Fostering Innovation & Ecosystem Development
Karolina Marzantowicz IBM Academy of Technology Leadership Team
kmarzantowicz
New Partner Types
Academia
Influencers
Startups
VARs and VADs
ISVs and
SIs
Individual Developers
Born on Cloud Partners
2
200+ Champions on Cloud and related areas: Mobile, Social, Big Data
1000+ Value-added Reseller and Distributor with an IBM Cloud mark
1000+ Cloud based MSPs 4800+ Cloud Communities on
developerWorks
1250+ Cloud Solution ISVs
1.6M Cloud developerWorks profiles
2000+ members
100+ referring and selling partners
for IBM SaaS portfolio
100 Universities, 200 Faculty,
2000+ Students in 20 countries on Cloud
@IBMGE | ibmsmartcamp.com
Our Established Ecosystem fuels innovation and it’s large and growing
The Opportunities
The Technologies
The Go-to-Market
Technology Access Market Insights Worldwide Reach
Data
Industry
Business Models
Cloud
Engagement
Watson
Big Data & Analytics
SoftLayer
BlueMix
MobileFirst
Smarter Commerce
Smarter Workforce
Mentoring
Access to capital
Sales & Marketing Support
Client access
Partner relationships
Visibility
Startups seek a successful partner who understands
@IBMGE | ibmsmartcamp.com 3
exposure to vast global
network End of
relationship
expert judges Q&A
Pitch to VCs, entrepreneurs, top
industry leaders
expert mentoring
Exclusive events aimed at identifying early stage entrepreneurs who are developing business ventures that align with IBM’s strategy
Pitch and receive mentoring at:
• Local SmartCamp events in cities around the world
• Eligible for Regional IBM SmartCamp
• Global SmartCamp Finals
5
75 SmartCamps
In
2014
5,000+ Partners in
GEP
Entrepreneur of the Year
IBM SmartCamp
6
Power of the ecosystem. Expanding partnerships.
© 2014 IBM CORPORATION
@IBMGE | ibmsmartcamp.com
The Value of Dancing with Goliath
Kinetise find value in the scale of services that their Goliath partner
IBM can provide them.
The cloud services that IBM can offer Kinetise will help it to provide
the SaaS platform to a wider audience. This will produce a network
effect if successful – the more apps that are produced and the better
their quality becomes, the more people are likely to use them and
hence the greater the demand for the production of more apps.
Kinetise recognise that partnering a corporate Goliath provides them
not only with expertise, but a platform for growth.
New Partner Types
Academia
Influencers
Startups
VARs and VADs
ISVs and
SIs
Individual Developers
Born on Cloud Partners
7
200+ Champions on Cloud and related areas: Mobile, Social, Big Data
1000+ Value-added Reseller and Distributor with an IBM Cloud mark
1000+ Cloud based MSPs 4800+ Cloud Communities on
developerWorks
1250+ Cloud Solution ISVs
1.6M Cloud developerWorks profiles
2000+ members
100+ referring and selling partners
for IBM SaaS portfolio
100 Universities, 200 Faculty,
2000+ Students in 20 countries on Cloud
@IBMGE | ibmsmartcamp.com
Our Established Ecosystem fuels innovation and it’s large and growing
New Partner Types
Academia
Influencers
Startups
VARs and VADs
ISVs and
SIs
Individual Developers
Born on Cloud Partners
9
200+ Champions on Cloud and related areas: Mobile, Social, Big Data
1000+ Value-added Reseller and Distributor with an IBM Cloud mark
1000+ Cloud based MSPs 4800+ Cloud Communities on
developerWorks
1250+ Cloud Solution ISVs
1.6M Cloud developerWorks profiles
2000+ members
100+ referring and selling partners
for IBM SaaS portfolio
100 Universities, 200 Faculty,
2000+ Students in 20 countries on Cloud
@IBMGE | ibmsmartcamp.com
Our Established Ecosystem fuels innovation and it’s large and growing
@IBMGE | ibmsmartcamp.com | ibm.com/isv/startup
Karolina Marzantowicz IBM Academy of Technology Leadership Team
kmarzantowicz