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Ícaro Medeiros
!Time de Semântica
globo.com
Alagoas Dev Day
12/4/2014
O FUTURO DA BUSCA NA WEB
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O FUTURO(?) DA BUSCA(?) NA WEB(?)
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PANORAMA GERAL DE ORGANIZAÇÃO, DISTRIBUIÇÃO E
RECUPERAÇÃO DE INFORMAÇÃO A CURTO,
MÉDIO E LONGO PRAZO NAS INTERWEBS
título TL;DR
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QUAL O TAMANHO DA WEB?
http://www.websitemagazine.com/content/blogs/posts/archive/2013/11/05/just-how-big-is-the-web.aspx
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2.75 Bi usuários
38% pop.
mundial
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97% 78%
40% 46%
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16 h/mês em média
onlinegastos em…
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22%redes sociais
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21% busca
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20%
lendo conteúdo
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19%
email / comunicação
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13%
multimídia
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5%13%
19%
20%
compras
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TAMANHO DO ÍNDICE DO GOOGLE
100MM GB
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IMAGINE A WEB SEM O GRANDE IRMÃO
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TEM COMO IMAGINAR?
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#COMOFAZ BUSCA
NA SCALA
DA WEB
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ONTEM?
HÁ UNS 20 ANOS ATRÁS…
DIRETO DO TÚNEL DO TEMPO
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VECTOR SPACE MODEL +
PAGERANK
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SEO
expert
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200 TONS DE RANKING
• Contagem de palavras
• Reputação da página
• Recência
• URL, título
• Contexto do usuário
• Todos os seus dados
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HOJE?!
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CONTEÚDO CRIADO E COMPARTILHADO
!
2 ZETABYTES (2^41 GB) !
ESTIMATIVA: 8 ZB 2015
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8.7 BI DEVICES CONECTADOS
!
8.7*2 EM 2 ANOS !
1.5 BI SMARTPHONES 15% TRÁFEGO
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E QUEM PODE ORGANIZAR ISSO
TUDO?
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MODELOS DE
DISTRIBUIÇÃO
DE CONTEÚDO
NA WEB
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TAKE ONE
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Quero arrumar!marido
bares Maceió
usuária comum
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BUSCA
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ACHAR INFORMAÇÃO !
VS.
!
FAZER UMA TAREFA
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CONSULTA POR KEYWORD ==
GARGALO DE AQUISIÇÃO DE CONHECIMENTO
Quero arrumar!marido
bares Maceió
gap!epistemológico
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TAKE TWO
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Quero arrumar!marido
Bonito
Batizado na!capela do Farol
Que curte!The Doors
usuária nerd
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INSCRIÇÃO (C/ S/ FILTRO)
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O ONIPRESENTE E INEFICIENTE FILTRO
SOCIAL
#askfacebook, #asktwitter ou #askgoogle?
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PAREM DE PROCURAR ELETRICISTA NO
FACEBOOK!
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FILTROS DE CONTEÚDO
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PORTAIS?
UMA FORMA DE INSCRIÇÃO EM
CONTEÚDO CONFIÁVEL
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A MORTE DOS FAVORITOS E A PREGUIÇA DO SER
HUMANO
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RSS IS DEAD
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CLAQUETE FINAL
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Quero arrumar!marido
nerd!wanna-be!
com iphone
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MODELO PUSH
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ME DIZ O QUE EU QUERO NA HORA CERTA
ANTES DE EU SABER QUE VOU PRECISAR
!
TALVEZ EU NEM SAIBA O QUE EU QUERO DE VERDADE
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ASSISTENTES PESSOAIS
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HAL 9000
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OK, JARVIS
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SIRI
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GOOGLE NOW
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na web tá tudo lindo?!é isso que!tô ouvindo?
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DEIXA DE SER BURRO, CARA!
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NENHUM
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DESSES
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MODELOS
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HOJE
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RESOLVE
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ESSE
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PROBLEMA
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GOL DO ROBERTO CARLOS NO MARACANÃ
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BUSCA POR ENTIDADES
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http://www.bbc.co.uk/blogs/legacy/radiolabs/s5/linked-data/s5.html
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http://www.bbc.co.uk/blogs/legacy/radiolabs/s5/linked-data/s5.html
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GOOGLE HUMMINGBIRD
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KNOWLEDGE GRAPH
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BASES DE CONHECIMENTO COM
CURADORIA
CONTEÚDO ESTRUTURADO
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METADATA EVERYWHERE
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<html! itemscope! itemtype="http://schema.org/Event">! <head>! <title itemprop=“name”>! Alagoas Dev Day! </title>
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OPEN GRAPH
GRAPH SEARCH
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SIGNIFICADO FORMAL >>>>>>>
KEYWORDS
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WOLFRAM ALPHA
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COMO SE PREPARAR PARA O FUTURO
PRESENTE
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ORGANIZE SEU CONTEÚDO
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MINERE SEUS TEXTOS DADOS
FRALDA VS CERVEJA
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PERSONALIZAÇÃO
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QUERY INTENT
QUERY DESAMBIGUATION
CONTEXT INFERENCE
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SERENDIPITY
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"WEB COM DADOS LIGADOS É UMA CAIXA DE
CHOCOLATE. O MAPA TE DIZ O SABOR E A CATEGORIA MAS NÃO TE
IMPÕE UMA JORNADA LINEAR DE CONSUMO"
http://www.bbc.co.uk/academy/technology/article/art20130720153136618
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CONSUMER SCIENCE
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KPI TESTES
INSIGHTS
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TESTES A/B
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DATA BEATS OPINION
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REAL TIME SEARCH
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BUSCA "INTERNA"
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COM O LUCENE, BUSCA VIROU COMMODITY
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CONTEÚDO CONTEÚDO CONTEÚDO
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CONTEÚDO MULTI-PLATAFORMA
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PAREM DE FAZER APPS DE NICHO
http://blog.codinghorror.com/app-pocalypse-now/
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WEB 2.0 REDES SOCIAIS
WEB AS PLATFORM (O’REILLY, 2005)
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RESPONSIVE DESIGN
FTW
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A WEB AINDA TEM MUITO PRA EVOLUIR…
!
!
TEMOS EMPREGO \O/
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KEEP CALM AND…
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CAETANO IS WATCHING
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Ícaro Medeiros
!Time de Semântica
globo.com
slides http://www.slideshare.net/icaromedeiros