Middle Aged
Fitness Walking
WizardNishant Jacob,
Stewart Macgregor-Dennis
Content
Demo
Unique Features
Moving Forward
10 Steps for Successful Wizards
Indirect Questions
Dynamically Updating Badge
Visual Summary Reward
Facebook Connect
Motivation Peak
Personalized Questions
Intelligent Triggers
10 Steps for Successful Wizards
1. Have a Clear Link
2. Start with a Concrete Value
Proposition
3. Shape Question Difficulty
4. Build Motivation
5. End with a Clear Call to
Action
6. Place FB connect at motivation
peak
7. Create negative reinforcement
when exiting
8. Create personalization to
increase sharing
9. Encourage people to share
benefits
10. Use FB data to create more
relevant questions
Use our code!
bit.ly/formtools
Example app
Fb connect
Fb sharing
Twitter sharing
Visually shaping
form
Steps to good
form design
Thank You!
Nishant Jacob
[email protected]
@nishantjacob
Stewart Macgregor-Dennis
[email protected]
@macgregordennis