Lead Sponsors Associate Sponsor
FT FUTURE OF MARKETING SUMMITThe Race to the Top: Globalize, Monetize and Socialize
September 12, 2013Metropolitan Club, NEW YORK
KEY TOPICS INCLUDE:
• Forecasting the future: The top 10 trends to prepare for• Making sense of the noise: Achieving ROI with social media strategies• Harnessing the deluge: The transformative power of big data• Ads and apps: Monetizing mobile• Content is still king: The importance of storytelling
WHO SHOULD ATTEND?
This program is for:
Chief Marketing Officers / Chief Executive Officers / Chief Information Officers / Chief Innovation Officers / Chief Creative Officers / Chief Communications Officers / Presidents, Founders & Co-Founders / SVPs, VPs, Directors, Heads of Marketing / Managing Directors / Principals
Attendees will gather from the following industry sectors including, but not limited to:
Energy / Healthcare / Pharmaceutical / Finance / Manufacturing / Technology / Media / Advertising and Brand Agencies / Consulting firms, including innovation and design-thinking organizations / Academia
SPONSORED BY:
Take advantage of this unique opportunity to demonstrate your presence among this exclusive gathering of corporate leaders. For more information on the range of packages available, please contact:
Tim Powell +1 [email protected]
GENERAL INFORMATION
FT FUTURE OFMARKETING SUMMIT
Associate SponsorLead Sponsors
VENUE:
Metropolitan ClubOne East 60th Street (at Fifth Avenue)New York, NY 10022
CONFERENCEAGENDA
8:00 am Breakfast and Registration 8:40 am Opening Remarks Andrew Edgecliffe-Johnson, Global Media Editor, Financial Times 8:50 am Keynote Interview Meabh Quoirin, Managing Director, Future Foundation Part I: Globalize 9:10 am Panel: Picture it Global
The digital age brings a wealth of opportunity for brands to quickly scale globally, but it also creates the tricky problem of achieving a consistent brand narrative. Greater consumer touch points and cultural transitions are just some of the hurdles brands need to jump over in order to succeed on a global level.
Linda Boff, Executive Director, Global Brand Marketing, GE
Candace Matthews, Chief Marketing Officer, Amway
Raj Subramaniam, EVP, Global Marketing and Communications, FedEx
9:50 am Dialogue: The Rising CMO
With social at the center of the marketing mix, how is the role of the CMO changing? Gartner predicts that the CMO will outspend the CIO on IT by 2017 and that has significant implications for the marketing community, as we undergo a major transformation.
Brett Queener, Executive Vice President, Marketing Cloud, Salesforce
Marc Speichert, Chief Marketing Officer, L’Oréal USA
10:10 am Presentation: Restructuring Your Organization for the Digital Age
Successfully building your brand in the digital age goes beyond just having the right social media campaign, or the right web site. It means putting your customer at the heart of the way you do business. Understanding and shaping the
journey your customer will take as they navigate the changing digital landscape will be the key to competitive advantage. But aligning your business against this is a formidable challenge. This session will discuss approaches for driving the transformation required.
David Edelman, Principal, McKinsey & Company 10:40 am Networking Break Part II: Monetize 11:10 am Panel:
The ROI of it All
Given continued economic pressures marketers must find the most cost effective and demonstrable ways to market products and services. As the move away from print to online continues, social media is a key ingredient in achieving the right marketing mix. However the competition for attention in the social media landscape is fierce and measuring ROI is difficult. Are marketers spending too much time trying to find their place in the chaotic world of social media? Is a social media strategy anything more than bragging likes? Can metrics actually measure success?
Christa Carone, Chief Marketing Officer, Xerox
Arjan Dijk, Global Director, Small Business Marketing, Google
Scott Ferber, Chairman and Chief Executive Officer, Videology
11:50 am Case Study 1:
Mobile Strategies
B. Bonin Bough, Vice President, Global Media and Consumer Engagement, Mondelēz International
12:10 pm Short Talk: Ads and Apps - Monetizing Mobile
Mobile marketing is arguably the future of marketing. As consumers become ever more reliant on their smart phone and with the massive amounts of available data, there are increasing opportunities for marketers to create a more personalized targeted advertising experience using the mobile device. The challenge is that despite the world of opportunity waiting for marketers in mobile, few have been successful in getting to grips with the opportunities it affords.
FT FUTURE OFMARKETING SUMMIT
CONFERENCEAGENDA
FT FUTURE OFMARKETING SUMMIT
12:30 pm Dialogue: Is Big Data Too Big for Marketers?
