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Finding your
mustache
by jeph maystruck
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let’s start a business
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we don’t need to go to a bank for
financing
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we don’t need an expensive credit card terminal
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you don’t need to
hire people
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you don’t need a building or pay for an entire
office
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now lets
celebrate!
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we don’t need a taxi
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we don’t need to
stay at a hotel
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we don’t have to go to a
restaurant
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our world has
changed
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“research by Goleman and The Hay Group found that within
organizations, the most effective leaders were funny. these leaders had their employees laughing three times more often than their counterparts.”
-dan pink,a whole new mind
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what happened?
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we’re getting
smarter
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the flynn effect
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do you believe everything see on
tv?
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what is the most powerful form of
marketing?
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word of mouth is still the most powerful form of
marketing.
it’s just easier now.
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In 2003 – 30 people in Australia
In 2011 – Canada was the largest contributing nation
In 2012 – 1.1 million mustaches & $146 million
raised
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people only go on the internet for two reasons, to
either
solve a problem or to be
entertained. nothing else.
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strategylab.ca@jephmaystru
ckjephmaystruck@gmail.
com