Online Reputation ManagementFor Your Small Business
Introduction
• ORM > keeping track of what people say about you online and promoting the positive while eliminating the negative
• Prevalent today > every business has an online • Prevalent today > every business has an online identity
• Building a positive image can be easier online than offline
Online Reputation Management Challenges
• Bad press > squatted usernames and domains, disgruntled employees, scandals, etc.
• Thinking that no online reputation management is neededis needed
• Not knowing something can be done about it
The Steps
• Assess your online reputation
– Know where your reputation currently stands
– Not finding anything is also a problem
– Do more than just search for your name
• Secure your name
– Someone could take it and use it to make your company look bad
The Steps
• Protect your name
– But be open enough so that people follow/like you
• Join the conversation
– Respond to all reviews, always say thank you– Respond to all reviews, always say thank you
• Be proactive about customer feedback
The Steps
• Establish yourself as an authority
– Increase your credibility and gain respect
• Make yourself and your company accessible
– Respond to customers in a timely manner– Respond to customers in a timely manner
• Set up an online customer service center
– Handle complaints and suggestions
The Steps
• Gather and publish customer testimonials
– Post on your website, blog, social networks
• Know how to use SEO
– ORM keywords are different, change them regularly– ORM keywords are different, change them regularly
• Fight back with links
– Use domains, subdomains, news and industry sites, etc. Get your SERP rank up
The Steps
• Track your online reputation
• Make use of popular tracking tools
– Feed readers
– Google Alerts– Google Alerts
– Yahoo Alerts
– Twitter search
• Make ORM an ongoing effort
Tips for ORM Success
• Incorporate your company’s name as a keyword on your website
• Use anchor text
• Contact all creators of all negative content directly
Tips for ORM Success
• Update, update, update
• Promote positive reviews
• Create a Wikipedia page for your business
Tips for ORM Success
• Buy web pages
– Place your keywords and links
• Guest blog
– Reciprocating links will work in your favor– Reciprocating links will work in your favor
What to Avoid in ORM
Common sense will prevail when using ORM practices
•Do not lash out at unhappy customers
– Remain available and accessible
•Do not threaten legal action against any author
– Don’t look like the “big, bad bully”
What to Avoid in ORM
• Avoid “black hat SEO techniques”
• Avoid companies promising overnight results
• Stay far away from website cloaking• Stay far away from website cloaking
–You will get banned from search engines
What to Avoid in ORM
• Don’t forget your audience
– Make content interesting, information, helpful
• Feeling overwhelmed?
– You may hire a marketing consultant– You may hire a marketing consultant
Third Party ORM
• Ask a few important questions
– How do you monitor brand mentions?
– Will you report on your tracking results?– Will you report on your tracking results?
– How often will I receive a report?
Third Party ORM
• Ask a few important questions
– What is your approach to responding to positive and negative reviews?
– How do you respond in comments to reviews?
– What is your process when handling reviews and comments?
Third Party ORM
• Ask a few important questions
– Do you simply monitor existing reviews and comments, or will you help us build new ones as well?
– What services do you provide as part of an ORM campaign?
– What information will you need from us before we get started?
Conclusion
• Managing your online reputation is important
• If you don’t manage what people say about you, someone else will
• Consider hiring a good marketing consultant
Contact Us Today!
• Free Report http://findmorecustomers.org/report
• Visit http://findmorecustomers.org
• Learn More http://findmorecustomers.org/blog
• Call 888-575-7282
