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BRAND OVERVIEWWith a wide variety of bold-flavored fortified wines,Cisco has been a consumer favorite for years. Strong,yet sweet and fruity, Cisco offers a high-quality flavorselection to satisfy every palate at affordable prices.

KEY SELLING POINTS1. Cisco consistently delivers great fruit taste at a low price.

2. Available in eight sweet, fruity flavors.

3. Constellation Wines U.S. is the #1 supplier of fortifiedwines in the U.S. 1

1Adams Handbook 2010

WINE STYLEStrong, sweet.

WINEMAKER INFORMATIONColey King is the Director of Winemaking forthe Canandaigua winery in Canandaigua, NY. Hisresponsibilities include overseeing wine production, whichtotals over 22,000,000 gallons and helping to plan the EastCoast grape crush, which totals over 26,000 tons of grapes.

Coley began working at the winery in 1980 as a second-

shift wine cellar worker while he taught school duringthe day. He progressed through a variety of planning andwinemaking responsibilities to attain his current position.

Coley is a native New Englander, having been born andraised in Massachusetts. He graduated from BowdoinCollege in Brunswick, Maine, and lived in that area foranother five years before moving to the Finger Lakes andCanandaigua. He, his wife, and two daughters live “out inthe country,” about 10 minutes from the winery.

“The greatest pleasures of my time in the wine industryhave been to experience the entrepreneurial andhumanitarian greatness of Marvin Sands first-hand, andto have experienced the growth of this family businessinto an industry giant,” says Coley.

C O N S T E L L AT I O N W I N E S U . S . | B R A N D R E F E R E N C E S H E E T | UPDATED JANUARY 2012

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BEVERAGE DESSERT

SIZE 375ml 750ml

FLAVORS

13.9% Berry, 13.9% Black Cherry, 13.9% Orange Pine apple, 13.9% Peach,13.9% Strawberry, 17% Berry (FL only), 17% Black Cherry (FL only),

17% Blue Raspberry (FL only), 17% Grape (FL only), 17% Green Apple (FL only),17% Orange Pineapple (FL only), 17% Peach (FL only), 17% Strawberry (FL only),

18% Blue Raspberry, 18% Grape, 18% Green Apple, 18% Orange Pineapple,18% Berry, 18% Black Cherry, 18% Peach, 18% Str awberry

13.9% Berry, 13.9% Black Cherry, 13.9% Orange Pine apple, 13.9% Peach,13.9% Strawberry, 17% Berry (FL only), 17% Black Cherry (FL only),

17% Grape (FL only), 17% Green Apple (FL only), 17% Orange Pineapple (FL only),17% Peach (FL only), 17% Strawberry (FL only), 18% Blue Raspb erry,

18% Green Apple, 18% Orange Pineapple, 18% Berry,18% Black Cherry, 18% Peach, 18% Strawberry

APPELLATION n /a

FLAVOR PROFILE Strong, sweet

COMPETITIVE SET MD 20/20, Thunderbird, inexpensive spirits, and malt beverages

PRIMARY CONSUMERTARGET

People who like strong, fruity wines. Skews to the e thnic urban male population.

PRIMARY PRICINGGUIDELINES

everyday : $2.49feature : $1.99

everyday : $3.99feature : $3.49

Please enjoy our wines responsibly. © 2012 Cisco Wine Company, Canandaig ua, NY This is not a wine cooler.