![Page 1: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/1.jpg)
From Local to Global Do’s and Don’ts of a Hybrid Event
![Page 2: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/2.jpg)
![Page 3: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/3.jpg)
Gerrit Heijkoop How Can I Be Social (HCIBS)
Twitter: @HCIBS or @GHeijkoop
Facebook: /HCIBS
Email: [email protected]
![Page 4: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/4.jpg)
why
![Page 5: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/5.jpg)
Mieke van Loenen Director of events, ICCA
“In advance I was not sure of what to expect, but there was so much positive energy! It brought people closer together, which really suits the values of our brand”
![Page 6: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/6.jpg)
Let’s have a look …
![Page 7: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/7.jpg)
Definition hybrid event An event with both live participants as remote participants.
![Page 8: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/8.jpg)
Where do you stand?
![Page 9: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/9.jpg)
“I have particpated in an event as an ‘online delegate’”
Agree Disagree
![Page 10: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/10.jpg)
“I will be involved in hybrid events in the future”
Agree Disagree
![Page 11: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/11.jpg)
Agree Disagree
“I will be involved in hybrid events in the future” 70%
MPI Hybrid Meeting Survey - Sept, 2012 - 1,800 respondents
![Page 12: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/12.jpg)
#ICCAbidding July 2013
![Page 13: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/13.jpg)
Day 1 Day 3 Day 2 Amsterdam, Netherlands
Day 2 Day 1 Bangkok, Thailand
Beijing, China P.R.
Offices
Mobiles
Program(s) at a glance
Hybrid bidding sem
inar
![Page 14: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/14.jpg)
Program(s) at a glance
After-Show Pre-Show LIVE Interactive session
1. Welcome by virtual hosts
2. Martin Sirk, CEO ICCA & moderator
3. Do’s & Don’ts in bidding, 2 panelists (clients)
1. Bidding story by panelist
2. Mieke van Loenen, events director ICCA
3. RSMP experience, 2 live delegates
4. Martin Sirk, CEO ICCA & moderator
5. Closing by virtual host
![Page 15: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/15.jpg)
![Page 16: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/16.jpg)
![Page 17: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/17.jpg)
![Page 18: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/18.jpg)
![Page 19: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/19.jpg)
![Page 20: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/20.jpg)
![Page 21: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/21.jpg)
![Page 22: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/22.jpg)
![Page 23: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/23.jpg)
![Page 24: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/24.jpg)
![Page 25: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/25.jpg)
![Page 26: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/26.jpg)
![Page 27: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/27.jpg)
Why??
![Page 28: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/28.jpg)
“Het online ontsluiten van bijeenkomst leidt
tot minder deelnemers”
Why stay local, when you go global?
![Page 29: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/29.jpg)
![Page 30: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/30.jpg)
Compare the numbers ICCA RSMP live
• 152 delegates • 37 countries • 80 in session
#ICCABidding online • 604 viewers • 75 countries • 171 chat & 119 Twitter • 521 messages • 42.210 reached • 12 high quality videos
![Page 31: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/31.jpg)
Why NOT?
![Page 32: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/32.jpg)
“Releasing content online will lead to
less live particpants”
![Page 33: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/33.jpg)
50% is afraid
of ‘cannibalisation’
![Page 34: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/34.jpg)
![Page 35: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/35.jpg)
Benefits are clear! 1. Larger reach
2. More interaction with audience
3. Sponsor opportunities
4. Reduces CO2 & travel costs
5. Huge pile of promotion material
![Page 36: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/36.jpg)
how
![Page 37: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/37.jpg)
What does it take?
Marketing
People
Design
Budget
![Page 38: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/38.jpg)
What does it take?
Marketing
People
Design
Budget
![Page 39: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/39.jpg)
![Page 40: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/40.jpg)
Design: two experiences Live participant • Plenary
• Parallell
• Workshops
• Activities
• Networking
Online participant • Listen & Watch
• Interviews
• Exercises
• Breaks
• Networking
![Page 41: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/41.jpg)
![Page 42: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/42.jpg)
Design: two experiences
![Page 43: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/43.jpg)
What does it take?
Marketing
People
Design: two experiences
Budget
![Page 44: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/44.jpg)
Online Presenter Online Moderator
People: hybrid event team
![Page 45: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/45.jpg)
What does it take?
Marketing
People: new roles
Design: two experiences
Budget
![Page 46: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/46.jpg)
Marketing: upside down effort
![Page 47: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/47.jpg)
What does it take?
Marketing: upside down effort
People: new roles
Design: two experiences
Budget
![Page 48: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/48.jpg)
Budget: what does hybrid cost?
![Page 49: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/49.jpg)
MPI Hybrid Meeting Survey - Sept, 2012 - 1,800 respondents
1% 2%
6%
8%
10%
30%
42%
Decor Internet
Content
Consultancy
Virtual platform
Streaming Services
Video production
Budget: what does hybrid cost? 7%: €1.000
13%: €2.000
10%: €1.500
27%: €4.000
7%: €1.000
20%: €3.000
17%: €2.500
Decor & other
Internet
Content
Consultancy & Production
Virtual platform
Streaming Services
Video production
ICCA RSMP Hybrid session, July 2013 - HCIBS
![Page 50: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/50.jpg)
What does it take?
Marketing: upside down effort
People: new roles
Design: two experiences
Budget: €15.000 + …
![Page 51: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/51.jpg)
what
![Page 52: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/52.jpg)
Lesson’s learned:
![Page 53: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/53.jpg)
#reflection apply to your own situation
![Page 54: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/54.jpg)
![Page 55: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/55.jpg)
Before we go …
![Page 56: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/56.jpg)
![Page 57: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/57.jpg)
I am going to …
![Page 58: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/58.jpg)
Gerrit Heijkoop How Can I Be Social (HCIBS)
Twitter: @HCIBS or @GHeijkoop
Facebook: /HCIBS
Email: [email protected]
![Page 59: From Local to Global: Do’s and Don’ts of a Hybrid Event - #EIBTM13 Innovation Zone](https://reader034.vdocuments.site/reader034/viewer/2022052504/55499b6db4c9050c708b4a16/html5/thumbnails/59.jpg)