Download - Gaurav Final
-
8/6/2019 Gaurav Final
1/46
VED ENTERPRISE VMPCMS
1
A
Project Report
On
A STUDY OF CUSTOMER SATISFACTION TOWARDS ON-LINE
SHARETRADING WITH SPECIAL REFERENCE TO MEHSANA
At
VED ENTERPRISE
Submitted to:
V.M.Patel College of Management Studies
Ganpat University
In partial fulfillment of academic requirement of the TY B.B.A
Programme, year 2010-2011
Submitted By:
Gaurav Sathvara
TY BBA:- C
Roll No:- 163
Exam No: - 163
-
8/6/2019 Gaurav Final
2/46
VED ENTERPRISE VMPCMS
2
GANPAT UNIVERSITY
V.MPATEL COLLEGE OF MANAGEMENT STUDIES
Certificate
This is to certify that Mr.Gaurav Sathvara is a student of
T.Y.B.B.A. Div. C, Roll No: 163, Exam No:-163 has
satisfactorily completed his Research Report in partial fulfillment
of the requirement for the Subject of Practical Studies in the
academic year 2010-11.
Date: - / /2011 Place: - Kherva
Professor-in-charge Principal
-
8/6/2019 Gaurav Final
3/46
VED ENTERPRISE VMPCMS
3
Certificate from the Company
This is to certify that Mr.Gaurav J., student of T.Y.B.B.A fromV.M.Patel Institute Of Management Studies, Ganpat Uni. Kherva,
has done his research project work at Ved Enterprise. The project
work entitled A Study of Customer Satisfaction Level toward online
share trading with special reference to Mehsana city embodies the
original work done by him during his research project training
period.
-
8/6/2019 Gaurav Final
4/46
VED ENTERPRISE VMPCMS
4
PREFACE
In the era of rapid industrialization and technological innovation which hasmade Gujarat emerge as industrial state with newer avenues and opportunities.
As per university, it is must for the student of TY BBA, to prepare repo rt on
practical study by visiting a particular industry to acquire practical as well as
theoretical knowledge pertaining to that industry in different aspects about its
internal environment.
My main focus and study was on customer satisfaction towards online share
trading with special reference to mehsana.
I have put up my best efforts and enumerated every possible information
after observing the activities carried over there, to make this report a satisfactory
report.
It was a great opportunity and memorable experience interacting with
people working there, collecting information regarding their job and acquiring
knowledge.
Lastly, I have tried my level best to prepare the best informative report.
-
8/6/2019 Gaurav Final
5/46
VED ENTERPRISE VMPCMS
5
Acknowledgement
I have been able to prepare my report successfully and I acknowledge a
special thanks to all those people without whose support it was impossible for meto make the project report.
I would hereby take this opportunity to show my gratitude towards all my
mentors for what I have learnt during my training. A good response, feedback
and co-operation given by whole staff helped me in gaining knowledge and
solving my queries. I convey my sincere thanks to all the official s of Ved
Enterprise.
The successful completion of this project could not have been possiblewithout the co-operation and support of my faculty guide and company guide who
have given complete information for the project.
I feel immense pleasure to thank Mr. K. M. CHUDASMA, Principal,
V.M.P.C.M.S., GANPAT UNIVERSITY, KHERVA. For making available all
facilities in fulfilling the requirements for the research work.
I forward my appreciation to respected coordinator of the V.M.P.C.M.S . Prof.
Dharmesh Gadhavi. I express my gratitude to Mr.Vipulbhai M. (partner), whosupported and guided me throughout the project period.
-
8/6/2019 Gaurav Final
6/46
VED ENTERPRISE VMPCMS
6
Chapter SchemePage
No.
Chapter 1
I. Company Profile
II. Theory Of Share Market
III. Concept Of Online Share Trading
a) HISTORY OF ONLINE SHARE TRADINGb) THE EMERGENCE OF E-BROKING IN INDIA
c) HOW ONLINE SHARE TRADING WORKS
d) BENEFIT OF ONLINE SHARE TRADING
e) DISADVANTAGE OF ONLINE TRADING
f) HOW TO START MAKING ONLINE STOCK TRADE
g) HOW TO INVEST ONLINE FOR BEGINNERS
Chapter 2
I. Research Methodology
Chapter 3
I. Data Analysis & Interpretation
Chapter 4
I. Findings
II. Suggestion
III. Conclusion
IV. Limitation of Research Study
V. Bibliography
VI. Annexure (Questionnaire)
-
8/6/2019 Gaurav Final
7/46
VED ENTERPRISE VMPCMS
7
Chapter 1
I. Company Profile
Ved Enterprise is one of the leading financial service companies providing
financial and investing related service and products in Mehsana.company started
on 15 june,2007 and its having trading on BSE & NSE.There are three partners (
Mr.Vipul M.Patel [ 40% ] ,Mr.Alpesh Patel [40% ],Mr.Rohit Patel [20%] ) in ved
enterprise. The company offers internet based trading and has over 100
registered clients.They inform their client through sms or call,when market goes
up & down. The company constantly endeavors to improve and extend its
services to investor clients.Ved Enterprise is having banking transaction with
banks like Indusind,SBI,Kotak,etc.
