Download - Four Social Media Strategies for CERT
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Four Social Media Strategies for CERT
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1. Layer your social platforms
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Long Messages Professional Groups
Articles
Longer Status Updates
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Rapid Info Visual Info
Static Boards
Shorter Status Updates
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Periscope YouTube Live
Facebook Live
Live Video
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Nextdoor Snapchat
Geographically Based
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2. Build a Content Calendar
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Building the content calendarPublish Date Theme Talking Points Audience Platform Media
1/1/2017 New Years
If you can pack a gym bag, you can pack a disaster bag!
Non-CERT residents Infographic
5/4/2017 Star Wars
You’ll “Try” to prepare a family disaster kit. “Do, or do not, there is no try” ~Yoda
Non-CERT residents Photo of Yoda
7/9/2017National Sugar Cookie Day
Get a treat after donating blood
Non-CERT residents
Photo of CERT decorated cookies and video of a blood drive
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Additional Content Types
• Photos• Video• Live Video• Audio• Designs• GIFS
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3. Safety & Security
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Something You Know Something You Have
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4. Accessibility
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Learn More
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Social Media Working GroupDepartment of Homeland Security, Science & Technology Directorate
Including Social Media in Exercise Design
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Mary Jo Flynn, MS, CEMEmergency Operations CoordinatorSacramento County OES
For more information visit About.me/mflynn
View these slidesSlideshare.net/mjflynn001
Follow Me on Twitter@MaryJoFly