Transcript
From Ancient Greeks to Modern Geeks: The Art of Storytelling
Mary SmaragdisAugust 17, 2011
Craft the StoryMemorable, Engaging, Actionable
The ChallengeThe ActionThe Result
The Art of Good Storytelling
Be ClearBe ConciseSet Context
Personify the StoryElevating Profiles of the Teams
Every Successful Rollout…… has a good story… has a good team
Drive AdoptionPutting Existing Channels to Work
Create RipplesBuilding Communities in Social Spaces
Engage stakeholders as they…… express identity… establish affinity
… create community
Create Ripples
Personify the Story
Drive Adoption
Craft the Story