Services offered by Ved Enterprise.,:-
Investment Advisory Services.
Trading in Cash Market of NSE and BSE
Trading in intraday,Delivery,Future,Margine and options on NSE and BSE
Internet Trading in stocks futures and options both NSE and BSE.
Depository services in both NSDL and CPSL.
Trading in commodities on MCX and NCX
Mutual funds advisory service
Portfolio Management advisory service
Address
Ved Enterprise
1st floor,Khanderao Market,
Opp.Taluka Panchayat,
Mehsana-1
Phone (o) 02762-228592
-
8/6/2019 Gaurav Final
8/46
VED ENTERPRISE VMPCMS
8
II. Theory Of Share Market
Stock Exchange: -
A common platform where buyers and sellers come together to transact in stocks
and shares. It may be a physical entity where brokers trade on a physical trading
floor via an "open outcry" system or a virtual environment .
Electronic Trading:-
Electronic trading eliminates the need for physical trading floors. Brokers cantrade from their offices, using fully automated screen -based processes. Their
workstations are connected to a Stock Exchange's central computer via satellite
using Very Small Aperture Terminus (VSATs). The orders placed by brokers
reach the Exchange's central computer and are matched electronically.
Stock Exchanges in India:-
The Stock Exchange, Mumbai (BSE) and the National Stock Exchange (NSE)
are the country's two leading Exchanges. There are 20 other regional Exchanges,
connected via the Inter-Connected Stock Exchange (ICSE). The BSE and NSE
allow nation wide trading via their VSAT sy stems.
Index:-
An Index is a comprehensive measure of market trends, intended for investorswho are concerned with general stock market price movements. An Index
comprises stocks that have large liquidity and market capitalization. Each stock is
given a weightage in the Index equivalent to its market capitalization. At the NSE,
the capitalization of NIFTY (fifty selected stocks) is taken as a base capitalization,
with the value set at 1000. Similarly, BSE Sensitive Index or Sensex comprises
-
8/6/2019 Gaurav Final
9/46
VED ENTERPRISE VMPCMS
9
30 selected stocks. The Index value compares the day's market capitalization vis -
a-vis base capitalization and indicates how prices in general have moved over a
period of time.
Stock:-
The word stock simply refers to a supply. You may have a stock of T-shirts in
your closet, or a stock of pencils in your desk. In the financial market , stock
refers to a supply of money that a company has raised. This supply comes
from people who have given the company money in the hope that the company
will make their money grow.
A market is a public place where things are bought and sold. The term "stockmarket" refers to the business of buying and selling stock. The stock market
is not a specific place, though some people use the term "Wall Street" the main
street in New York City's financial districtto refer to the U.S. stock market in
general.
Why Companies issue stock:-
If a company wants to growmaybe build more factories, hire more people, or
develop new productsit needs money. It could get a loan from a bank. But then
it would owe money. By issuing stock, a company can raise money without going
into debt. People who buy the stock are giving the company the money it needs
to grow.
Not every company can issue stock. A business owned by one person (a
proprietorship) or a few people (a partnership) cannot issue stock. Only a
business corporation can issue stock. A corporation has a special legal status.
Like a school, its existence does not depend on the people who run it. Under thelaw it is separate from the people associated with i t, and has special legal rights
and responsibilities as well as its own unique name.
Why People Buy it:-
Owning stock in a company means owning part of that company. Each part is
-
8/6/2019 Gaurav Final
10/46
VED ENTERPRISE VMPCMS
10
known as a share. If a company has issued 100 shares of stock, and you bough t
one, you own 1% of that company. People who own stock are called
stockholders, or shareholders.
Stockholders hope the company will earn money as it grows. If a company earns
money, the stockholders share the profits. Over time, people usually earn more
from owning stock than from leaving money in the bank, buying bonds, or making
other investments
Bears and Bulls:-
Bears are cautious animals who don't like to move too fast.
Bulls are bold animals who might charge right ahead. An investor is said to be
"bearish" if he or she believes the stock market will go down. A "bearish" investor
will buy stock cautiously. A "bullish" investor believes the market will go up. He or
she will charge ahead and put more money into the market. An investor can be
bearish or bullish about a particular kind of stock.
Likewise, the term "bear market" describes a time when stock prices have been
falling on the whole. A "bull market" is a period when stock prices are generally
rising.
-
8/6/2019 Gaurav Final
11/46
VED ENTERPRISE VMPCMS
11
III. Concept Of Online Share Trading
a) HISTORY OF ONLINE SHARE TRADING
Online trading involves investment activity which takes place over the Internet
and it does not require physical inclusion of the broker. An investor has to register
with an online trading portal like ICICIdirect.com, motilaloswal.com and
sharekhan.com and many companies like that and investor gets into an
agreement with the firm to trade in different securities according to the terms and
conditions given on the agreement. As the servers of the online trading portal are
connected all the time to the stock exchanges and designated banks the order
processing is done in real time and investors can also have updates on the
trading. They can also check the status of their orders either through e -mail or
through the interface that it cannot be accessed by a third party. Some options
are usually given to users such as to link their bank account, Demat accounts
and brokerage accounts into a single interface. A single window is also there for
all exchanges and a single screen is there for the complete order routing
mechanism.
