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From e-personal to e-business
Gert Rietman
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Today
12.15 – 13.00 from idea to product
Break
13.15 – 14.00: • the websites
• discussion: is this e-business?
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History
• 1997: one page about Ålesund
• 1998: the first pictures on my page
• 1999: living and working in Norway
• 2002: development recruitment projects
• April 2003: my own business
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Visits
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Address
• 1997: http://home.online.no/~gertjan
• 2001: http://www.noorwegen.cc
(redirecting)
• 2002: http://www.norsk.nl
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1997 - 2003
• 1997: Euroadviser PES• 2001: County Council • 2002: Idea, based on:
-own experience
-experience as a euroadviser
-experience in the county council
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A bridge between
Norway &
• Municipalities• Recruitment• New inhabitants
Europe
• Families• Emigration service
• Move to Norway
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Target groups
• Municipalities in Norway
-decrease in number of inhabitants
-recruitment problems
• Families from Europe who want to emigrate
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www.norsk.nl
• Information
• Guidance
• Interactivity
• Recruitment projects
• Tools
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Screenshot
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Kolb’s Learning Styles I
Four main processes are used in learning:
1. Concrete experience
2. Reflective observation
3. Abstract conceptualization
4. Active experimentation
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Kolb’s Learning Styles II
1. Convergers (pragmatists)
2. Assimilators (theorists)
3. Divergers (reflectors)
4. Accommodators (activists)
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www.placement.norsk.nl
• Norwegian
• Information for municipalities
• Information for companies
• Contact information
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Screenshot
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Unique selling points
• Experience
• Network
• Languages
• Way of working
• Internet sites
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Free publicity
• Articles in newspapers and magazines
• Radio interviews
• Links on important sites
• Search engines?
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January 2003
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February 2003
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Benefits for municipalities
• International focus and profile
• number of inhabitants
• employment
• Income
• Service level
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Benefits for emigrants
• Information
• Guidance/help
• Positive feeling
• Integration
• In their own language
• Free of charge
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Competitors
• Public employment services?
• Recruitment companies?
• County Council programmes?
• Research institutes?
No real competitors
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About money
• Sponsoring
• Donations
• Recruitment projects
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Sponsoring
• No pop-ups
• No large banners
• Advertorial
• 250 – 500 € per sponsor annually
2,000 – 2,500 €
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Donations
• Why
• Amounts: 10 – 100 €
• Feedback
1,500 – 2,000 €
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Recruitment projects
• Municipalities
• Recruitment, information, guidance
• 3 – 4 projects annually
220,000 – 250,000 NOK
(incl. VAT)
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Municipalities
• Letter with information
• Telephone call
• Visit and presentation
• Waiting
• Waiting
• Waiting
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Costs
• Web hosting
• Online costs
• Office at home
• Travel costs
• Labour costs
• VAT
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Expected turnover 2003
800,000 NOK
(incl. VAT)
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Targets for 2004
• From one-man firm to joint-stock company (AS)
• Office in business park
• One or two employees
• Increase of turnover with 25%
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Systems
• Handmade homepage, using:
- html, php, java, etc.
- MySql databases
• Outlook as Client Management System
• Excel for bookkeeping