![Page 1: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/1.jpg)
How to Get Your IT Department to Support Your User Experience Initiatives
Presented by:
&
For Designers:
![Page 2: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/2.jpg)
Who’s Here
Alex SchmelkinPresident & Founder, Ai
David KerstingDirector of eCommerce Technology, Cycling Sports Group
![Page 3: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/3.jpg)
UX
or
IT
![Page 4: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/4.jpg)
Marketer’s Dilemma
All too often, great ideas are met with an angry-faced man that says...
![Page 5: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/5.jpg)
Marketer’s Dilemma
NO!Too expensiveToo longToo complicatedCan’t be done
![Page 6: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/6.jpg)
How UX Folks View IT Nope!
Live behind a fortress of Red Tape Inflexible, “No” & “Can’t” are favorite words Pessimism, problems are seen, but not solutions
![Page 7: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/7.jpg)
How UX Folks View IT Nope!
or
On the positive side: Awe & admiration for technical abilities Really execute these great concepts
![Page 8: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/8.jpg)
How IT Folks View UX Chill out, man.
No concern for budgetsFluffy with no processCompletely unrealistic timelines
![Page 9: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/9.jpg)
How IT Folks View UX
or
Chill out, man.
On the positive side: Creative Big thinkers Focused on a great customer experience
![Page 10: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/10.jpg)
Typical UX ChallengesMonths of planning & design
Cannot explain to IT exactly what we want
Rounds of revisions and approvals
![Page 11: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/11.jpg)
Don’t understand why UX can design a screen in a day but it takes months for IT to build it?
![Page 12: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/12.jpg)
What? We can’t do this!
DEV DEPT.
![Page 13: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/13.jpg)
Nope!Chill out, man.
Ineffective, siloed work streams
TO
Profits
![Page 14: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/14.jpg)
It’s like the Underpants Gnomes once said...
![Page 15: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/15.jpg)
http://www.youtube.com/watch?v=TBiSI6OdqvA
![Page 16: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/16.jpg)
What’s the answer?
![Page 17: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/17.jpg)
Inclusion
![Page 18: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/18.jpg)
It’s Easy!
Inclusion = Involve IT in the process in the right manner, at the right time, with the appropriate buy-in, to yields more positive results
![Page 19: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/19.jpg)
Solutions• Techniques to use before, during,
and after design• Measurement strategies
• Repeatable process• Inclusion checklist
![Page 20: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/20.jpg)
Before Design
![Page 21: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/21.jpg)
Before Design• Business requirements
• Measurement• Focus on user• Speak the language
![Page 22: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/22.jpg)
Business Requirements Get started by asking the right questions of the business• What are we building?• Why are we building it?• Who are we building it for?
Don’t wait, get a head start• Do your homework ahead of time and show how a platform may already support some of these project initiatives
![Page 23: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/23.jpg)
Business Requirements
loves to discuss...or
• Where will these requirements be shared?• How can we reuse these features on other websites?• Who will maintain these websites?
![Page 24: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/24.jpg)
![Page 25: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/25.jpg)
![Page 26: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/26.jpg)
How? The “FFA”Consider the Faceted Feature Analysis
# Themes Sub-Themes User Types Roles User Story Suggestor Notes to Clarify Story Open items Suggested Resolution New?In Scope?
Biz Value
Tech Assess
2.02Bike Comparison
Basic Bike Compare
Brand Marketing n/a
I want to show user ratings of different bikes in the Bike Comparison Patricia
Lori writes the copy for all the Mass Specs: Frame, Speed, Brakes, Suspensions, Miscellaneous (Some feature that is value-added)
Mass Specs differ from IBD Specs
Mass Specs differ from IBD SpecsRecommended: Allow the comparison and let consumers decide for themselves Current Yes 2 3
2.03Bike Comparison
Basic Bike Compare
Customer Generic Browsers
I want to do a side-by-side comparison of 3 bikes, and see how their attributes and images compare Anna
Major Categories that get compared today are Frameset, DriveTrain, Wheels, Components, Extras -- either technical detail or branded product models are shown
Which attributes? Material (Steel, Aluminum, Carbon Fiber), Geometry, others? Current Yes 3 3
8.12 Community ForumCustomer Generic Owners
I want to ask members of the community a question Patricia Current Yes 2 3
24.10
Ratings, Reviews & Recos Forum
Customer Generic Browsers
I want to ask the Bike Model User Forum a question about a specific bicycle model Jaime Current Yes 2 3
30.06Support & Contact Us Forum
Customer Generic Owners
As a consumer I want to post questions for experts to answer Hillary
Assume that posts can be done directly on the Forum Current Yes 2 3
![Page 27: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/27.jpg)
# Themes Sub-Themes User Types Roles User Story Suggestor
2.02Bike Comparison
Basic Bike Compare
Brand Marketing n/a
I want to show user ratings of different bikes in the Bike Comparison Patricia
2.03Bike Comparison
Basic Bike Compare
Customer Generic Browsers
I want to do a side-by-side comparison of 3 bikes, and see how their attributes and images compare Anna
8.12 Community ForumCustomer Generic Owners
I want to ask members of the community a question Patricia
24.10
Ratings, Reviews & Recos Forum
Customer Generic Browsers
I want to ask the Bike Model User Forum a question about a specific bicycle model Jaime
30.06Support & Contact Us Forum
Customer Generic Owners
As a consumer I want to post questions for experts to answer Hillary
![Page 28: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/28.jpg)
MeasurementDefine project success with KPIs• Increased sales?• More customers?• Dealer referrals?• More IT spending?