The reason why online trading has developed over conventional offline brokerage
firms is that this conventional method struggled with unfavorable economies.
Staff cost is just one example of it. As the markets opens for 330 minutes a day
one dealer can at best execute 500 trades in a day while online company like
ICICI direct executes 150,000-200,000 trades a day on the National Stock
Exchange alone accounting for 3-4% of NSE trades of 5 million a day. It would
require a large amount of dealers to service this demand. Besides the salarycosts it would also demand huge expenses in real estate and support systems.
The offline model has got a downfall in the form of lower bandwidth and IT costs
and the cost of bandwidth has fallen to one-eighth of what it was in 2000 giving
online broking an advantage especially in the case of lower -volume retail
-
8/6/2019 Gaurav Final
12/46
VED ENTERPRISE VMPCMS
12
investors. Today 30% of volumes on the NSE come from this and it may go up to
50% in three-four years providing explosive growth for online broking in India.
To be a successful trading portal it will definitely depend on bouquet of services
provided by it for an end-user. Most of the portals charge a small registration feeand brokerage based on various conditions but it's important f or the organization
to keep focused on customer-centric.
b) THE EMERGENCE OF E-BROKING IN INDIA
The Indian trader is being fancied by the democratized world of online trading or
also known as e-broking. The regular and attractive advertisements in the print
media and electronic media have added to this fancy world.
But as we compare to the Western countries, in India online trading has not still
grasped the market , but has done a very important amount of progress in the
past years and the future of online trading is bright. That is why many new
companies are coming into this form of business structure and the existing
companies are changing to this new format besides offline and other traditional
forms of business. With only a mere share of 10% online trading a combined
gross turnover of around Rs. 9000-10,000 crores handled by the BSE and NSE
together there is a much greater scope for online trading. At present some of the
dominant players in the online trading market of share market are
1. Sharekhan.com
2. Icicidirect.com
3. Unicon
4.5paisa.com
5. Indiabulls
6. Kotak Securities
7. Motilal Oswal
8. Geojit Securities
9. Religer
-
8/6/2019 Gaurav Final
13/46
VED ENTERPRISE VMPCMS
13
Earlier the share market was not safe enough to invest but some of the changes
in the past ten years in the Indian share market have created the interest of
trading in the shares by the people. Broadly we can classify three important
factors which have contributed to the development of online trading in
India-
Firstly the major step was taken by the National Stock Exchange (NSE) in the
year 1994 which allowed the electronic trading and seeing to this various other
stock exchanges in India followed soon. This helped in making the fast .accurate
and transparent transactions saving a lot of time then the traditional method of
trading. The investors were also saved by the clutches of the fraud b rokers at the
times when the clients were not aware of the true prices of the shares.
Secondly, in the year 1996 the dematerialization of the shares came (also known
as DEMAT) which avoided the online presence of shares in an electronic form
avoiding them from theft, pilferage or from other losses like counterfeiting and
frauds regarding share transfer
The third reason was the rapid growth of computer education and learning of
internet by the people. With the evolving of internet the online trading became a
hit and the investors became confident in investing just with a click of a mouse.
c) HOW ONLINE SHARE TRADING WORKS
Today the online trading companies having cut -throat competition in our offering
whose brokerage discounts lower margin money and zero balance accounts. Due
to the rising education awareness and use of internet there is a huge potential for
online trading in future and companies must come up with innovative offerings to
capture the untapped market
-
8/6/2019 Gaurav Final
14/46
VED ENTERPRISE VMPCMS
14
d) BENEFIT OF ONLINE SHARE TRADING
Investing in the stock market is an excellent way to grow capital, provided you do
your research and invest strategically. Thanks to the Internet and modern
networks, individuals can now access information and markets that were only
available via broker a short time ago. Online share trading has given modern
investors convenience, but that doesn't mean they are investing any smarter.
1. Convenience
The primary benefit of online share trading is convenience. Like working from
home, managing your investments online can be done any time of the day ornight. People who trade shares online can also watch their investments 24
hours a day and have access to information that only brokers had not long
ago.
-
8/6/2019 Gaurav Final
15/46
VED ENTERPRISE VMPCMS
15
2. Security
One issue to consider with online share trading is how secure your digital
information is. If yourcomputeris protected by the latest security applications,
online investing is relatively safe. But there is always the possibility of ahacker gaining access to your passwords and stealing your identity.
3. Variety
Another benefit of online share trading is the variety of brokerages and
investments available. Some popular online brokerages include Fidelity,
Charles Schwab, E*TRADE, Scot trade and AmeriTrade. Depending on the
brokerage, you may have access to different markets including foreign stocks
and bonds.
