Future Career Success
Barry J Horne
T: (08) 9448 6753E: [email protected] John Curtin Leadership Academy L: http://au.linkedin.com/in/barryhorne September 2014
Marketing Analogy
Horne (2014)
Know Your Product:
Career Decision-Making Influences
Patton & McMahon(1999)
Know Your Product : Peak Thinking
Horne (2014)
Know Your Product: Career Drivers
Schein
Driver Seeking To
Material Rewards Possess Wealth and Enjoy High Standard of Living
Power/Influence Control People and Resources
Search for Meaning Do Things Valuable for Their Own Sake
Expertise Accomplish at High Level in Specialised Field
Creativity Innovate and be Identified for Original Input
Affiliation Have Nourishing Relationships at Work
Autonomy Have Independence to Make Own Decisions
Security Have Solid and Predictable Future
Status Gain Community Recognition, Admiration, and Respect
Know Your Product : Career Drivers
Schein
Quantitative Analysis Application of Technology
Creative Production
Managing People and Relationships
Influencing Through Language and Ideas
Theory Development/Conceptual Thinking
Mentoring/Counselling
Enterprise Control
Butler & Waldroop (1999)
Know Your Product: Personal Qualities / Style
www.trinitylc.org
Know Your Product : Achievements
Horne (2014)
Importance Provide Evidence of Success Indicate Capacity to Contribute Meet Challenges / Needs of Target Business
Settings Workplaces Community Service University / Study Leisure
Situations (5Cs) Complexity Challenge Change Crisis Chaos
Design Marketing Collateral: Achievements
Horne (2014)
An Achievement Story with no Results is Like a Joke Without a Punch Line!
Stimulus Questions (Based on Peak Thinking) International and Australian Experience? Experience Across Multiple Economic Sector(s)? Industries Worked In/For? Field(s) of Expertise (e.g. Accountancy)? Work Setting Exposure (e.g. Corporate, Consultancy)? Compared with Others in Field, Areas of Specialisation? Major Projects / Achievements Worthy of Note? Key Skills? Formal Qualifications? Professional Memberships / Accreditations? Leadership and/or Personal Style?
Know Your Product: What’s Your Offer?
Horne (2014)
Design Marketing Collateral: Profiles
Horne (2014)
Example
A Project Manager with over 5 years’ experience with Australian subsidiaries of a global Group providing equipment and professional services to the mining, minerals, materials handling, and cement industries. Areas of particular expertise include Commercial Project Management, Claims Management, and Construction Law.Possesses a capacity to work autonomously, and in project teams, to solve complex, challenging business problems by applying excellent investigative, conceptual, critical thinking, planning, quantitative, and technology skills.Practical experience and training in Project Management are supported by formal qualifications in Construction Law, Business Administration, and Accounting.
Design Marketing Collateral: Profiles
Horne (2014)
Research Potential Markets
Horne (2014)
Research Potential Markets
ACT Inc (2010)
Research Potential Markets: Informational Interviewing
Primary Research Method
◦ First Hand Interviews of People Working in Settings, Occupations, Professions, or Industries of Potential Interest
Preparation
◦ Frame Interview Questions
◦ Business / Contact Card
◦ Research Interviewees
◦ Script Approach
◦ Make Slight Ego Play and Ask for Help
◦ Arrange 20-30 Minute Meeting
Horne (2014)
Research Potential Markets: Informational Interviewing
Conduct
◦ Semi-Structured Interview Process
◦ Never Contradict Stated Purpose
◦ Ask Permission for Note-Taking
◦ Focus on Interviewee’s Experience
◦ Secure Insights, Greater Understanding
◦ Manage Interview Time
◦ Ask for Referrals to Others
Follow-Up
◦ Thank Interviewee Within 48 Hours
◦ Reciprocate, if Possible
Analysis
◦ Cross-Reference Multiple Interviewees’ Perspectives
Horne (2014)
Indicative Meeting Framework
0 Rapport Building – Thank for Meeting Opportunity, Mention Referral Source
5 Ask Informational Interview Questions - Focus On Interviewee’s Setting, Position, Occupation, Industry and Associated Developments /Trends.
20 Be Prepared to Explain Motives, Outline Background
25 Thank Interviewee, Ask About Others Well Placed to Help with Research
30 Close Meeting
Determine Success Criteria/Targets
Horne (2014)
Ethics and Careers
United Nations Global Compact (2014)
The Ten UN Principles
Develop Marketing Strategy: Opportunity Search
Horne (2014)
Reactive Proactive
References
ACT Inc (2010). World of Work Map
Butler, T. & Waldroop, J. (1999). Job Sculpting: The Art of Retaining Your Best People. Harvard Business Review September-October 1999
Changeboard Blog (2010). Networking for People Who Hate Networking. Interview by Natalie Cooper, Editor of Career Sparkle, with Devora Zack https://www.youtube.com/watch?v=wM6ZBLMLd7s
Patton, W. & McMahon, M. (1999). Career Development and Systems Theory: A New Relationship. Brookes/Cole
Sainty, R. (2010). How to Choose and Ethical Employer. Career Ethics.
Sainty, R. (2010). Ethics and Your Employability. Career Ethics.
United Nations Global Compact. The Ten Principles https://www.unglobalcompact.org/AboutTheGC/TheTenPrinciples/index.html
Youth Central (2013). It’s There for Life! Victorian Government. http://www.youthcentral.vic.gov.au/Web+%26+Social+Safety/It's+There+for+Life/