Speak to the site analytics• Nerds love data• Demonstrate areas for improvement
Nope!Awesome!
![Page 29: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/29.jpg)
![Page 30: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/30.jpg)
Focus on UserCreate Personas for our customer segments• Who are our customers?• What are their needs?• What are their behaviors and expectations?• Where else do they shop online?
![Page 31: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/31.jpg)
Why Personas?
NO!
or
NO!OKNope!
Ends Debates.
![Page 32: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/32.jpg)
Speak the LanguageLearn the parlance, and enjoy it.
NO!HTMLor
NO!AJAX
NO!jQueryNO!CSS
NO!PHP
NO!Java
![Page 33: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/33.jpg)
During Design
![Page 34: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/34.jpg)
During Design• Sketch before wires
• Fail early
• Joint design sessions
• Annotate your wires
• Triangle of doom
![Page 35: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/35.jpg)
SketchCreate sketches before wireframes• Obtain IT buy-in at earliest stage possible• Useful tool to demo ideas to business
![Page 36: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/36.jpg)
![Page 37: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/37.jpg)
![Page 38: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/38.jpg)
![Page 39: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/39.jpg)
![Page 40: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/40.jpg)
Fail EarlyLove success, but also love to fail• Encourage risk-taking and bold thinking• Approve or kill ideas before it’s too late• Everyone has a stake
![Page 41: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/41.jpg)
![Page 42: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/42.jpg)
Joint Design SessionsUX + IT in Same Room• Best ideas come when everyone contributes• IT aware of the latest and greatest• All parties take ownership
or
NO!Love it!NO!Really?
or
NO!Or this?
NO!Wow!
![Page 43: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/43.jpg)
![Page 44: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/44.jpg)
Proprietary and ConfidentialInc. Wizard 38FINAL (v.18)bizfilings.com
Inc. Wizard
Home Starting Your Business Managing Your Business Why BizFilings? Learning Center Search
BizFilings Call 1-800-981-7183 or Click to Chat Account / Help / Contact Us Incorporate Now
INCORPORATION WIZARD
Home / Incorporation Wizard ShareThisPrint
Which business type might be right for you?
Answer questions across all six categories for best results.
Disclaimer: BizFilings is not a law firm and does not provide legal advice. If legal advice is required, please seek the services of an attorney. For more information read BizFilings’ full disclaimer.
START OVER
How many owners will your company have?1
One
Two to 100
Over 100
NEXT SECTION
Based on your answers so far
These May Be Right for You
S Corp details
C Corp details
LLC details
LP details
LLP details
Feeling Lost?Our tools and resources will help you get up to speed.
Compare incorporation options
Guide to Incorporation
1. Basics
We're here to help.1-800-981-7183 or Click to chat
Will any of the following be owners of your
company?
2
Corporations and/or limited liability companies
Non-US citizens/residents
Trusts
None of the above
1. Basics 2. Funding 3. Industry 4. Income 5. Taxes 6. Future Plans Results
Why is this important?The partnership business types must have 2 or more owners, and S corporations cannot have more than 100 owners. Additionally, the number of owners an LLC has dictates whether it is treated like a sole proprietorship or a partnership for tax purposes.
Why is this important?For certain business types, such as sole proprietorship and S corporation, owners must be individuals. With S corporations, owners must also be US citizens/residents.