4. Cost
Online share trading is less expensive. Discount brokers like E*Trade and
Scot trade charge less than $10 per trade. This is a remarkable advantage
over using a traditional broker, which requires an initial minimum fee as well
as more expensive trading commissions.
5. Warning
The soul of capital growth knows the fundamentals of the firms you are
investing in and grasping the market's broader trends. Most online investors
hurt themselves and their portfolios by trading shares too often based on
hunches and rumors. Take an expert's advice: "Close the doors," said Warren
Buffett. "Be scared when others are greedy. Be greedy when others are
scared."
-
8/6/2019 Gaurav Final
16/46
VED ENTERPRISE VMPCMS
16
Othermajoradvantagesofonline share trading: -
1. Paperless transactions your share certificates get deposited in electronic
form (DMAT) in your web trade account.
2. Orders can be also placed offline during non -market hours
3. For NRIs this is the easiest option to invest in Indian markets
4. There is no limit to information available online in sites such
as www.icicidirect.com and www.hdfcsec.com
5. Records of all transactions are available at your fingertips.
6. www.Sharekhan.com, www.geojit.com, www.icicidirect.com,
www.hdfcsec.com are examples of online trading sites.
7. Online trading offers greater transparency
e) DISADVANTAGE OF ONLINE TRADING
1. In online terminal, investor cant get customized expert advice, whereas in
offline the broker gives suggestions according to investors strategy
(i.e. short term or long-term)
2. Brokerage is high compared to offline.
3. Privacy is less due to hacking scandals
4. Transactional errors due to technical problems
f) HOW TO START MAKING ONLINE STOCKTRADE
By trading stocks online you can save a lot of time and money, here is how to
start making online stock trades.
Instructions
1. Decidingon a website.
There are many different companies that have websites that you can make
online stock trades through. While they all offer different features and different
commission prices, they all offer a quick way to buy stocks. So spend some
-
8/6/2019 Gaurav Final
17/46
VED ENTERPRISE VMPCMS
17
time researching each website that you are interested in and then begin
narrowing down the website that you would like to make online stock trades
with. By not going through a stock broker, you can save a lot of money by
making online stock trades.
2. Personal Information.
To begin trading stocks online you will need share your personal information
with the company. Depending on if you reside in the United States or not, will
depend on what you need to submit. Because so much money can be made
through online stock trades, these websites require your social security
number for tax purposes. Also there will be many personal questions about
your income, address, etc. That is why it is very important to make sure thewebsite you are using is legitimate. If it is not, you might be sharing your
personal information with someone that will abuse it.
3. Anytime trading.
One thing that is very convenient about online stock trades is that even if the
stock market is not open you can still put in an order. So while you may not be
able to buy a stock while it is closed. As soon as the stock market opens you
will be able to put a bid in. This way you will not have to sit at your computer
all day to trade stocks. To make online stock trades you will either have to
deposit money to your account or buy on the margin. By buying on the margin
you can find yourself in serious debt if you are wrong. So make sure you are
making good financial decisions when you begin making online stock trades.
g) HOW TO INVEST ONLINE FOR BEGINNERS
-
8/6/2019 Gaurav Final
18/46
VED ENTERPRISE VMPCMS
18
Instructions
Things youll need:
y Internet service
y willingness to learn
y Quality research
y Online Brokerage Account
1. Online Investing for Beginners
Online investing for beginners can be confusing, scary and even financial
devastating if you are unsure of which decisions to make. The Internet has made
it easier for just about anyone to get involved in various forms of investing from
opening simple savings accounts online, to investing directly into the stock
market and even into markets like Forex. The fact is, online investing even for
beginners can be quite lucrative, but dangerous at the same time.
2. Online Investing Isn't As Easy As It Seems
One mistake that many people make when they begin investing online is that
they believe it is easier to be successful. This can be misleading. For example, it
is true that you have the stock market at your fingers and ever resource available
to you to research all of the companies on it. Yet, because it is this easy also
means that you may not do all the homework and legwork you should. You may
be tempted to go it on your own when otherwise you would have counted on the
-
8/6/2019 Gaurav Final
19/46
VED ENTERPRISE VMPCMS
19
advice of a trusted broker. As you get started with online investing, beginners
should realize they should take the time to do research.
3. Opening an Online Investment Account
While there is much more information to consider when it comes to opening an
account, there are a couple of things you should know to Choose the right type ofaccount;personal accounts that are non -retirement accounts include
individual,oint and custodial accounts. Retirement accounts including
IRA's,Traditional, Rollover or even Roth.Consider the tax advantages and the
requirements of each before selecting one.
Margin or Cash? This is the next type of account question you need to answer. A
margin account gives you a line of credit to use through your brokerage firm to
buy stocks. Cash only allows you to invest up to your investment amount.
Suitability must be defined; how much experience you have is an important
conversation to have with your brokerage firm. They will help you determine if
you are looking for Aggressive Growth, Growth, Income or Capital Preservation
types of investment.
