Download - Final Presentation ME
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Final
Presentation
Presented by:
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Managerial Economics
Presented to:Sir Dawood Mamoon
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Preface
The project of Managerial Economics is about the overall
analysis of home appliance industry in depth.
We smartly study Professional level approaches and techniques
to analyze the firms market and profitability analysis which
are required to understand the industry standards.
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Mission/Vision of PEL
To excel in providing Engineering good and services
Through continuous improvement {VISION}
To provide quality products & services to the complete
satisfaction of our customers and maximize returns for all
stakeholders through optimal use of resources. (Mission)
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Introduction of PEL
Pak Elektron Limited (PEL) is the pioneer manufacturer
of electrical goods in Pakistan. It was established in 1956 in
technical collaboration with AEG ofGermany.
In October 1978, the company was bought by the Saigol
Group of Companies.
http://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/AEGhttp://en.wikipedia.org/wiki/Germanyhttp://en.wikipedia.org/wiki/Saigol_Grouphttp://en.wikipedia.org/wiki/Saigol_Grouphttp://en.wikipedia.org/wiki/Saigol_Grouphttp://en.wikipedia.org/wiki/Saigol_Grouphttp://en.wikipedia.org/wiki/Saigol_Grouphttp://en.wikipedia.org/wiki/Germanyhttp://en.wikipedia.org/wiki/AEGhttp://en.wikipedia.org/wiki/Pakistan -
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The company comprises in two divisions
Appliances Division.
Power Division.
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Appliances Division
Air conditioners.
Refrigerator.Deep freezers.
Microwave oven.
Washing machine.
Generators.
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Power Division
Transformers
Switchgears
Kiosks
Compact stations
Shunt capacitor banks
Energy meters
Generators
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Strengths
of PEL
Brand Name
Strong Dealer Network
Quality Products
Best Sales Services
Market leader in WRAC
Number 2 in Refrigerators in Pakistan Strong Management Team
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Weaknesses
of PEL
Financial Problems
Lack of advertisement
System variations
Lack of Product range
Less Utilization of capacity
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Pricing of PEL
Price is a strong element in the marketing mix. It has a direct
impact on the customer, business.
1 Raw Material
2- Labor Charges
3- Factory Overheads
4- Advertisement Cost 5- Governmental Duty
6- Excise Duty
7- Company's Profit Margin
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Financial Analysis
Results for the 3rd quarter ended September 30, 2011. Sales
for the period ended amounted to Rs. 11.446 billion as
compared to Rs. 16.719 billion in the corresponding periodlast year.
This reduction in sales is the main reason for the loss
suffered during 9 months which is at Rs. 663 Million. Ratiosof this quarter
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3rd Qarter of 2011 Ratios
Current Ratio 1.029
Debt Ratio 0.23
|Interest Coverage Ratio -1.77
Gross Profit Margin 12.77%
Net Profit Margin -5.79%
Earning Per Share (EPS) -5.85
1st
Qarter of 2012 Ratios
Current Ratio 0.91
Debt Ratio 0.18
|Interest Coverage Ratio -0.27
Gross Profit Margin 14%
Net Profit Margin -5.16%
Earning Per Share (EPS) -1.98 per Share
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