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2020
FLUIDRA OVERVIEW
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HISTORY
July 2018Merger Fluidra-Zodiac
1896Zodiac Aeronautics founded
1969Astral ConstruccionesMetálicasfounded by the Planes, Serra, Corbera and Garrigós families
1974Polaris brand enters the market
1996Zodiacacquires Baracuda
2006Polaris andZodiac come together
2007Jandy and Zodiac come together
80s & 90sConsolidating in Spain and international expansion
1998Astral Groupis formed
2001Banco Sabadell acquires 20% of the share capital
2002-2006International growth continues
2008Zodiac acquires Cover-Pools
2013Zodiac focuses on Pool Business
2016Carlyle sells Zodiac to Rhône
2007Fluidrabecomes a listed company
2008 – 2013Fluidramakes the most of the crisis to reinvent itself
2016FundacióFluidra is founded
2019Company celebrates 50th anniversary
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KEY FIGURES
5,500Workforce
+45Countries With
Subsidiary
+140Sales Branches
34Production Centers
€ + 1,900 MCapitalisation
€ 1,368 MNet Sales
€ 244 M*Ebitda
* Pro-forma FY 2019
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Continuous Improvement
OUR PHILOSOPHY, MISSION, VISION & VALUES
People Plan
Process
We create the perfect pool and wellness
experience
“We want to be the BEST choice for our
customers”
–ELOI PLANES, Executive Chairman
Passion for Success
Honesty & Trust
Teamwork 1+1>2
Learn & Adapt
Excellence & Innovation
Customer Collaboration
Our Values
Philosophy Mission Vision Values
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OUR MISSION DEFINED BY STAKEHOLDERS
We Create The Perfect Pool & Wellness Experience
End UserWe create the perfect pool and wellness experience to enhance comfort, enjoyment and peace of mind.
EmployeeWe provide a great place to work where employees can realize their full potential and be recognized.
Planet / SocietyWe commit to use sustainable products and practices to protect future generations.
CustomerWe help grow their business by providing innovative quality products and services.
SupplierWe develop strong partnerships through innovation, quality, service level and cost.
ShareholderWe generate sustainable value within an ethical business and financial environment.
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VALUES-DRIVEN CULTURE
Passion for Success
We are committed, accountable and consistent
Honesty & TrustWe are honest, transparent
and accessible
Teamwork 1+1>2
We are humble and inclusive
Learn & AdaptWe are open minded, flexible and positive
Excellence & Innovation
We continuously improve and aim to be the best
Customer Collaboration
We add value for our users and customers
Our Values
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ATTRACTIVE INDUSTRY
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HIGHLY ATTRACTIVE MARKET WITH TWO GROWTH DRIVERS
Maintenance & Replacement Of
Components
Year 1
Construction Of Pool
Year 10 Year 20
Consumable Usage
Remodel
(Varies depending on use and construction type)
(2) Aftermarket(1) New Build
Life of Pool & Renewal Cycle
Sources: Internal estimates based on external sources (news, company annual reports & presentations, and reports & publications from trade groups)
• Worldwide installed pool base: 16 million pools (residential)
• Market #1: USA with 5.2m inground pools• Market #2: France with 1.3m inground pools• Market #3: Spain with 1.1m inground pools
• Total volume: 80% Residential / 20% Commercial
• Double engine market:• (2) recurrent business “aftermarket” fed by (1) new
construction• Stability: Recurrent Aftermarket accounts for 70% of
our business / New Build only 30%• Steady growth: New Builds increase Aftermarket
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HIGHLY ATTRACTIVE MARKET WITH TWO GROWTH DRIVERS
Sources: Internal estimates based on external sources (news, company annual reports & presentations, and reports & publications from trade groups)
• Fluidra leads in a €7.1b industry with 18% share and room to grow
• Growing and resilient market with strong fundamentals
• Long-term market growth CAGR: 5%
• Steadily increasing pool base (2% unit CAGR)
• New build growing but still well below pre-crisis level
Estimated Annual Market Growth Range
