2. Smart Data over Big Data
2. Smart Data over Big Data
• You need two types of data analysis. – Empathy– Perspective Taking
Empathy – understanding someone’s emotional state or feelings
Perspective Taking – cognitive and analytics – it’s understanding someone’s interests
2. Smart Data over Big Data
• You need two types of data analysis. – Empathy– Perspective Taking
Empathy – understanding someone’s emotional state or feelings
Perspective Taking – cognitive and analytics – it’s understanding someone’s interests
2. Smart Data over Big Data
• You need two types of data analysis. – Empathy– Perspective Taking
Empathy – understanding someone’s emotional state or feelings
Perspective Taking – cognitive and analytics – it’s understanding someone’s interests
2. Smart Data over Big Data
• You need two types of data analysis. – Empathy– Perspective Taking
Empathy – understanding someone’s emotional state or feelings
Perspective Taking – cognitive and analytics – it’s understanding someone’s interests
2. Smart Data over Big Data
• You need two types of data analysis. – Empathy– Perspective Taking
Empathy – understanding someone’s emotional state or feelings
Perspective Taking – cognitive and analytics – it’s understanding someone’s interests
2. Smart Data over Big Data
• We must move from numbers keeping score to numbers that drive better actions.
• David Walmsley
4 Build Personalized Experiences
