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NUOVI STRUMENTI … …MA VECCHIE LOGICHE
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LA VECCHIA LOGICA DELLA PROGRAMMAZIONE STRATEGICA
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CON NUOVI STRUMENTI TECNOLOGICI
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PER CONQUISTARE I MERCATI
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LA VECCHIA LOGICA DELLA PROGRAMMAZIONE STRATEGICA
DOVE SIAMO OGGI
DOVE VOGLIAMO ARRIVARE
STATO ATTUALE QUANTIFICAZIONE MISSION
COME VOGLIAMO ARRIVARCI
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ANALISI SWOT
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IL TARGET PIU IDONEO
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RIMARRA’ SEMPRE FONDAMENTALE CONOSCERE SE STESSI E LA PROPRIA POSIZIONE
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DOBBIAMO INDIVIDUARE IL MERCATO OBIETTIVO
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ALCUNI NUMERI DA TENERE PRESENTE
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Internet come motore dell’economia italiana
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Internet users
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MINACCIA O OPPORTUNITA’ ?
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Popolazione 7.017.846.000 Internet users 2.405.000.000 fonte:internet world stats 30/06/2012
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CON CHE TRENDS ?
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Search Engines Market Shares
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GOOGLE FLU per individuare i Trends
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Trends di richiesta a Google
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La prima analisi sul territorio la
facciamo ONLINE FIERA
CONCORRENTI DISTRIBUTORI OPPORTUNITA
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Non di solo Google vivrà Internet
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facebook 1.110.000.000 ACT USERS !
IL FENOMENO SOCIAL NET
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Analizzare i trends e le necessità del cliente con un semplice metodo
ASCOLTO
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#salesman #itskilled #cultureskilled
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PER IL CLIENTE ESTERO IL SITO E’ MOLTO SPESSO L’AZIENDA
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INIZIAMO COL FARCI TROVARE DAL NOSTRO CLIENTE
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QUALE FUTURO ?
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