The advent of big data has provided an enormous opportunity for marketers to find valuable information about their customers, allowing for greater connection and more targeted messaging. Big data has the transformative power to move marketers away from relying on gut instinct towards data driven decision-making. The challenge is that with so much data, how do you determine what the right metrics are? How do you sift through and extract the valuable information, filtering out the noise? Can marketers thrive in an age of information, or is big data simply too big?
Brian Lesser, Chief Executive Officer, Xaxis
12:50 pm Case Study 2: Big Data and Metrics
Vikram Somaya, General Manager, WeatherFX, The Weather Company
1:00 pm Lunch Part III: Socialize 2:20 pm Fireside Chat:
Letting it All Hang Out
In the wake of the social media explosion, embarrassing blunders have been remarked upon avidly and governments, companies and individuals consistently face public scrutiny. The question is how much transparency is a good thing? Is there such a thing as privacy anymore and if not, should there be?
Jeff Jarvis, Author, Public Parts
2:40 pm Dialogue: It’s a Question of Reputation While social media channels can create high positive visibility for your brand, they also have the power to bring a brand to its knees. The transparency and open dialogue that social media allows, makes it very hard to hide negative reviews and can be incredibly damaging. In addition, if not properly monitored, what you are putting out there can also result in an embarrassing blunder. To avoid backlash, ensuring a robust reputational risk management strategy is fundamental for any brand that also wants to reap the benefits of social media.
Evan Kraus, Executive Director, Digital Strategy, APCO Online
Don Sorensen, Chief Executive Officer, Big Blue Robot
3:00 pm Case Study 3: Social Gaming
3:10 pm Networking Break
3:40 pm Case Study 4: Viral Videos
Michael Dubin, Founder and Chief Executive Officer,DollarShaveClub.com
3:50 pm Panel: Content is Still King!
Content marketing is not a new phenomenon. But in the world of social media marketing and community engagement it yields many opportunities previously unseen. Many successful digital brand campaigns have involved messaging in a thoughtful content-driven way. The idea is that consumers don’t mind being advertised to, if they are getting something out of it. In order to accomplish this, it is critical that brands create a culture of content within their organization. For savvy consumers to become a part of your community the message must feel authentic and relevant.
Bryan Rhoads, Intel Media Lab, Intel
4:30 pm Fireside Chat: The Leading Edge
Insights from a top marketing mind -how to ensure you are at the leading edge.
4:50 pm Closing Remarks
REGISTRATIONFT FUTURE OF
MARKETING SUMMIT
Total Payment
Please charge the following credit card
£ AMEX £ Visa £ MasterCard
FT Publications, Inc trading as Financial Times Conferences (“FTC”) will receive bookings (subject to availability) for FTC events (“Events”) on receipt of this completed registration form accompanied by full payment details or via the submission of an online booking at www.ft-live.com.
Upon FTC’s written (including online) communication to you of its acceptance of your booking for a place at an FTC Event there shall be a legally binding contract between FTC and you to which the terms and conditions at http://www.eiseverywhere.com/ehome/index.php?eventid=54644&tabid=105031 apply. By submitting this Registration Form, you agree that you have read and accepted the terms and conditions above.
The Fee does not include travel to or from the Event or any accommodation costs incurred. Cancellation charges apply where cancellation is made by delegates less than 30 days prior to the event.Whilst our programs are correct at the time of going to press, in certain circumstances it may be
necessary for FTC to alter the content, venue or timing of an Event. All delegates will be notifi ed in advance of such changes.
DATA PROTECTION
The FT group takes your privacy seriously. We collect and use your contact details to provide you with our information services conduct market research and inform you about products and services. Please tick boxes below if you do NOT wish to hear about products/services from: [ ] Financial Times
[ ] Other FT group companies or carefully selected third parties by post
[ ] Other FT group companies or carefully selected third parties by email
ATTENDEE DETAILS
CONFERENCE PRICING
PAYMENT INFORMATION
Early RateExpires Aug 9
$895
To inquire about group discounts, please contact Bryan Ulrich at [email protected]
Credit Card Number:
Name on Card:
Authorized Signature:
Standard RateAfter Aug 9
$995
Please fax to: 212-641-6697 or email to: [email protected] other inquiries, please contact Bryan Ulrich at 917-551-5104
First Name Last Name
Title Company
Address
City State ZIP
Country
Phone