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First Information Technology
FIT Egypt
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In spite of the rapid growth of communication technologies and the relentless
competition of telecommunications operators to present additional options
that keep customers in service and attract more to their lists, FIT is one of the
pioneering companies in the kingdom of Saudi Arabia, Egypt, Sudan and
Morocco with offices over there that offer information technology since 2005.
FIT was the first in establishing digital content to be presented via mobile
communication networks as value-added technology. Nationally and
internationally, this process made unrivaled success in the field of value-
added technology that made our company at the top of Islamic digital content
world.
About us.
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In 2007, FIT was the pioneering company that offered downloadable direct
publishing content
FIT goes along towards the universality, keeping up with its position in an
accompaniment of latest technologies that invest a vast amount of digital
content. It built this large amount of data through strategic partnership with
major establishment in the field of knowledge and culture, in addition to the
intimate partnership with a group of media companies, network operators
and internet websites entirely in the kingdom and abroad all over the world.
About us.
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Our Vision
FIT is one of the top service providers in the world of
digital content and value-added services.
FIT provides high quality value-added services and
keeps up with the latest techniques and enriches digital
content library by establishing partnerships with leading
Arabic culture intellectuals, the missionary and religious
symbols in the Arab world, and through a team of
excellence in the manufacture and production of
content.
Our Mission
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FIT Content Strategy
Customized
Localized
Content Youth
Community
Portal
Live Contests
Women
Islamic Professionals
Financial &
Breaking
News
Operators 3G Premium Services?...
FIT strategy is to provide unique, attractive,
relevant, authentic and localized 3G
content with New
Go–to–market
approach
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Content Business Way Forward
Entertainment
devices are
taking over
Sponsored
content…. A
step towards
Mobile
Advertising
Subscription
Models…. Pay a
fixed monthly fee
and eat as much
as you can
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Harameen’s content.
What sets us apart
FIT owns on exclusive basis the Islamic content of Harameen worldwide.
FIT Egypt is ranked on Vodafone RBT platform the 1st by hits with 3 tracks
for the Sudeis, Maher El-Meakly & Al-Hozaify.
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Mobile Applications
Mobile Applications is Windows of
Mobile
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Mobile Applications
will be a pillar to Mobile Advertising…
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•Service Features:
•Al Haramein Anecdotes
•Al Haramein broadcasting
•Al Haramein Directory •Lessons from the Haramein
•Important Numbers •Speeches
•Prayers and Takbir •Ramadan
•Haj and Umrah •Recitations
•Ring back tones (RBT) •Outstanding Blessings
Al Haramein Mobile App
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More than just basic telephony
Drives broadband usage
Triggers entrepreneurship/employment generation
Ultimately, drives the growth of the economy
Benefits of Value Added Services
Generic Mobile Value Added Services Categories
Mobile VAS
Entertainment
Information
M-commerce
The benefits of value
added services cannot be
overestimated
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Alert Subscription Models
One click easy-to-use service
Secure and very personal connection
People love watching video on PC and they want to be
able to do the same on the go
After sending only one SMS, the subscriber will
receive a daily alert
The alert can be in any format; text SMS, MMS, Video
link, downloadable content, streaming content…etc
Automatic subscription renewal
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The advent of new technologies in the field of Telecommunications together
with the explosive growth of consumer demand for digital content has
sparked the innovation and creation of new exciting services that were not
possible in the past years.
MediaWave is the brainchild of this latest convergence that is happening
between the web, mobile telecommunications, digital content and media
channels.
MediaWave is a one of a kind IPR (Intellectual Property Rights) protected
application that allows consumers to directly request digital content in “real-
time” or via short codes from Radio, TV, Web or print Medias. The request
is done via SMS and/or IVR and the content delivered to either their mobile
or their personal email inbox. (Dual Delivery)
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Imagine this……you are listening to the radio or watching a music video
on TV…..you want the song…..you pick up your mobile, send a blank
SMS while the song is playing and the digital file is sent to your
personal email box or your mobile…..the same applies to a print based
digital catalogue, you browse through, you find a song or video you
like….SMS the short code and the file is sent to your personal email box
or your mobile…...its impulse based instant gratification.
