Download - Fortumo keynote, BizBuzz 2009
Micro & m-paymentvs
the Recession
Alex Covic, Fortumo.com2009
Since 2002, revenues generated by internet ads (PPC, display ads, classifieds, sponsorships) have been soaring.*
In the first half of 2009, we have witnessed a decline from internet advertising related reevnue compared to the same period of 2008.*
For the first time in last 8 years.
*IAB, PwC
Micropayment
• is a way to bill consumers for (relatively) small amounts
• much faster and more convenient compared to e-banking and credit card payment
• ideally suited for charging for digital content and virtual goods
• impulsive, cashless, and pain-free payment method
Jakob Nielsen: "I predict that most sites that are not financed through traditional product sales will move to micropayments in less than two years."*
*useit.com
M-Commerce
• is a simple implementation of the Micropayment principle
• available to anyone & everyone with a cell phone
• practically anonymous & safe (no credit card theft here!)
• SMS (text messaging) - a technology widely accepted by consumers
*Abi research
2008 - $346 million2009 - $800 milion (projected)
231% increase!
Revenue from physical goods sales via m-payment in the USA market
Challenge
• In 2009, everyone knows that it only takes a few minutes to create a personal web site or a blog
• However, setting up a revenue-generating SMS-service was not that easy:
• closed technology and platforms• difficult to get in, not transparent• different conditions in different markets• high initial fees
Creating a revenue-generating mobile service should be as easy
and cheap as creating a blog.
fortumo.com
Fortumo
A different take on mobile
micropayment:on-line signup & instant service activation
costless -no setup fees, no monthly feesno technical skills required
simultaneously create multi-country services
Octobar2009:
90% users: small and med-size
web-biz, enterpreneurs
10%:
TV, radio & print media, ad agencies
example client:
"Hot-or-Not, the Balkans way"
With Fortumo, Neogen is able to:
• let their users interact via SMS, not just on-site• generate revenue from each SMS
example client:
"uniting 60 000 cats i 91 500 dogs in 15+ countries"
With Fortumo, Unitedcats.com:
• has setup a SMS service for sending virtual gifts to other users pets
• makes money from every SMS sent
Example client:
"The home for Your homes"
With Fortumo, kuca.net:
• enables people to find a perfect home for rent or sale using just their cell phone
• earns revenue from every SMS