Annual Range of Growth
~1.5% –2.5%
~1.5% –2%
Average Ticket
Growth
Installed Pool Base
New Build Growth
~1% –1.5%
~4% – 6%
Long Term Average
==
~7%
~3%
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GLOBAL LEADER
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GLOBAL LEADERSHIP LEVERAGING A UNIQUE AND POWERFUL PLATFORM
Broadest geographic footprint with business model adapted to each market
Expansive product offering drives growth and expands addressable market
Globally recognized brands allow for market segmentation and channel optimization
Proven track record of best practices that deliver sales and operational excellence
Strong culture and team committed to sustainable industry leadership
Core competency in innovation defends market position and drives future growth
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Split of Turnover
A GLOBAL POWERHOUSE
Own Sales SubsidiaryProduction CenterHeadquarter in Sabadell (Barcelona, Spain)
No. Of Countries
% of Global Installed Pool Base
Top 3
16
53%
#1
30
40%
Total
46
93%
+
+
=
=
20% 31%
49%
Rest of the World
North America
Europe
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RESIDENTIAL POOL
1. Internet of Things (IoT)2. Pool Ladders and Showers3. Fire Features4. Cleaning Accessories5. Efficient Heaters6. Valves7. Filters8. Disinfection9. Energy Efficient Pumps10.Water Care11.Pool Cleaners12.White Goods13.Energy Efficient Pool Covers14.Efficient Lighting
75,000+ items from entry level manual cleaners to large filters; expansive product offering drives growth
1
5
4
3
2
6
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12
13
14
7
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COMMERCIAL POOL & WELLNESS
Fluidra Engineering Services, the best global player offering turn-key projects
Project Management
PreliminaryDesign CustomerCustomer
Prescription Manufacturing
ExecutiveProject Design
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GLOBALLY RECOGNIZED BRANDS ALLOW FOR CHANNEL OPTIMIZATION
6 out of the 10 most iconic industry brands
Pool Pro
Platform
Product Specific
Omni-Channel
Mass Market / Internet
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CORE COMPETENCY IN PRODUCT DEVELOPMENT DRIVES FUTURE GROWTH
Cleaners Pumps & Filters HeatingWater Care Adjacent Internet of Things
Excellence In InnovationProven history of innovation helps us outgrow the market
Robust product road map• Improving quality and user experience• Technology focused on increasing
energy efficiency and sustainability• Global range expansion• Industry leader in connected pools (IoT)
R&D capability with >200 engineers and >1,100 patents
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FOCUSED ON QUALITY
Continuous Improvement
• Field reports• Quality alerts• Statistical analysis• Technical bulletins
• Engineering qualifications• Incoming inspections• Process audits• Out-of-box audits
• Employee selection• Detailed training• Product certification• Extensive cross-training
Delivering the “perfect pool experience”
People Investment Process Capital
Investment
Quality is fundamental to Fluidra’s
success
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…TRANSLATES INTO ADVANTAGES FOR OUR CUSTOMERS
CollaborateListen to the user and customer, and act on
their needs
AdaptCreate a tailored local
market presence focused on our
customers’ success
DevelopContinually develop a comprehensive range of innovative products
and services
DeliverLead the industry on
quality through world-class manufacturing and on-time & full delivery
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BRIGHT FUTURE
2020
FOUR PILLARS OF OUR STRATEGY
Accelerate growth in North America
Leverage platform in Europe and
Southern Hemisphere
Increase penetration of commercial pools in
emerging markets
Improve margin via operational excellence
and integration synergies
CUSTOMER
1st
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FUTURE OUTLOOK
Sustained leadership to create a “perfect
experience” for allour stakeholders
Resilient & growing industry
Innovative qualityproducts ● Leading
internationalplatform ● Values-
driven culture ●Clear plan
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THANK YOU!Fluidra@Fluidra Fluidra Group