Download - Ft. Smith Ad Fed Social Media By Eschipul
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Blogs, Podcasts and Wikis and Advertising
Trends in Online Communication and How to Connect
Ed SchipulSchipul - The Web Marketing Company
www.schipul.com
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Why do you care?A Balanced Approach (web < 40%)
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Let’s talk about:
‣ Humans use tools (recruit good humans)
‣ Case studies (learn from others!)
‣ How to approach the conversation
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Web responds like direct marketing
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Image vs Direct
• Image Marketing
• Small impressions / lots of ‘em
• Direct Marketing
• Conversion focused / predisposed only
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Humans in the machine
www.twittervision.com www.secondlife.com
http://www.flickr.com/photos/matthewsaunders/370027897/
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Stay smart and connected
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User-generated content
‣ USERS manage content
‣ YOU relinquishing control
‣ We ALL join the conversation
Distributed authoring means:
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Wiki’s - The Concept
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The Blogosphere: 70 million strong
http://www.sifry.com/alerts/archives/000493.html
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http://www.sifry.com/alerts/archives/000493.html
MSM vs. Blogs
1. Engadget2. BoingBoing3. Gizmodo4. TechCrunch5. Huffington Post
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Welcome to the Blogosphere
‣ Interactive
‣ Conversational
‣ Cost-effective
‣ Powerful connectors
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Video Blog (Vlog)Types of Blogs
www.podtech.net/scobleshow
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Corporate BlogTypes of Blogs
http://www.boeing.com/commercial/777family/200LR/flight_test/index.html
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Blogging is fast and easy
Title
Category
Content
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Technoratiwww.technorati.com
Search the Blogosphere
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www.jheer.org/vizster
Social networks
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Social Networking(not just for kids)
www.linkedin.com
www.myspace.com
www.facebook.com
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Facebook GroupsSocial Networking - Straight from the horse’s mouth
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Flickrwww.flickr.com
Social Networking - Online photo communities
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Video killed the radio star
www.youtube.com video.google.com
Social Networking - Video magic
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Gallaudet NewsletterSocial Networking - Video to communicate and make a difference
http://www.youtube.com/watch?v=GjgNY4bppE8
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LonelyGirl15 - ARG
http://www.youtube.com/watch?v=FcTtD50GcxY
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Podcasts
• www.podcast.net/• podcasts.yahoo.com • www.podcastalley.com/ • www.apple.com/itunes/podcasts/
• Recommended for Communicators and PR People• For Immediate Release Podcast• Across the Sound Podcast (Jaffe)• The Advertising Show Podcast
(disclaimer - client)• Adam Curry
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Podcast Tools
‣ Computer
‣ Microphone
‣ Headphones
‣ Sound mixer (optional)
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Audio recording software
2 free pieces of software:
1. Audacity - Record, import and edit
2. LAME mp3 encoder - Save in mp3 format
Podcast tools
http://audacity.sourceforge.net/
http://www-users.york.ac.uk/~raa110/audacity/lame.html
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BREATH
• How can we keep up???
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RSSReally Simple Syndication
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So who is using these technologies?
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Chevy Tahoe ads keep things transparent
‘Create Your Own Chevy Tahoe Ads’ gave consumers the voice to love or hate the brand. Negative and positive ads stayed online, side-by-side.
Watch an ad: http://www.youtube.com/watch?v=SD6c-C0Z5r4&search=chevy%20tahoe
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Not your typical car commercial
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Nikon gets it!Nikon sends out cameras and uses pics in ad campaign.
Check out the user-generated gallery on Flickr using ‘nikonstunninggallery’ tag: (http://www.flickr.com/photos/tags/nikonstunninggallery/)
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Only in Houston:Power to the people!
Distributed Authoring
The public speaks / Blogs
Fascinating fresh content
www.onlyinhouston.org
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Entering the Conversation
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What does the Blogosphere say about your industry?
Technorati search: www.technorati.com
Google Trends search: http://www.google.com/trends
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Should you create a Blog?
Probably not
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Do you need a Blog to participate?
Nope! But you should:
• Read Blogs
• Comment on them
• Mention them in MSM
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Making Blogger contact
• Do your homework - find and read them!
• Comment
• Be generous - links, knowledge and access
• Keep it real
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What agencies can do
1. Consulting
2. Training
3. Recruiting
4. Promotion
Read more: http://www.schipul.com/en/art/?542
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To re-cap:
1. Converse directly with your publics
2. Learn from the mistakes of others
3. Join in, be smart
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Naked Conversations
There’s funny ethos in them there parts
• Don’t talk down
• Keep it real
• Link love!
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Thank you!
Ed Schipul, CEOSchipul - The Web Marketing Company
www.schipul.comwww.brandtobedetermined.com
v. (281) 497.6567