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New viral voice communication platform
Embraces industry shifts toward:
Social networking
Group messaging
Community building
User generated content
Bringing social media to audio
Explosive traffic growth & revenue potential
Bubbly is like “Twitter with Voice”
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Bubbly - User Experience
Sender dials *1*,
records audio
to update
their ‘blog’
1
Receiver dials *5nnn* to
listen to status
& and ‘subscribe’
2
3 Subscribed users
receive SMS whenever
blog is updated
Dial *2* to listen
‘pull’
‘push’
Blog post notification appears
In blogger’s twitter & facebook page
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Bringing Many Categories of Celebs to their Fans
Focus on several categories:
Sports stars
Movie/ TV stars
Musicians
Regional celebs
Political leaders
Government agencies
Musicians
Movies Media / News
Regional Celebs
Movie Stars Sports Stars
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Mobile Advertising
Future Forecast
1. Total mobile ad spend grew from
$1.3bn in 2008 to more than
$7.6bn in 2013.
2. Mobile search revenues (including
data charges) reached $4.8bn by
2013.
Mobile Advertising concept is to take the advantage of the mobile medium to
direct advertisement to a subscriber wherever they are, in addition to creating
new sources for revenue from free services.
As mobile data revenues take-off, over and above P2P, Mobile Advertising will
find its space “piggy backing” on new formats as they become main stream
Mobile Ad Spend By Region 2008-2013
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Internet traffic by type, PC VS
Mobile
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Advertisement sponsored calls help Telcos reduce call costs. Whether
permanently or just for the duration of a particular promotion, customers
might appreciate the opportunity to use a dial-around service to cut the
costs of calling cellular networks, landlines, and international numbers.
In this scenario, advertising inserts before or during calls can be used to
generate revenue for the service provider, which is then passed on to the
customer in full or in part. The advertiser pays for each advertisement
played and gets exact statistics specifying which advert was played how
often to which type of customer profile.
Increase affordability of phone calls with advertisement
sponsoring
Advertising Sponsored Calls
(ASC Service)
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Advertising Sponsored Calls
(ASC Service)
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Needs
Offer favorable tariffs for price sensible target groups
Ad sponsored bundles and promotions
Flexible advertising inserts before and during the call
Tariff announcement for enhanced consumer protection
Solution
CreaLog Ad Sponsored Call Platform for advertising campaigns
Permanent, subscriber specific, or dial-around service
Toll-free or discounted calling
Management console to plan campaigns and insert advertising
Advertising Sponsored Calls
(ASC Service)
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Benefits
Easy configuration by provider and advertisers
Adds campaigns depending on date, time, and/or caller location
Multi-tenancy for MVNOs and resellers
Time and caller based scheduling
Advertising Sponsored Calls
(ASC Service)
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Micro Ads Service
(MAS Services)
FIT Egypt is introducing a new SMS advertising vehicle consisting of the
famous CMB (Call Me Back Message), ECN (End of Call Notification Flash
Message).
Call Me Back and End of Call Notification is a service that the operators
provides to its customers. The “call me back” text message appears on the
“receiver's” screen informing him/her to contact the sender, usually a close
friend or relative.
Operators usually provides its customers with 3 free CMB messages daily.
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Micro Ad Advantage
CMB messages are commonly used amongst various social classes.
Millions of messages are circulated on a daily basis.
CMB messages in particular are usually
sent between users with close relations &
thus are considered with high importance
compared to regular advertising messages
which are ignored as soon as received.
High
Importance
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Micro Ad Platform
MicroAd
Platform
(SMS Based)
ECN
CMB
MCA ….
….
Services (SMS) can be added dynamically
New service(s) can be added to the Micro Ad without the need to reengineer
the application
For any new service, Micro Ad can be configured to customize new service
Missed Call Alert
Call Me Back
End of Call Notification
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Where we are ?
Morroco KSA Sudan
Libya Egypt Jordan
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Clients
• Zain (KSA)
• STC (KSA)
• Mobily (KSA)
• Vodafone (Egypt)
• Etisalat (Egypt)
• Mobinil (Egypt)
• MTN (Sudan)
• Sudatel (Sudan)
• Umniah (Jordan)
• Zain (Jordan)
• Orange (Jordan)
Part of our clients
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Thank You