Download - Final Cup Media
-
7/30/2019 Final Cup Media
1/26
CUP MEDIA(ADVERTISING SOLUTIONS)Presented By:
Hina Amir, Iqra Anwar & Mubashir Aftab
-
7/30/2019 Final Cup Media
2/26
BUSINESS IDEA
Using cheaper tools & medium for advertising
while capturing larger masses/population.
-
7/30/2019 Final Cup Media
3/26
BUSINESS PLAN GENERATION
Mission/ Vision Statement:
To provide Advertising solutions withevolutionary creativity
-
7/30/2019 Final Cup Media
4/26
AUDIENCE ANALYSIS (TARGET MARKET)
Small & Upcoming Businesses: Bombay Stores,
Amis, Aghas, Mottas, General Boot House, Ego,
Confetti, Food On wheels, Yellow, Stone Age,
Outfitters
Large Business: Unilever products, E.B.H,
Engro, Kraft Foods, Airline Industry
-
7/30/2019 Final Cup Media
5/26
PRODUCT REVIEW
-
7/30/2019 Final Cup Media
6/26
PRODUCT LEVELS: CUSTOMER VALUE
HIERARCHYCore Benefit:
Advertising Solutions
Basic Product: Advertisingthrough disposable items,Lcd,s
Expected Product: Low Cost/High Value
Augmented Product: ModernAdvertising Format
Potential Product: EcoFriendly/Go Greenproducts for eg: Innovatingenvironment friendlysolutions
-
7/30/2019 Final Cup Media
7/26
Microeconomic/Macroeconomic
Analysis:
Strength:
Commitment to Business
Innovation
Weakness:
Inexperienced
Limited Resources
-
7/30/2019 Final Cup Media
8/26
Opportunities:Inexpensive medium to market the ideas
Penetrate into larger market
Threats:Ineffectiveness in retention of product ideas
Easy to Copy
-
7/30/2019 Final Cup Media
9/26
MARKET ANALYSIS
Analyzing Competitors:
Other advertising firms ( using other cheaper
ways to advertise their products)
Firms providing advertisements throughconventional ways
SMS Marketing/ Email Marketing/ Social
Networking
-
7/30/2019 Final Cup Media
10/26
P.E.C.H.S
M.A.C.H.S
Sindhi
Muslim
Saddar
I.I Chundrigar Rd
Bunder Road
N. Nazimabad
F.B Area
D.H.A
Clifton
Karachi
Foods
Biryani InnK.B.C
Jans Broast
Student
Biryani
A-One
Red Apple
Hot & Spicy
One P 2 P
Baloch Ice cream
Riaz Kabab
HouseBundu Khan
Wimpy
Kaybees
Noorani
Lasania
Usmania
Bundoo KhanMeerath
Distribution Channel
-
7/30/2019 Final Cup Media
11/26
PROMOTION
Guerrilla marketing
Personal mails
Print ads in magazines Home express
Gulf economist
Synergy
Financial times
-
7/30/2019 Final Cup Media
12/26
RESOURCE POOL
Human Resource:
Internal:
Owners will work full time
1 Full time Employee with bike
1 Full time Media Developer
External:
Out sourcing to printing and disposable items
manufactures firms
-
7/30/2019 Final Cup Media
13/26
Physical Space: Apartment at Bukhari CommercialArea
Capital: Equal contribution by partners
Technology: Internet, Cell Phones, Software for Data
Management, Soft ware for Creating Advertisements
for eg: (Adobe Photoshop, Printshop, Sony Vegas,Mattel Creative Suite)
-
7/30/2019 Final Cup Media
14/26
LEGAL REQUIREMENTS
Internal:Sole Proprietorship Contract
Acquiring NTN(National Tax Number) FBR
Registration by Chamber of Commerce & Industry
External:
Labor lawsSales tax rates : approximately 15% of total sales
Vendor Contracts: Distributors, Manufactures ,Printing
Services and Media Developers.
-
7/30/2019 Final Cup Media
15/26
ORGANIZATIONAL CHART
Mubashir
(CEO/ Creative Head)
Iqra
(Marketing Executive)
Hina
(CRO)
-
7/30/2019 Final Cup Media
16/26
PRODUCT BRAND CREATION
Disposable ProductAds:
-
7/30/2019 Final Cup Media
17/26
-
7/30/2019 Final Cup Media
18/26
LCD ADVERTISEMENTS
-
7/30/2019 Final Cup Media
19/26
INITIAL PRODUCT OFFERING
Offer 1Size
Price/unit
Rs.Total
Qty Units
Selling
Price
Rs.
Paper Cup 6oz 6 2000 12000
Plastic Spoons standard 5 2000 10000
Paper Plates 7inch 6 2000 12000
Napkins 5.5 5 4000 20000
10000 54000
-
7/30/2019 Final Cup Media
20/26
Offer 2Size
Price/unit
Rs. Qty Units
Selling
Price
Rs.
Paper Cup 6oz 5 4000 20000
Plastic Spoons standard 4 4000 16000
Paper Plates 7inch 5 4000 20000
Napkins 5.5 4 8000 32000
20000 88000
-
7/30/2019 Final Cup Media
21/26
Car LCDAdvertisements10 Cars @ Rs. 25000/month 25000
Hotels LCD Advertisements4 LCDs @ 25000/month 25000
* Price is Inclusive of Media DevelopmentCharges.
-
7/30/2019 Final Cup Media
22/26
PRODUCT TESTING
Cup, Plates and DVD
Greenwich University and Red Apple
1500 cups and plates will be provided
4 Lcds will be placed in Cafeterias/ Metro Cabs
Feedback will collected from both places via
questionnaires
-
7/30/2019 Final Cup Media
23/26
SOFT LAUNCHAND FEEDBACK
To be done on March 1, 2010
Clifton and Defence region
Questionnaire to be distributed after 20 days forfeedback
-
7/30/2019 Final Cup Media
24/26
PRODUCT TWEAKING
After feedback, changes in Size, Color, Texture,
Materials of cups
Lcds media management improvement to becarried out
-
7/30/2019 Final Cup Media
25/26
FINAL LAUNCH
To be done on March 30, 2010
Will be carried out in all the 4 regions
-
7/30/2019 Final Cup Media
26/26
THANK YOU