Transcript
Page 1: Future of Digital - how to create magic for customers - conference keynote speaker

• Body Level One

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Dr Patrick Dixon Chairman Global Change Ltd Fellow, Centre for Management Development, London Business School

TheTruthaboutourDigitalFutureandhowsmallthingswillcreatehugemagic

Page 2: Future of Digital - how to create magic for customers - conference keynote speaker
Page 3: Future of Digital - how to create magic for customers - conference keynote speaker

Ins7tu7onalBlindness-beyonddata

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One word will dominate all

FUTURE

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Page 6: Future of Digital - how to create magic for customers - conference keynote speaker

• ClicktoeditMastertextstyles

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Page 7: Future of Digital - how to create magic for customers - conference keynote speaker

But many trends changing more slowly

than people think

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Page 9: Future of Digital - how to create magic for customers - conference keynote speaker

Cash growing - bank branches continue - music,

fashions, trains, planes, hotels, homes, furniture

shops, fast food and supermarkets very similar

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Page 11: Future of Digital - how to create magic for customers - conference keynote speaker

Robots in Factories only 7% pa 92,000-170,000 2000-2012

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REALITY CHECK

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3D scans - 3D printing

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Page 15: Future of Digital - how to create magic for customers - conference keynote speaker

One word will dominate all

FUTURE

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Page 17: Future of Digital - how to create magic for customers - conference keynote speaker

The future is aboutEMOTION

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80%lostinseconds

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Page 21: Future of Digital - how to create magic for customers - conference keynote speaker
Page 22: Future of Digital - how to create magic for customers - conference keynote speaker

Up to 70% of sales of new convenience

stores from people who live <800 metres away

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Page 24: Future of Digital - how to create magic for customers - conference keynote speaker

Pop-uppagesPaidlis4ngsSMSadvertsYouTubeAds

AutoplayVideosFillformtogainaccess

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Most online sales will be MOBILE

remote control to our lives

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Loca4onMarke4ngandMessaging

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TescosentSMSmessagesto25-34-yroldwomeninwalkingdistanceofastore,offering

£5discountvouchers

40,000walkedintostore

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Page 29: Future of Digital - how to create magic for customers - conference keynote speaker

Instant information

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10bnvideoviewsadaySnapChat

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8dressesindifferentsizeandcolourdeliveredto

home

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Over4000roadhauliersinEU

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MobilePayment

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Mobiledevicesalreadyusedtomakepaymentsofover$640bnpa-growing40%annually

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40%ofKenya’seconomyisnowcarriedoutusingm-PesaplaTormalone-e-walletlikeEZ-Cash

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>65%spend>65yearsold>1billion>60by2020

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Page 40: Future of Digital - how to create magic for customers - conference keynote speaker

WearableHealthDeviceswillbealmost

universal

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Page 42: Future of Digital - how to create magic for customers - conference keynote speaker

16yearsofcontracep4vesonsinglechip

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Page 44: Future of Digital - how to create magic for customers - conference keynote speaker

Internet of Things

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Page 46: Future of Digital - how to create magic for customers - conference keynote speaker

Mostpa4entswillhavemoredatathantheirphysiciansabouttheircondi4on

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$12bn security, control, monitoringhome automation market by 2018

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Page 49: Future of Digital - how to create magic for customers - conference keynote speaker

90% all global data

generated in last 2 years

BigDataandLi\leData

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Little Data often matters

most

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Page 52: Future of Digital - how to create magic for customers - conference keynote speaker
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Predicting Failures

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Predic4ngeventsinoilrigs,fiberop4ccables-eventennis

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Self-diagnosing and healing

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Page 57: Future of Digital - how to create magic for customers - conference keynote speaker
Page 58: Future of Digital - how to create magic for customers - conference keynote speaker

Predicting Fraud

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Page 60: Future of Digital - how to create magic for customers - conference keynote speaker

WebofThings-BigData-Cloud-Robo4cs-AI>440mpeople’sdetailslostinsinglea\ack

180bnspamemailsaday600mnewviruses,malware,trojansayear70%largecorpora4onshavebeenhacked

100,000a\acksanhouronUSNavyParalysisofEstoniagovernmentin2007

WorriesaboutUS,Russia,Chinapenetra4onofweb/cloudfollowingPrismHackingcostUS$1bnin2015

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Summary:Emo4oniskeytounderstandingfutureofdigitalandwiderfuture,andsmallthingscancreatehugemagic

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• Body Level One

• Body Level Two

• Body Level Three

• Body Level Four

• Body Level Five

Dr Patrick Dixon Chairman Global Change Ltd Fellow, Centre for Management Development, London Business School

AGlimpseintotheDigitalFutureSeizingopportunityandmanagingrisk


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