Download - Friesens Brand Refresh
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Friesen’s Climate Control...
is pleased to introduce a fresh new look
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Brand Refresh
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Brand Refresh
Brand Refresh
• Consistent with our mission and strategic direction• Clean & clear• Professional, consistent• Trusted, credible and reliable• A strong residential focus• Speaking to the Homeowner on their terms, to attract and engage the Homeowner on their terms
• Continuity with our past• Friesen’s – our name is widely recognized within our industry • Maintaining the heritage with a charcoal/orange colour scheme• Consistent services – Heating, Air Conditioning, Air Quality, Hot Water & Maintenance
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Brand Refresh
Lifestyle Images• Playing on - Warm. Cool. Clean. - we will utilize lifestyle images to capture the emotion of the warm, friendly, inviting home environment
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Brand Refresh
Web Design – in Development• A warm, clean, smart representation of our brand• Functional & emotional• Designed and built to support a commercial activation and our SEO strategy
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Brand Refresh
Facebook• Developing a medium to communicate with our customers• Utilized to support promotional advertising and recruiting
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Our Fresh New Look
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The Power of our Stakeholders
Brand Equity• The Friesen’s brand complements the strength of our partners The Home Depot & Trane