F r i e n d U P : C o n n e c t i n g e v e r y t h i n g | w w w . f r i e n d u p . c l o u d
FRIEND SOFTWARE LABS ASYour Cloud Computer
NOT FOR DISTRIBUTION
FRIEND SOFTMERGE ASConnecting Everything
FRIEND STUDIOS ASLiquid software
FRIEND SOFTWARE CORPORATION ASFriend Network & Friend Store
Friend Software Corp ASIntroduction
January 2018
F r i e n d U P : C o n n e c t i n g e v e r y t h i n g | w w w . f r i e n d u p . c l o u d
THE PROBLEM WITH COMPUTERS TODAY...It is not fun anymore!
Constant and intrusive updates
Passwords everywhere
No choice of interface without choosing the system
Each device contains a completely different system
Walled gardens... Linux is free but too complicated
Native programming without help is a nightmare
F r i e n d U P : C o n n e c t i n g e v e r y t h i n g | w w w . f r i e n d u p . c l o u d
NOT FUNNY!
F r i e n d U P : C o n n e c t i n g e v e r y t h i n g | w w w . f r i e n d u p . c l o u d
FED-UP WITH THIS ?
F r i e n d U P : C o n n e c t i n g e v e r y t h i n g | w w w . f r i e n d u p . c l o u d
INTEGRATION AND USE TODAY A battle between “silos”
F r i e n d U P : C o n n e c t i n g e v e r y t h i n g | w w w . f r i e n d u p . c l o u d
FRIEND UNIFYING PLATFORMYour Cloud Computer
We utilize the resources already available in existing operating systems and web browsers
to deliver effortless integration of applications and data from any source
to any device in one fluid user experience
F r i e n d U P : C o n n e c t i n g e v e r y t h i n g | w w w . f r i e n d u p . c l o u d
ANY OTHER OS
FRIEND SERVER – Friend Core
FRIEND WORKSPACE
Windows
Linux
NATIVE APP
Combine and multitask in the same tab in any browser
Old, cloud and new - all in one & os and device independent
Native web apps, cloud applications and cloud resources wherever they are, together with enterprise software applications and data streamed at low latency on any device /screen
Responsive UX on any device, view/read/write properties
WORKSPACE AS A SERVICE (WAAS)Non-intrusive integration –we call it “Softmerging”
Dormant – one common machine language
IOT
F r i e n d U P : C o n n e c t i n g e v e r y t h i n g | w w w . f r i e n d u p . c l o u d
Universities & institutions
Customers & partners
Current FriendUP user density per area
EARLY TRACTION
Commercial clients & revenue
Several pilot projects live-testing our technology
Fast growing number of partners
Fast growing community
Truly international team
F r i e n d U P : C o n n e c t i n g e v e r y t h i n g | w w w . f r i e n d u p . c l o u d
Colin ProudfootBusiness Advisor
SILICON VALLEY, USA
Anneke LeighCommunity Advisor
SILICON VALLEY, USA
Jolanda EngelvaartCFO & Chairwoman
STAVANGER, NORWAY
Liat PerlmanBusiness Advisor
SILICON VALLEY, USA
Barry KirkBusiness Advisor
MARBELLA, SPAIN
Torbjørn RottProject Manager
STAVANGER, NORWAY
THECORE
FRIENDTEAM
Espen OlsenSoftware Engineer
OSLO, NORWAY
Chris A StromlandSoftware Engineer
STAVANGER, NORWAY
Thomas WollburgCTO
STAVANGER, NORWAY
Pawel StefanskiSoftware EngineerWARSAW, POLAND
Francois LionetSr. Software Eng, R&DSTAVANGER, NORWAY
Paul LassaChief Product OfficerSILICON VALLEY, USA
Artur LangnerSystem Engineer
STAVANGER, NORWAY
Arne BlixFounder & CEOOSLO, NORWAY
Hogne TitlestadFounder & CTA
STAVANGER, NORWAY
Rune TrengereidCEO, Softmerge
STAVANGER, NORWAY
David PleasanceInt´l Sales & Mktg
DirectorCAMBRIDGESHIRE, UK
Terje GauselBusiness Dev. Nordics
OSLO, NORWAY
Christoffer HerheimChief Commercial Officer
OSLO, NORWAY
Adam SpringMedia Manager, USA
ATLANTA, USA
Ravi AbbottApplication Developer
NOTHINGHAM, UK
Dan WoodMedia Mgr UK & Europe
NOTHINGHAM, UK
Fritz FjellakerArt Director
STAVANGER, NORWAY
F r i e n d U P : C o n n e c t i n g e v e r y t h i n g | w w w . f r i e n d u p . c l o u d
A COMPLETE DESKTOP ENVIRONMENT IN YOUR BROWSERWITH FILES, FOLDERS, WINDOWS AND APPLICATIONS
Fritz, please insert ‘image
2’
F r i e n d U P : C o n n e c t i n g e v e r y t h i n g | w w w . f r i e n d u p . c l o u d
FRIEND CORE TIES TOGETHER SOFTWARE IN ONE WORKSPACE REGARDLESS OF ORIGIN
FRIEND CORE – A LIQUID SOFTWARE KERNEL Intelligent web server including:User managementApplication managementResource management
DORMANT TRANSLATION LAYER:Unique application and data management layerFriend Server communicates with any platform
APPLICATION LAYER:Handles any application across all platforms
WORKSPACE:A multitasking cloud desktop!Works on any device with a modern browser
ANY
FRIENDCORE
F r i e n d U P : C o n n e c t i n g e v e r y t h i n g | w w w . f r i e n d u p . c l o u d
Friend Workspace available onAny device via browserAll connected via Friend CoreMulti-kernel, architecture independent
Utilizing server OS’sEach kernel gets "upgraded“ with a Friend Core (“co-kernel”)Hardware drivers, Userland software
Hardware poweredFriend Core can access any CPUI/O connectors for IoTIntegrated chips
Powerful networkAllowing any device harness the power of other available OS’ and hardware
HOW?
