Download - Functional mock tail ( 6 question)
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Functional Mock tail Functional Mock tail
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Mock tail is• non-alcoholic drinks • Mixed with alcohol and water
Functional Mock tail is • Functional mock tail is mock tail or mixer used
with alcohol and soda• contained lot of nutrition stuff such as Thai
herb, vegetable and fruit
What’s Functional Mock Tail ?
What’s Functional Mock Tail ?
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Purpose• to dissolve the bad benefit from drinking
alcohol such as hang over , dry skin, liver problem, headache and problem to head
• enhance the health of the drinker both alcohol and non alcohol drinker.
• Fast and convenience to drniker
What’s Functional Mock Tail ?
What’s Functional Mock Tail ?
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Health Concern :
Why Functional Mock Tail ?
Why Functional Mock Tail ?
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Trade off :
Why Functional Mock Tail ?
Why Functional Mock Tail ?
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Why Functional Mock Tail ?
Why Functional Mock Tail ?
Functional Mock tail
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Benefits :•Healthier Drink•Convenience• Suit with everyone
Functional Mock benefit ?
Functional Mock benefit ?
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Market Potential Market Potential
Functional Drink Market Value : 2,000 Million baht
Alcohol Production: 823,600,000 tier
168 Liquor Producers , 8% is a large company168 Liquor Producers , 8% is a large company
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Business Potential Business Potential
Partner with Functional drink Company
Promote with Alcohol Producer
Co-with Pub, bar and restaurantCo-with Pub, bar and restaurant
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Marketing Plan
Target : Health concern people, non and alcohol drinker
Positioning : Party +Benefital Drink
Marketing plan Marketing plan
Marketing Campaign :
4 element mock tail for 4 element with in
people
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• Earth Element : Banana, Papaya or mango• Water Element: Potato, Lemon, or pine apple • Wind Element: Moss, ginger• Fire Element: Water melon, aloe vera
4 Element Campagin 4 Element Campagin
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Mock Tail 4P’s?Mock Tail 4P’s?
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1. What is the customer problem ?Ans 1. bad benefit from drinking problem, and
some customers need alcohol to relief the stress
2. There is no fun drink which will like alcohol and non alcohol drinker to share their joy
3. Need drink that beneficial to them
6 Questions & Answers6 Questions & Answers
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2. How are you going to do that ?Ans 1. contact supplier for agriculture supplier 2. Extract the nutrition from Thai herb, fruit
and vegetable 3. Flavored both test and smell to mock tail 4. Packaging and distribute to retailer
6 Questions & Answers6 Questions & Answers
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3. How many customer are there that are willing in to buy in the market ?
Ans Expected Market Target: slide 10Possible Market size : slide 9First Customer : alcohol Drinker4. Can your product price Acceptable and make
profit ?Ans yes compare with cocktail price and mock tail
price and it is profitable as raw material is cheap
6 Questions & Answers6 Questions & Answers
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5. Who are competitor ?Ans Direct Competitor : Small number so there
is no market share information but in Thailand Mixiology is a producer
Indirect Competitor: Syrup used as a mixer and functional drink producer
Syrup producer has no market share information
6 Questions & Answers6 Questions & Answers
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6. Can only you provide the solution? Yes or no why?
Competitive Advantage: know how technique- Mock tail recipe and formula that is tasty and
match with every mixer- Uniqueness is L-t as we will licensed formula
so no one could imitate like coke and pepsi
6 Questions & Answers6 Questions & Answers