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BUSINESS PLAN
PROJECT REPORT ON
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NARESH PAWAR
SAGAR SAMBARE
ATISH JITEKAR
JIWAN CHASKAR
SARVESH ARYA
PALLAVI DEKHANEVAISHALI PAWAR
TEAM MEMBERS
GROPU NO-06.
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Shop No-102/103
1stFloor Neel Residency.
Sec-15.New Panvel
410206
Owner/Manager
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Our mission is to will provide a friendly, comfortable atmospherewhere the customers can receive quality food, drinks, and service at
a reasonable price.
our caf will offer a variety of choices to the customers.Cappuccinos, lattes, espressos, smoothies, regular coffee, soft
drinks, and tea of all sorts will be available.
The caf will also serve deli-style breakfast sandwiches with thefreshest ingredients, muffins, croissants, cinnamon rolls, coffee cake,
and other tasty treats.Coffee Spot Caf will be open from 8:00 A.M. to 9 P.M. Sunday-
Saturday.
EXECUTIVE SUMMARY
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Short-term goal: Use the quality of our service and advertising tosoon become well-known throughout Panvel.
Long-term goal: Expand the business to other locations and includecatering.
Strategy: Work hard to have the best-tasting coffee, treats, andservice in town and surrounding areas.
GOALS AND STRATEGIES
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Strengths: Demand, Location, Reasonable prices, Wide variety ofcoffee and drinks
Weaknesses: Start-up cost, New business, No reputation
Opportunities: Lifestyle changes, Near station and colleges
Threats: Other local restaurants(competition), Economic recession
SWOT ANALYSIS
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The location of my business will be Shop No-102/103,Neel Residency,Sec-1,NewPanvel.410206, They have recently built a small room towards the front of the buildingwhere my coffee shop will be.
I will not have to pay rent for one shop cause our partner owned one of this shop and
this will eliminate around Rs.2,00,000 that we had planned on rent a shop with.
LOCATION
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LEGAL STRUCTURE
This caf business will be run in partnership
C0-owners will be
Naresh, Jeevan, Pallavi, Atish & Vaishali.
Investing total amount of rs.5,00,000/-.
i.e. Rs-1,00,000 will be contributed by each partner.
Debts and liabilities
Pay personal income taxes on the profits.
Covering business
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ACCOUNTING AND LEGAL
For daily accounting, proper updated system will be usedto detect errors, if any.
Sagar Sambare will work as a tax accountant, and willbe responsible for periodic financial statement analysis.
Sarvesh Arya will be retained in firm as an attorney. i.e.advocate or legal representative.
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Target Market: My target market will be to anyone who enjoys coffee, but Iwill mainly target people age 18 and older, both male and female, and whoare of the working class. The total population of Panvel is 1,80.464 and thenumber of males and females are about the same. There are approximately
40,000 residents over the age of 18.
Competition: My major competitors would be Ciciliyano which is located onMiddle Of New Panvel. One of the strengths of Ciciliyano would be that theyserve coffee along with pizza & burger. They have also been in New Panvelsince 2007 and they are well-known. People may also be brand loyal to their
coffee.Market Trends: Coffee is the drink of choice for many people across theworld. Every morning millions of people rely on their morning fix to get goingfor the day.
MARKET ANALYSIS
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We will do as much as we can to get my business nameknown throughout New Panel. We plan to make flyers to
put on cars that have my business name, logo, andaddress on them. It will also list the day of opening and
will state that if you bring the flyer in through the firstweek of opening you can get 20% off any drink of any
size. I will also have two coupons in the local newspaper
for Rs.50/- off any purchase. we will have reasonableprices, but they will not be too high or too low.
MARKETING STRATEGY
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We will not be applying for financing. We plan on usingour graduation money and some of the money we havesaved in the bank. We have about Rs.25,000 in mysavings account. If something goes wrong, We haveback-up money and more than enough for our start-upcosts. we do not have to pay rent because our partnerAtish is the Owner of One Shop and is letting me use the
room, cash register, telephone, and supplies for no cost.We hope that after a few years of being open that wehave enough money to buy our anther shop.
SUMMARY OF FINANCIAL
NEEDS
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PRODUCTS
Espresso Drinks
Americano
Breve
Cappuccino
Latte
Mocha
Macchiato
Coffees
Daily Brew-Reg./Decaf.
Organic French Roast
World Tour Blend
Other Drinks
Hot Chocolate
Hot Tea
Chai Tea Latte
Kids Hot Cocoa
Fountain Drinks
Juice
White and ChocolateMilk
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PRODUCTS CONTINUED
Bakery
Croissants
Bagels
Assorted Brownies and cookies
Pie and Cakes by the slice
Muffins
Cinnamon Rolls
Breakfast Sandwiches
Scones
Smoothies
Fruit
Blended Ice Coffee Drinks
Iced Drinks
Coffee
Jumpin Java
Iced Tea
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THANK
YOU