F r i e n d U P : C o n n e c t i n g e v e r y t h i n g | w w w . f r i e n d u p . c l o u d
Client/Web integration: access to everything in one place from any device
F r i e n d U P : C o n n e c t i n g e v e r y t h i n g | w w w . f r i e n d u p . c l o u d
1st vertical; Softmerge.Virtual desktop infrastructure market. White label setups.
2nd vertical; B2B Workspace. Virtual desktop market. Cloud Service for businesses B2B.
3rd vertical; FriendUP One (beta)Cloud Desktop service b2bOS for PCs, mobile devices, IoT.Preparing global launch
First customers / partnersProving the conceptsHoning technologyPrice-point and product wrap
First direct B2B offering Utilizing integration partners Adapting to scaleTuning for consumer
First consumer product (beta)Prepare global marketingPackaging the first killer appsGrow organization
Phase 1, 2017 Phase 2, 2017/2018 Phase 3, 2nd h 2018
GO TO MARKET STRATEGYTech-enabler for resellers, then B2B direct and consider B2C when ready
F r i e n d U P : C o n n e c t i n g e v e r y t h i n g | w w w . f r i e n d u p . c l o u d
COMMERCIAL TRACTIONGrowing pipeline and conversion has started
(C) ISV Electronic Patient JournalsCloud enabled legacy software together with the complete suite of software systems and medical devices in the ISV’s digital ecosystem. Thereby, the ISV can take the Alpha position
(C) Application Service ProviderCitrix replacement to deliver enhanced functionality to its clients and partners(LoI) HuaweiIntegration and Citrix replacement, Android enhancement/replacement, Deployment of liquid software over Edge networks (5G) -peer-to-peer distributed(LoI) Alere/Abbot Labs (with Welsh Allyn)Integration of medical devices with cloud application(s) via USB
(PoC) Security System providerCloud enable smart card readers
(PoC) ISV Financial softwareCloud Enable multi user solution
(PoC) ISV Construction Calculation softwareReplacement/take-out of VMware Horizon
(C) Current Clients (PoC) Ongoing Proof of Concepts (LoI) Letters of Intent
F r i e n d U P : C o n n e c t i n g e v e r y t h i n g | w w w . f r i e n d u p . c l o u d
SOME COMPANIESExploring use of Friend technology
EmbarcaderoEase of support across versions and platforms, app demo showcase in a browserMicro FocusCollaboration tool, Softmerging for internal and external integrationGoogleChrome OS and browser, Android, Fuschia, DOS driver for Google DocsIBM (Cloud and GBS)Softmerging and Bluemix –technology enablementSamsungTizen, browser and VR –technology enablementEthereum and GolemA crypto-OS for the internet of block-chains and consensus-based contractsScala4Revitalization of COBOL for car-parts logistics softwareJagexDistribution of games –technology enablementSnakewareDistribution of web applications –technology enablement
F r i e n d U P : C o n n e c t i n g e v e r y t h i n g | w w w . f r i e n d u p . c l o u d
Friend NetworkFriend Store
Apps, add-ons, API’s, storage and CPUAccess to open source software
License revenues, cash flow, % of sale,certification schemes,
foreign exchange, creditBI and ads
MULTIPLE REVENUE MODELS & SOURCES OF REVENUEStaggering opportunity – bridging blockchain tech and conventional business
6b+ USD market est.
When ready Consumer oriented
Sell games, integration apps and servicesDynamic workspace
Your cloud desktop everywhereRun applications anywhere
300b+ USD market est.
DevelopersCross platform computing
Create Apps and APIsCreate your own developer environment
Create/supply developer toolsSell in the Friend Store
100b+ USD market est.
Initial focusEnterprise Integration
Integration and re-vitalization of enterprise and legacy software
Web-/cloudificationASP enablementInternet of Things
Workflow integrationAll applications in one tab
Device and OS neutralMobile EnterpriseWhite label appsFirst party apps
100b+ USD market est.
F r i e n d U P : C o n n e c t i n g e v e r y t h i n g | w w w . f r i e n d u p . c l o u d
Arne Peder Blix, Founder and CEOHillevågsveien 14 • 4016 Stavanger, Norway
Forskningsparken, Gaustad allè 21, 0349 Oslo, [email protected] | +47 97 06 07 27
FRIEND SOFTWARE LABS ASYour Cloud Computer
FRIEND SOFTMERGE ASConnecting Everything
FRIEND STUDIOS ASLiquid software
FRIEND SOFTWARE CORPORATION ASFriend Network & Friend Store