Download - Forming positive symptom search habits
The (scalable) power to heal:Forming positive web-search
habits for diagnosing symptoms using the web
Neema Moravejiwww.moraveji.org
habits.stanford.eduhci.stanford.edulstd.stanford.edu
My expertise: make us discerning healers"Getting tech-savvy female university students to form web-search habits that lead to finding balanced and credible medical health information on the Internet to diagnose symptoms."
Habits that matter, big and small
• Identifying the credibility of a site.• Identifying and distinguishing between multiple diagnoses of
same symptoms that use different schools of thought.• Using specific query terms to narrow your focus• Using domain-appropriate language (identifying it if you
don't know it)• Going beyond the 'first hit'• Investigating alternative diagnoses• Identifying authoritative sources• Avoiding 'symptom overload' --> hypochondria• Investigating multiple diagnoses to find differences• Summarizing conclusions with nuanced treatment, not silver
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How related habits form
Using a dictionaryUsing recipe book Making spaghetti Using Google to find information (as opposed to other sites)
Googling is a habit, not a decision.
"In other words, for competitors looking to kick the Google search habit..., it just won't matter if you're better. You need to create a different, compelling habit."
Matt Asay, COO of Canonicalhttp://news.cnet.com/8301-13505_3-10129436-16.html
How does the 'Google' habit form?
Out-of-process• Hear people use the term "google" as a verb.• Google is default search in some browser searchbars and homepages
(e.g. Firefox, Safari, Dell).• Visibility of searchbox/logo when using Gmail, etc.• One-time setup of your default browser search engine.
In-process• Turn to the web to solve an information need where you don't know the site
you need.• Open browser window or tab.• Ensure address bar OR google.com searchbox is selected - no need to
consciously 'choose' Google because it is 'under the hood'• Abstract the information need to a keyword-based query.
Behavior path• GreenDot --> BlueSpan --> BluePath