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Presentation onPorters 5-Forces Model
Presented By:Ashwani Kr. YadavUsha DubeyShruti Bisht
Manpreet SinghRaman Kr. Pathak A Case Study
http://www.nokia.co.in/ -
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Started its operations in 1995 in India
Brand leader in mobile device market in India
Largest distribution network with 1,30,000 retail outlets inIndia
Diverse product portfolio to cater to different consumersegments
Ranked Asias Most Trusted Brand, 2008
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1995 - First mobile phone call made in India ona Nokia phone on a Nokia network
1998 - Saare Jahaan Se Acchha, first Indianringtone in a Nokia 5110
2002 - First Camera phone (Nokia 7650)
2003 - First Made for India phone, Nokia 1100
2004 - First Wi-fi Phone- Nokia Communicator(N9500)
2006 - Nokia manufacturing plant in Chennai
Some firsts for in India
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Threat of New EntrantsAs the telecommunication industry is increasing with that not only
opportunities increasing but also threats are equally increasing with thegrowth of the telecom industry.
Asian OEMs who are entering the market very aggressively (TCL, nGo Bird)
On 20th September 2010 Bharti (Airtel) announced that shortly company will
enter into handsets business under the brand BEETEL. (Telephone
Manufacturer) The price range of mobiles will be Rs. 1700/- to Rs. 7000/- and
all handset will carry dual SIM Card facility.Source : www.uniwire.in
VIDEOCON
TRIPLE SIM CARD PHONE
In early 2011 Microsoft will launch its Windows 7 phone in India.Source : Business Standard, 28th Oct 2010
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Industry - Competitive Rivalry
and many more
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Cont 22nd Oct 2010 Micromax Launched MODU T, worldslightest touch phone with special fy devices in the price of Rs. 12000/-
only.
Micromax is now the third-largest GSM mobile phone vendor in India, afterNokia and Samsung, with a market share of 6%, according to research firmIDC . The Rs 1,600-crore brand, which sells around 1 million mobiles everymonth, has a presence in more than 500 districts through 70,000 retailoutlets.
The company has also filed a draft red herring prospectus (DRHP) withsecurities and exchange board of India for an initial public offering (IPO)
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Threats of Substitute Products
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Bargaining Power of Suppliers
Environment Friendly
Environmentally Sound Packaging
The Nokia 6650 Phone: Designed for Recyclability Components can easily be recycled
At least 2/3 part of raw material / packaging should be recyclable
In-Depth Assessment
Regular checks Questioners
Meetings
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Unlimited Choices
Technological Changes
Price
Functionality
Bargaining Power of Buyers
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How NOKIA has tried
to come out fromthese threats ?
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Since 1990 NOKIA has invested $40 Billion in R & D
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Owns 11000 Patented innovations and itsglobal patent portfolio includes 42000 patents
& it files 1000 new patents applicationsannually
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Differention is the Key to Success
Smart Phone Series
N-8 having Operating System Symbian 3 Is also ready to perform on 4G Network
Meego Series with Intel processor to compete withMicrosoft windows 7 Phone & Apple.
OVI Services
More than 50000 applications are available
Source: Business Standard The Strategist, 25th Oct 2010
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Global Brand Protection
Deployment of a dedicated global team focused on brand protection
Education programs for distributors, retailers, and partners regarding theprevention and overall awareness to support sales
Guidance for Consumers Purchase from a "known reputable dealer" and keep the receipt in case
the product malfunctions. It can then be returned to the dealer if itssuspected to be counterfeit
If a product is purchased from a location other than an authorized dealerthen exercise extreme caution when the price is substantially less thanbeing stated by a Nokia authorized distributor. Be aware that thewarranty is not valid if the product turns out to be counterfeit
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