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First luxury beauty brand to launch
a pack with plastic from new Infinity Recycling technology Supported by ISCC certification
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Zero waste pledge ambition by 2021
Focusing on :
- Maximizing Recycled material content
- All packs Designed for recyclability
- Re-useable packaging solution
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Some of our recent launches
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Feedstock
Raw material
conversion
Market application
& consumer
Plastic waste
Across the value chain, across different materials
All partners under ISCC+Including 3PM filling site form REN
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ISCC certification for this project
- Recognized certification globally ie credibility- Ensure material traceability end to end- Certification is the guaranty that the final pack sold to end consumeris well connected to initial plastic waste feedstock introduced in the loop
- Brings proof to customer and end consumer - Translate in a concrete way the engagement from all value chain partnersLinked to 1 same Certification system
What it does already?
What it could do more?
- Not yet a consumer facing recognized reference - Could support more the claims on pack with ISCC more associated to benefitI.e. from difficult : certified mass balanced recycled materials to ISCC certified recycled plastic- Separate communication to increase ISCC awareness form wider public- Key in regulatory recognition of Recycling route + claims simplification
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Questions ?