Download - Final New Project for Visits in R-City Mall
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Sales optimization management in R-city mall
Use of statistics in solvingreal business issues
Group members : Sneh Karamchandani(25)
Ashwini kumar (28) Nirriti s.s. (35)
Pratik Shah (47) Mukull Ovalkar (59) Abhishek Yadav (60)
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Observation
Welcome to R City! The city with a fresh experience for the true shopper With a blend of the best in shopping, entertainment and food
Approximately around 5000 people visit the mall every day
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OBJECTIVE OF THE RESEARCHPerform a continuous probability analysis to
determine the customers’ visits and
their choice of buying ,during the time zone of 2pm-5pm and 7pm-9pm and use the analysis for the sales
optimization.
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DETERMINATION OF SAMPLE SIZE
Sample 1Time zone- 2pm-5pmNo.of observations – 100 Sample 2 Time zone- 7pm-9pm No. of observations- 200
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DESCRIPTION & CALCULATIONS
DATA –The following information provides the number of footfalls during the two time zones. The data is categorized into 3 different zones of the R-city mall.
Determine the probability that people entering the mall between
1)2-5pm 2)7-9 pm come only for entertainment purpose?TYPETIME ZONE
GROCERYSHOPPING (G)
ENTERTAINMENTSHOPPING (E)
APPAREL SHOPPING (A)
ROW TOTAL
TIME 2-5pm (T1)
70 20 10 100
TIME 7-9pm (T2)
30 110 60 200
COLUMN TOTAL
100 130 70 300
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CALCULATIONS
P(T1) = 100/300 = 0.33 P(T2) = 200/300 = 0.67
CONDITIONAL PROBABILITY TABLE
JOINT PROBABILITY TABLE
G/T E/T A/T
T1 0.7 0.2 0.1
T2 0.15 0.55 0.3
p(G/T)*p(T) P(E/T)*p(T) p(A/T)*p(T)
T1 0.231 0.066 0.033
T2 0.1005 0.3685 0.201
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TREE DIAGRAM
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CALCULATIONSBAYES’S LAW = Condition1 -Time zone (T1)2-5pm P(E/T1) P(T1) P(T1/E) = P(E/T1)P(T1) + P(E/T2)P(T2) 0.2* 0.33 0.2*0.33 + 0.55*0.67P(T1/E)= 0.1519 =15.19% BAYES’S LAW = Condition2 -Time zone (T2) 7-9pm P(T2/E) = P(E/T2) P(T2) P(E/T1)P(T1) + P(E/T2)P(T2) 0.55* 0.67 0.2*0.33 + 0.55*0.67P(T1/E)= 0.848 = 84.8%
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CONCLUSION-
The probability that people entering the mall between 2-5pm , come only for entertainment purpose is 15.19%
The probability that people entering the mall between 7-9pm , come only for entertainment purpose is 84.8%
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INFERENCE
As people entering mall between 2-5 pm are concentrating more on grocery than any other entertainment purpose. So the mall management should concentrate to promote these products in afternoon
while people entering mall between 5-7 pm mainly come for the entertainment purpose so the management should concentrate entertainment products and food items etc.in the evening
This will ultimately optimize the net sales of the mall
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WEAKNESSES IN SAMPLES
Not everyone in the mall come for the shopping or entertainment purpose
The observations conducted are not exact representation of the population
During the festival seasons the variation in the number of customers is very high
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Thank You