOTBALL TEAM
• FantaBook:
MY FOOTBALL TEAM
E
DIGITALFUN: FACEBOOK RECAP
MOBILE 30%
ADV15%
OFFERS45%
PAYPAL10%
REVENUE STREAMS
0
2
4
6
8
10
12
14
16
18
Facebook Users DF Users
DIGITALFUN ON FACEBOOK: STATS
DigitalFun reached 6% of the FB c.b. in Italy
NEXT FRONTIER
SPAIN TURKEY
NEXT FRONTIER
REAL LIFE MECHANICS IN GAMING CONTESTS
WII FITNESSWII FITNESS
GUITAR HEROGUITAR HERODANCE DANCE DANCE REVOLUTIONDANCE REVOLUTION
WII SPORTSWII SPORTS
MIM
ETIC IN
TERFA
CE G
AM
ES
MIM
ETIC IN
TERFA
CE G
AM
ES
REAL LIFE MECHANICS IN GAMING CONTESTS: HARDWARE
REAL LIFE MECHANICS IN GAMING CONTESTS
RECOGNITION GAMES
RECOGNITION GAMES
REAL LIFE MECHANICS IN GAMING CONTESTS: SOFTWARE
Q1 2010 TOP 20 CONSOLE CHART - ITALY
A SUBARBS EMPTY ONE-ROOM FLAT
A FULLY FURNISHED PENTHOUSE
REAL CITY AND DISTRICTS IMPACT THE GAMEPLAY
Fabio Viola Founder @ Mobile Idea s.r.l. and DigitalFun s.r.l.Teacher @ IULM University (Milan) – Digital Entertainment MBO
Mob: +39 3315789157
Skype: fabio.viola1
www.linkedin.com/in/fabioviolawww.slideshare.net/akiraa
ABOUT ME