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Anand Dube
Dhruv Joshi
Karan Sobti
Sudhish Warrier
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A Brief History
1958, Tennisfor Twolaunched by WilliamHigginbottom
1961,SpaceWar iscreated by 3 MITstudents, SteveRussell, Martin
Graetz and Wayne Wiitanen
First generationconsoles
First commercially available home gamingconsole launched in 1972 named Magnavox Odyssey
Atari launches Atari:PONG in 1975 which was highly successful Coleco Telstar is launched
in US in 1976
Early Secondgeneration consoles
Fairchild Channel F
launches withinterchangeable cartridgessystem 1976
Atari launches The Atari2600 with plug-incartidges instead of builtin games
Magnavox Odyssey 2 islaunched in 1978 withremovable game cartridgeand speech recognitionsystem
Later Secondgeneration consoles
Atari launches Atari5200 in 1982 with a 16 directional controller
Coleco Vision wasreleased in August 1982 which offered arcade likegraphics and initialcatalog of 12 games
Vectrex is also launchedin 1982 with a built inmonitor screen
Sega enters consolemarket in 1983 with SG-1000
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A Brief History
Third GenerationConsoles
Nintendo debuts in 1985 with its NES which is hugesuccess
Sega launches Sega MasterSystem in 1985 as directcompetitor to NES
Atari launches Atari 7800 in 1986, in an attempt torecapture the Asianmarket
Fourth GenerationConsoles
NEC enters the console marketin 1989 and launchesTurboGrafx 16 and offersoptional CD module
SEGA Genesis is released in 1989 Neo-Geo video game system
released in 1990 by SNK Nintendo launches SNES or
Super Nintendo in 1991
Fifth generation consoles
3DO was manufactured by Panasonic, Sanyo and Goldstarand released in1993
Atari launches Jaguar in 1993, first64-bit console, to take on SNES and SegaGenesis
Sega launches its 32-bit console, Saturn in 1994 to compete with Sony Playstation which was slated to bereleased in 1995
Sony makes its debut in the consolemarket in 1995 with Playstation
Nintendo releases Nintendo 64 in
1996
Sixth generation consoles
Sega launches Dreamcast in 1999 witha built-in modem and Internetsupport for online gaming
Sony launches Playstation-2 in 2000 which becomes the fastest sellingconsole in history.
Nintendo releases GameCube in
2001
Software giant Microsoft jumps theconsole market with Xbox in 2002
Seventh GenerationConsoles
Microsoft launches Xbox-360 in2005 simultaneously across threeregions
Nintendo launches Wii in 2006, it ismost successful seventh generation
console. Sony releases Playstation-3 in 2006.
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Pricing Strategies..Snapshot Price Skimming
Product Form Pricing
Geographical Pricing
Psychological Pricing
Penetration Pricing
Bundle Pricing
Value Pricing
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Price i i
Retailer Price - Feb 2004 Price - Oct 2005% Decrease per
annum
Amazon.co.uk £134.99 £112.99 11
Argos £148.75 £114.99 15
Currys £169.99 (+ game) £139.99 (+ 3 games) 12
Dabs.com £145.24 £109.99 16
Dixons £169.99 (+ game) £114.99 22
Game £149.99 £114.99 16
HMV £169.98 (+ game) £114.99 22
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Price i i a ar et Audie ce
e ra ical Prici
Psyc l ical Prici
Pr duct r Prici
Pe etrati Prici
alue Prici
Price ars
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1. http://sczuber.blogspot.com/
2. http://www.gamingdump.com/consoleevolution.html
3. http://www.bized.co.uk/educators/16-
19/business/marketing/activity/pricingstrat.htm4. http://tech.yahoo.com/blogs/null/151373
5. http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aqf 8U0 V 0Ouj4
6. http://www.startbuttonpress.com/wii-console-controller-bundle-pricing-aussienintendo-news-roundup/
7. http://www.shopbot.ca/pp-microsoft-xbox-360-pro-holiday-bundle-microsoft-price-43203.html
8. http://74.125.153.132/search?q=cache:N-BVuz4Kc3sJ:www.smartcomputing.com/editorial/article.asp%3Farticle%3Darticles/archive/r1003/03r03/03r03.asp%26guid%3D+nintendo+%22 value+pricing%22+D VD&cd=4&hl=en&ct=clnk&gl=in
9. http://news.cnet.com/8301-17938_105-10207985-1.html
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