4. Study and Study More
As mentioned, one of the largest benefits of investing in the stock market online
is that you can get as much information as you would like to. You may be
-
8/6/2019 Gaurav Final
20/46
VED ENTERPRISE VMPCMS
20
tempted to spend your days and nights in front of your computer watching the
movement on your stocks. Take the time to do full research on your initial
investments to learn as much as you can about the companies (befo re you
invest)! This will give you reassurance and it helps you learn about the market
fully. Many investors believe that you should watch and study how the market
works before just jumping into the investment. This will give you the ability to
make better decisions each time. Online investing for beginners has a significant
learning curve. You should see that as a benefit because you are less likely to
make mistakes in the future if you learn from the ground up.
-
8/6/2019 Gaurav Final
21/46
VED ENTERPRISE VMPCMS
21
Chapter 2
I. Research Methodology
1.Title of The Study
"A Study on customer satisfaction towards online trading with special reference to
mehsana city.
2.Research Objective
1.Primary objective:
The main objective is to study the customer satisfaction level towards
online share trading in Mehsana.
2.Secondary objective:
1. To understand the attitude of the on-line share traders in Mehsana.
2. To measure the effectiveness of broking sites in Mehsana.
3. To conduct an enquiry among the share trading public in Mehsana about
their experience with broking sites.
4. To bring out the investors expectations regarding on -line trading to be
simplified further
5. To understand the depth up to which the on-line share traders are clear
and aware of on-line share trading .
3.Nature of The Research Study
Nature of research study is helpful to specify the method and procedures forconducting a particular study.I have chosen the descriptive research design out
of three design because it is based on primary data. It focuses on the discovery
of new ideas and helpful to achieving objectives of study.
-
8/6/2019 Gaurav Final
22/46
VED ENTERPRISE VMPCMS
22
4.Sampling Plan
a) Area OfResearch Study:
For the project report on consumer survey of online share trading I have covered
the area of Mehsana city.
b) Target Population:
Target population of my study is all the online share trading public of mehsana.
c) Sampling Unit:
Government Servicemen, Businessmen, Student,other who are doing online share
trading.
d) Sampling Technique:
In my case, I have used Simple random sampling method.
e) Sample Size:
I have targeted 70 people for the purpose of the research study it includes
Government Servicemen,Businessmen,Student,old people and other.The target
population influences the sample size. The target population represents the
mehsana regions. The people were from different professional backgrounds.
5. Data CollectionDesign
PrimaryData:
Primary data is basically collected by getting questionnaire filled by the
respondents
SecondaryData:
The secondary data includes the material provide by Ved Enterprise,the data
collections from the magazines of the stock market, Economics time, various
books relating the investment, Capital Market and other related topics.
-
8/6/2019 Gaurav Final
23/46
VED ENTERPRISE VMPCMS
23
6.Data Collection Method
The data collection methods include both Primary and Secondary collections
methods:
1. Primary data collection Method.2. Secondary data collection Method.
1. Primary data collection Method:-
Primary data is basically collected by getting questionnaire filled by the
respondents
2. Secondary data collection Method:-
Secondary source of data used consists of material provide by Ved
ENTERPRISE like pamplets and other websites.
7.Data CollectionInstrument
Data Collection instruments used for collecting primary data is questionnaire for
this study. The research instruments used was questionnaire .
Questionnaire: -
A Questionnaire is a set of question with or without blank space for recording
answers. The question can secure the relevant facts or opinion from informal and
interested respondent included in the sample survey. Researcher had taken the
help of the questionnaire for this survey of the customer satisfaction.
8.Time Dimension For The Study
Time Dimension For The Study is 20 days.
-
8/6/2019 Gaurav Final
24/46
-
8/6/2019 Gaurav Final
25/46
V N
V ! C !
25
TAB E -2
TAB " ES # OWINGTHEGENDERRATIOOFTHERESPONDENTS
S . . P
1 Male %
2 emale %
3 l %
Theabove table indicates that out of the total respondents, % of the
respondentswereMaleand % were emale.Most of the investorswho invest on
stockmarket aremale inmehsanacity.
Mal$
93%
%
$ &
al$
7%
Male
Female
-
8/6/2019 Gaurav Final
26/46
V ' ( ' N)
' 0 1 0 2
3
' VMPCMS
26
TAB E- 3
TAB 4 ESHOWINGTHEEDUCATIONAL QUALIFICATION
S . Q li i i . P
1 school level education %
2 iploma %
3 ndergraduates %
4 Post raduate 20 29%
5 l 0 00%
Theabovetableshows that out of 0respondents, haveschool level education,
0having iploma, of them ndergraduatesand20of themhold Post
raduate level ofeducation.