Sole Proprietorship (?)
![Page 45: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/45.jpg)
![Page 46: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/46.jpg)
Annotated WiresAnnotate your wireframes• Avoid all doubt on features• IT has a roadmap for implementation• Document agreements
Capture all details• Think through the edge cases• Defensive design
![Page 47: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/47.jpg)
1024x
768
SUGOI Help | USA Sign In | My Account | My Cart (1 Item) | Checkout
Search
MEN WOMEN BIKE RUN TRI Custom Find a RetailerGo Beyond
SUGOI | WI R EFRAMES SETS 1 | VERSION 1 | MAY 27, 2011 18
You Might Also Like...
Shopping Cart
QTY. ITEM DESCRIPTION PRICE SUBTOTAL
Update1[product
shot]
El Toro JerseyStyle 57513U.268
Size: SColor: Chili Red
$80.00 $80.00
Update2[product
shot]
RPM ShortStyle 38184U
Size: SColor: Black/Rainbow Logo
$75.00 $150.00
Home > My Cart
My CartPROCEED TO CHECKOUTContinue Shopping
PROCEED TO CHECKOUTContinue Shopping
Return Policy | Privacy PolicyNeed Help?
1-800-000-0000 (mon.-fri., 9-6 PM EST)
z
Subtotal: $230.00TOTAL: $230.00
Security 100% GuaranteedWe Respect Your PrivacyNo Hassle Returns
Shop With Confidence
Verisign
Clothing Article Lorem
$55.99
[product image]
view item
Clothing Article Lorem
$55.99
[product image]
view item
Clothing Article Lorem
$55.99
[product image]
view item
Clothing Article Lorem
$55.99
[product image]
view item
Clothing Article Lorem
$55.99
[product image]
view item
Clothing Article Lorem
$55.99
[product image]
view item
Notes:
1. Updates quantity and price.2. Removes item from cart.3. Live chat opens layer. cart reference number is to be automatically generated by system.4. DeeplInks to various footer iterms: exchange/return policy, privacy policy. 5. Clicking opens a “quickview” layer.
1 2
6
3
4
![Page 48: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/48.jpg)
Page
1 S
hopp
ing
Cart
18
1
8
3228
43
920
2
24
30
33
19
14
10
23
5
6
7
11 12
13
15 16 17
27
31
29 343537
38394041
4544
46
42 43
47
XXX
![Page 49: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/49.jpg)
Page
0 H
omeP
age
13
15
1211
19
3
1
16 17
21 22 23 24
2726
1410
2 4 5
6 7 8
18
25
28 29 30 31 32
20
9
15
33
55
xxxxx
57
![Page 50: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/50.jpg)
Page
0 H
omeP
age
37
39
38
40
41 42 47
36
34
50
35
44
45
46
3643 48
49
![Page 51: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/51.jpg)
![Page 52: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/52.jpg)
Triangle of Doom
Budget
Scope Schedule
![Page 53: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/53.jpg)
Budget
Schedule
or
Scope
![Page 54: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/54.jpg)
Budget
ScheduleScope
or
![Page 55: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/55.jpg)
Triangle of DoomDemonstrate sensitivity• Longer to build than to design• Cut scope to ensure successful launch• Request phases of deployment
Budget
Scope Scheduleoror
![Page 56: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/56.jpg)
After Design
![Page 57: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/57.jpg)
After Design• Be available to answer questions• Request demos• Complete a designer’s sweep
• Make sure you stay involved• Repeatable process
![Page 58: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/58.jpg)
Inclusion Checklist Before Design
Business requirements Faceted Feature Analysis (FFA) Metrics, KPIs, and Analytics Focus on user Share personas with IT Speak the language: nerd it up!
During Design Sketch before wires Obtain IT approval on sketches Joint design sessions Take risks and fail early Annotate wireframes Cut scope, make it easier on IT!
After Design Be available for questions Request frequent demos Designer’s sweep: be tough on them! Stay involved Conduct postmortems Repeat the process
![Page 59: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/59.jpg)
Inclusion
oror
![Page 60: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/60.jpg)
What We’ve Learned...
Underpants
+
Inclusion
= $Profits
![Page 61: For Designers: How to Get Your IT Department to Support Your User Experience Initiatives](https://reader035.vdocuments.site/reader035/viewer/2022081602/549e664db37959be618b46d7/html5/thumbnails/61.jpg)
aiwork.com
aiwork.com
Thank You!Drop by the Ai booth #400 to discuss more.