Download - FULL MEDIA FORMAT STRATEGY
SBSCREATIESEPT 2013
SBS/creatie - SBS Broadcasting / Edwin Valent © 2013
1. EDWIN VALENT2. FMF STRATEGY3. FMF @SBS4. RESULTS SO FAR
Agenda
ME MYSELFAND I
SBS/creatie - SBS Broadcasting / Edwin Valent © 2013
:: SBS/CREATIECREATIEF DIRECTEUR SBS BROADCASTING:: [email protected]:: WEBSITEWWW.EDWINVALENT.NL:: TWITTER@BRUUT
Me, myself & I
FULL MEDIAFORMATSTRATEGY
TELL YOUR ENGAGING STORYTO YOUR AUDIENCE TO THE FULLESTUSING THE STRENGHTS OF A RELEVANT MEDIAMIXNOT JUST FOR A MOMENT...BUT CONTINUOUSLY
SBS/creatie - SBS Broadcasting © 2013
Full Media Formats @VARA
REACH:
FROM 1 MILLION - 7.5 MILLION
UNIQUE VISITORS PER MONTH
FMF BIG SUCCESS
(DWDD FROM 15.000 -
500.000 A WEEK)
SBS/creatie - SBS Broadcasting © 2013
Full Media Formats @LBi
BRANDED FMF’S
SPEEDO (NEW YORK)
EXPERIA (LONDON)
WNL (NETHERLANDS)
ETC
NOW: SBSSBS6/NET5/VERONICA
OUR MAINGOAL
TRANSFORM SBS FROM BEING ABROADCASTER INTO
A FULL MEDIA COMPANY.
FUTURE PROOF--FRONT RUNNER--DICTATE MARKETENGAGEMENT--NEW BUSINESS MODELS--FRIENDS
FULL MEDIAFORMATTHE WHY
SBS/creatie - SBS Broadcasting © 2013
Changing consumer
SBS/creatie - SBS Broadcasting © 2013
Changing media landscape
SBS/creatie - SBS Broadcasting © 2013
Changing advertisers
CHANGING BRAND AWARENESS...DUE TO ALL DEVICES, CHANGING CONSUMER CONSUMPTIONS AND A FRAGMENTED MEDIALANDSCAPE, BRANDS CAN ONLY SURVIVE THROUGH AUTHENTIC, MATCHING AND ENGAGING STORIES
FULL MEDIAFORMATWHAT IT IS
FULL MEDIA VISION:TELL (Y)OUR STORY PERFECTLYTO THE TARGET GROUPWHERE, WHEN AND HOW THEY WANTTO INTERACT WITH THE STORY...
WE CREATE FORMATS & DOMAINSWITH THE MOST IDEAL MEDIAMIXUSING EVERY PLATFORM THE PROPER WAYREACHING THE TARGETGROUP PERFECTLYAND DELIVERING LOYALTY & RELATIONSHIPS
any moment, any device...
how they want it...
HOW WE IMPLEMENTFMF @SBS
SBS/creatie - SBS Broadcasting / Edwin Valent © 2013
• REORGANISATION• NEW WORKFLOWS• NEW & BIGGER MEDIAMIX (= NEW PLATFORMS)• FMF CONCEPTING• REALISATION FORMATS (CONTENT, TECHNIQUE)• DYNAMIC STORYTELLING
Implementation fmf @SBS
SBS/creatie - SBS Broadcasting © 2013
Re-organization: SBS/creatie
CONTENTcontent producers team
CONCEPT,STRATEGY, DIRECTION
direct & concept team
DIGITAL technique & design
mediamix
SBS/creatie - SBS Broadcasting © 2013
New workflows
SBS/creatie - SBS Broadcasting © 2013
New platforms
• KIJK VOD PLATFORM• 2nd SCREEN• CHANNEL WEBSITES• CHANNEL APPS (IOS, ANDROID) incl 2nd SCREEN• SOCIAL MEDIA (FB, TWITTER, INSTAGRAM, PINTEREST)• INTEGRATION NETWORK• KIJK RESPONSIVE• RESPONSIVE CHANNEL WEBSITES
SBS/creatie - SBS Broadcasting © 2013
KIJK SBS6, NET5 & Veronica
SBS/creatie - SBS Broadcasting © 2013
Apps: SBS6, NET5 & Veronica
SBS/creatie - SBS Broadcasting © 2013
Channel websites: SBS6, NET5 & Veronica
SBS/creatie - SBS Broadcasting © 2013
Social media
RESULTSSOFAR
SBS/creatie - SBS Broadcasting © 2013
STORYTELLING VIA FMFSTRATEGY: SEPTEMBER 2012 BROKE ALL DIGITAL SBS RECORDS
VOD PLATFORM KIJK FROM SCRATCH TO: 2 MILLION USERS P/M +28 MILLION VIDEOVIEWS IN 201145 MILLION VIDEOVIEWS IN 2012> 2013 MORE THAN 60?
Results #1
SBS/creatie - SBS Broadcasting © 2013
ROLL OUT VOD STRATEGY: FVOD -> AVOD -> TVOD -> SVOD(> 100.000 PAID MEMBERS ON KIJK.NL)
SOCIAL MEDIA IMPACT!SBS6 +170% GROWTH FACEBOOK (>150.000 LIKES)SBS6 +100% GROWTH TWITTER (> 100.000 FOLLOWERS)NET5 +70% GROWTH FACEBOOK (> 40.000 LIKES)VERONICA +1500% ON FACEBOOK // 800% ON TWITTER
Results #2
SBS/creatie - SBS Broadcasting © 2013
APPS IMPACT400.000 INSTALLMENTS // 500.000 UNIQUE USERS
FULL MEDIA FORMATS STEP 2CREATING FMF TOGETHER WITH PRODUCERS FE UTOPIA
Results #2
HOW TO...FULLMEDIAFORMATS
SBS/creatie - SBS Broadcasting / Edwin Valent © 2013
• REORGANISATION• NEW WORKFLOWS• NEW PLATFORMS• FMF CONCEPTING• REALISATION FORMATS (CONTENT, TECHNIQUE)• DYNAMIC STORYTELLING
Implementation fmf @SBS
SBS/creatie - SBS Broadcasting © 2013
TV > FMF
SBS/creatie - SBS Broadcasting © 2013
Mediamix
SBS/creatie - SBS Broadcasting / Edwin Valent © 2013
FMF: STORYTELLING ALL DAY LONG
7.00 uur 2319
The Why
SBS/creatie - SBS Broadcasting © 2013
Live reports via social media
SBS/creatie - SBS Broadcasting © 2013
New website: Hart van Nederland
SBS/creatie - SBS Broadcasting © 2013
New website: Hart van Nederland
SBS/creatie - SBS Broadcasting © 2013
New website: Hart van Nederland
BRANDEDFULLMEDIAFORMATS
USING OUR STORYTELLING SKILLS AND THE STRENGTHS OF OUR MEDIATO TELL BRAND STORIES
BRAND QUESTION
BRAND ANALYSIS
TARGET GROUP, GOALS, BACKGROUND
SOLUTION
INSIGHT
STORY
MEDIAMIX
DIRECTING THE STORY
Full media step by step
SBS/creatie - SBS Broadcasting © 2013
Branded full media formats
SBS/creatie - SBS Broadcasting © 2013
DURING AFTERBEFORE
More than 8 weeks...
QUESTIONS?PLEASEASK ME
THEREIS MORE TO COME...
THANKS SBS/CREATIE