SchoolL5
v5
l
6 ducations, 7
%
7 i8
lo9
a,
14%
Und5 @
G@
aduat5
s, 5
0%
Post
G A aduatB
s, 2
9%
SchoolLB
vB
l
Cducations
7i
8
lo9
a
Und5 @
G@
aduat5
s
Post G@
aduat5
s
-
8/6/2019 Gaurav Final
27/46
V D E D NF
D G PRISE VMPCMS
27
TABLE - 4
TABLESHOWINGTHEINCOME
S . Incom o. of ondents Percentage
1 Below 0,000 P.M %
2 0,000-20,000 P.M 0 %
3 20,000-30,000 P.M 21%
4 Above30,000 P.M 40 %
5 otal 0 100%
The above table indicates that out of the total respondents, % of the
respondents had an income below s. 10,000 per month, 14% of the
respondentshad income in therangeof s. 10,000and s. 20,000, 21% of the
respondentshad income in therangeof s. 20,000and s. 30,000and % of
therespondentshad incomeabove s. 30,000.
7%
HI
%
2H
%58%
BP
low 10,000 P.M
10,000-20,000 P.M
20,000-30,000 P.M
AbovQ
30,000 P.M
-
8/6/2019 Gaurav Final
28/46
VED ENR
ERPRISE VMPCMS
28
TABLE - 5
INDUCINGFACTOR
Sr.o
Inducing Factor o. of espondents Percentage
1 Friends 25 36%
2 nlineadvertisement 15 21%
3 Fanincial consultant 30 43%
4 otal 0 100%
The above table indicates that out of the total respondents, 36% of the
respondents were induced by Friends into n-line share trading, 21% of the
respondents were induced by n -line advertisements and 43% of the
respondentswere inducedbyFinancial onsultants .
36%
S
1%
T
3%
U
V
iW
nds
X
nlinY
advY
a
isY
b
Y
na
c inancial
consula
ana
-
8/6/2019 Gaurav Final
29/46
VED ENd
ERPRISE VMPCMS
29
TABLE - 6
share tradingbefore choosing online
Sr.
o
sharetrading
eforechoosing
online
o. of espondents Percentage
1 Yes 10 14%
2 o 60 6%
3 otal 0 100%
The above table indicates that out of the total respondents , 6% of the
respondent were not doing share trading before chosing online & 14% of the
respondent werenot doingshare tradingbeforechosingonline .
14%
e f
%
g
h i
No
-
8/6/2019 Gaurav Final
30/46
VED ENp
ERPRISE VMPCMS
30
TABLE - 7
INTERNET ACCESS
Sr.o
Internetaccessplace o. of espondents Percentage
1 Home 19 27%
2 Stock Broker ffice 33 47%
3 Browsingcentre 18 26%
4 otal 70 100%
The above table indicates that out of the total respondents, 27% of the
respondents were accessing Internet for Share trading at home, 47% of the
respondents were accessing internet for Share trading at the Stock Brokers
fficeand26% of the respondentswereaccessing internet for Share tradingat
Browsing enters.
Ho qr
,27%
Stock
B s oker
Office, 47%
Browsint
centre,26% Hou
e
Stock Broker Office
Browsint
centre
-
8/6/2019 Gaurav Final
31/46
VED ENv
ERPRISE VMPCMS
31
TABLE - 8
TRADINGPERIODICITY
Sr.o
rading Periodicity o. of espondents Percentage
1 Daily Basis 31 44%
2 eeklybasis 20 29%
3 Monthlybasis 10 14%
4 Irregular 9 13%
5 otal 70 100%
The above table indicates that out of the total respondents, 44% of the
respondents were doing n-line Share trading on a daily basis, 29% of the
respondents were doing n-line Share trading on a eekly basis, 14% of the
respondentsweredoing n-line Share tradingonamonthlybasisand13% of the
respondentsweredoing n-line Share tradingonan irregularbasis .
Dailw
basis,
44%
x eekly basis,
%
Monthlw
basis, 14%
Irregular,
13%
Dailw
basis
eeklw
basis
Monthlw
basis
Irregular
-
8/6/2019 Gaurav Final
32/46
VED EN
ERPRISE VMPCMS
32
TABLE-9
Proffestional trader
Sr.
o
Proffestional trader o. of espondents Percentage
1 Yes 55 79%
2 o 15 21%
3 otal 70 100%
The above table indicates that out of the total respondents ,79% peoples are
profestionnal trader
79%
21%
es
no
-
8/6/2019 Gaurav Final
33/46
VED EN
ERPRISE VMPCMS
33
TABLE - 10
SHAREBROKINGCOMPANY
Sr.
o
Share Broking
Company
o. of espondents Percentage
1 Religare 12 17%
2 StockHolding orp. f
India td.
18 26%
3 Sharekhan 12 17%
4 eog it 14 20%
5 I &FS 11 16%
6 thers 34
%
7 O L 70 100%
The above table indicates that out of the total respondents, 17% of the
respondents choseReliger as their broker to do n-line Share trading, 26% of
the respondents chose StockH
olding orp. f India td.as their broker to don-line Share trading, 17% of therespondentschose Sharekhanas theirbroker
todo n-line Share trading, 20% of therespondentschose eogit as theirbroker
todo n-line Share trading, 16% of therespondentschose I &FS as theirbroker
to do n-line Share trading and4% of the respondents chose other firms like
Motilal as theirbroker todo n- line Share trading.
17%
26%
17%
20%
16%
4%Religare
Stock Holding Corp.
OfIndia Ltd.
Share Khan
Geogit
IL& S
-
8/6/2019 Gaurav Final
34/46
VED EN
ERPRISE VMPCMS
34
TABLE - 11
INTERNET & TELECOMMUNICATIONFACILITY
Sr.o
Infrastructure Opinion No. of espondents Percentage
1 Poor 30 43%
2 Average 25 36%
3 ood 15 21%
otal 70 100%
The above table indicates that out of the total respondents, 43% of the
respondents rate theTelecommunicationand Internet facility inMehsanacityas
Poor, 36% of therespondentsrate theTelecommunicationand Internet facility in
Mehsana city as Average and 21% of the respondents rate the
Telecommunicationand Internet facility inMehsanacityas ood
Poor,43%
Average,36
%
oo , 21%
Poor
Average
Goo
-
8/6/2019 Gaurav Final
35/46
VED EN
ERPRISE VMPCMS
35
TABLE - 12
BANKRELATED ACTIVITIES
Sr.No
Bank RelatedActivities No. of espondents Percentage
1 Very ood 12 17%
2 ood 33 47%
3 Average 23 33%
4 ot Satisfactory 2 3%
5 O L 70 100%
The above table indicates that out of the total respondents, 17% of the
respondents grade the BankRelated Activities of their Share Broking ompany
as Very ood, 47% of therespondentsgrade the BankRelated Activitiesof their
Share Broking ompany as ood, 33% of the respondents grade the Bankrelated activities of their Share Broking ompany as Average and 3% of the
respondentsgrade the Bankrelatedactivitiesof theirShare Broking ompanyas
not Satisfactory.
17%
47%
33%
3%
Very Good
Good
Average
Not Satisfactory
-
8/6/2019 Gaurav Final
36/46
VED EN
ERPRISE VMPCMS
36
TABLE 13
More transparencyin on- line share trading
Sr.No
Moretransparency No. of espondents Percentage
1 Yes 60 86%
2 o 10 14%
3 otal 70 100%
Most of thepeople think that themore transparency inonlineshare trading.
86%
14%
yes
no
-
8/6/2019 Gaurav Final
37/46
VED EN
ERPRISE VMPCMS
37
TABLE 14
Aware ofT +2 method
Sr.
No
areof +2
method
No. of espondents Percentage
1 Yes 65 93%
2 o 5 7%
3 otal 70 100%
Most of theonline tradersareawareofT+2method.
93%
%
yes
no
-
8/6/2019 Gaurav Final
38/46
VED ENTERPRISE VMPCMS
38
TABLE 15
On-line trading simple
Sr.
No
On-linetradingsimple No. of espondents Percentage
1 Yes 70 100%
2 o - -
3 otal 70 100%
All theonline traders think that online trading issimple.
100%
0%
20%
0%
60%
0%
100%
120%
yes no
-
8/6/2019 Gaurav Final
39/46
VED ENTERPRISE VMPCMS
39
Chapter 4
I. Findings
The study has revealed the nature of the share investors, share broking firms and
investment atmosphere in Mehsana.
Its good to note that the younger generation is more involved in on -line
share trading.
Men are more into this investment mode.
Graduate investors are found to be more in this study.
People in the beginning of their earning life seem to be more involved in
on-line share trading.
Married men and women have found on-line share trading as a source for
extra income.
Financial consultant have been the major inducing factor towards on -line
share trading.
Most of the respondents access the internet at the stock brokers office
and they access it on all business days.
Only less than 1/3rd of the investors are professionals Mehsana peoples
show equal consideration towards the trading sites.
The investors of Mehsana are interested in getting more information about
the stock prices etc.
36% of the on-line share trading respondents here rates the infrastructure
facility in this city as average & 43% respondent think that infrastructure
facility in this city is poor.
Majority of the respondents grade the bank associated activities of their
on-line trading site as Good.
86% of the respondent think that online share trading is very transperent.
Most of the online traders think that online trading is very simple .
-
8/6/2019 Gaurav Final
40/46
VED ENTERPRISE VMPCMS
40
II. Suggestions:
Share trading in Mehsana city seems to be good. To improve the volume of share
trade in Mehsana city, these could be implemented
a) Conducting more awareness among the public through local media.
b) Training camps on the methods of on-line trade could be conducted.
c) Telecommunication and Internet provision could be further enhanced.
d) Share trading could be highlighted as a means to earn income for the
commerce graduates
e) House wifes could be educated in ladies clubs etc.
III. Conclusion
From the study, I found that half of the total percentage of respondents are not
fully satisfied with recent online trading situation in Mehsana. The day is not far
when there would be less costly internet access in this city. Its delightful to note
that the investors are eager to be updated about the market situation.
Considering the ongoing trend in Mehsana city, the infrastructure for on -lineshare trading will improve in the city and there would be hike in volume of online
share trading.
IV. Limitation ofResearch Study1. The study was limited carried out in Mehsana city and its vicinity with sample
size of 70
2. Time was a constraint in study as only 20 day allotted.
3. The information gathered was based on customers response to questionnaire.
Even then a genuine attempt has been made to get correct data from them.
4. Sample drawn need not be true representative and may have led to same
Sampling error.
5. Financial factors are not considered.
6. Suggestions are not verified.
-
8/6/2019 Gaurav Final
41/46
VED ENTERPRISE VMPCMS
41
v.Bibliography
Books
1. Dalal Street Journals STOCK M RKET BOOK
2. Capital market
2. Corporate India
Finical consultant
1) S.P.Tulsitan
2) Prakash GABA
3) K.R.choksi
Journals & Magazines
1. Business India
2. Capital Market
3. The Economic Times
Websites
www.tradersplace.in
www.religer.com
www.sharekhan.in
5paisa.com
www.SHCIL.COM
WWW.PJSE URITIES. M
-
8/6/2019 Gaurav Final
42/46
VED ENTERPRISE VMPCMS
42
VI.Annexure (Questionnaire)
QUESTIONNAIRE
CUSTOMER SATISFACTION TOWARDS ON-LINE SHARE
TRADING WITH SPECIAL REFERENCE TO MEHSANA CITY
Dear sir/madam, I am a student of T.Y.B.B.A. VMPCMS, Ganpat Uni.
Kherva. I would be grateful, if you would spare a few minutes to h elp me in
feeling this questionnaire which is part of my project report.
Your co-operation will be highly obliged & I assure you that this information
will be use for study purpose only and will be kept highly confidential.
1) Name: _____________________________________________________________
2) Age: I) elow 30 [ ] ii) 30 50 [ ] iii) a ove 50 [ ]
3) Gender: I) Male [ ] ii) Female [ ]
4) Educational Qualification
I) School level [ ]
ii) Diploma [ ]
iii) Under Graduate [ ]
iv) Post Graduate [ ]
v) Others pleasespecify______________
5) Income:
I) Below 10,000 [ ]
I) 10,000 20,000 per month [ ]
ii) 20,000 30,000 per month [ ]
iii)
ove 30,000 [ ]
6) Occupation
_________________________________________
-
8/6/2019 Gaurav Final
43/46
VED ENTERPRISE VMPCMS
43
7)What induced you to begin on -line share trading?
I) Reference y friends [ ]
ii) On-line advertisements [ ]
iii) dvice y financial consultants [ ]
8)Were you doing share trading before choosing online?
I) Yes [ ]
ii) No [ ]
9)Where do you access the internet?
I) Home [ ]
ii) Stock
roker office [ ]
iii) Browsing centre [ ]
10) How often do you do on-line share trading?
I) Daily asis [ ]
ii) Weekly asis [ ]
iii) Monthly asis [ ]
iv) Irregular [ ]
11) Are you a professional trader?
I) Yes [ ]
ii) No [ ]
12)Which site do you use for trading?
I) Religer [ ]
ii) Stock Holding Corp. Of India [ ]
iii) Share khan [ ]
iv) Geogit [ ]
v) IL&FS [ ]
vi) P.Suryakant [ ]
vii) If others, pleasestate________________
-
8/6/2019 Gaurav Final
44/46
VED ENTERPRISE VMPCMS
44
13) Does the site guide you on on -line trading?
I) Yes [ ]
ii) No [ ]
14) Is the information provided by your on -line stock broker sufficient?
I) Yes [ ]
ii) No [ ]
15) If no, are you interested in getting more Information?
I) Yes [ ]
ii) No [ ]
16 How would you rate the internet and telecommunication facility in Mehsana?
I) Poor [ ]
ii) verage [ ]
iii) Good [ ]
17) Does your broker site provide you with up-to-date news about IPOs (Initial Public Offer)?
I) Yes [ ]
ii) No [ ]
18) How would you grade the bank associated activities of the site?
I) Very Good [ ]
ii) Good [ ]
iii)
verage [ ]
iv) Not satisfactory [ ]
19) Do you feel that there is more transparency in on- line share trading?
I) Yes [ ]
ii) No [ ]
20) Is the commission charged by the trading site reasonable?
I) Yes [ ]
ii) No [ ]
-
8/6/2019 Gaurav Final
45/46
VED ENTERPRISE VMPCMS
45
21) are you aware of T +2 method of trading?
I) Yes [ ]
ii) No [ ]
22) Is on-line trading simple?
I) Yes [ ]
ii) No [ ]
23) Do you feel that the trading volume will increase in near future?
I) Yes [ ]
ii) No [ ]
24 Does these affect you?
I) Money getting locked [ ]
ii) Delay in receiving share certificates [ ]
iii) No trou les [ ]
25)What are your suggestions to develop share trading in Mehsana?
THANKS FOR YOUR VALUABLE TIME & INPUTE.
-
8/6/2019 Gaurav Final
46/46
VED ENTERPRISE VMPCMS