Download - Fido Dido Presentation
Americas. Europe. Asia Brand Overview
Since 1985
Fido Dido is the 1985 icon born in a bar on a bevnap in NYC and scooped up by contemporary downtown fashion maven Patricia Fields.
Within its first year, Fido was adorning the windows of Macy's on 34th St, selling out at Urban OuOiPers, Nordstrom, Marshall Fields. Fido even had his own shop in Harrods of London in the UK.
Global Appeal
Fido Dido x 7up
As a pop icon, perennial brand and someWme 7UP spokes-‐character Fido is recognized in more than 140 countries around the world and has sold more than a Billion
dollars worth of retail merchandise.
OVER A BILLION DOLLARS RETAIL SALES OF LICENSED PRODUCTS
KEY CATEGORIES INCLUDE APPAREL, FOOTWEAR, BAGS & LUGGAGE, STATIONERY, HOME DÉCOR AND ACCESSORIES
RECOGNIZED AS A SUCCESSFUL CHARACTER BRAND ACROSS THE AMERICAS, EUROPE AND ASIA.
Fido acWve wear and jeans lines licensed in Brazil today account for more than $15 million in annual retail sales,
and growing.
Socks
Luggage, bag, accessory and apparel licenses in Asia generate more than $20 Million each year.
Fido Store in China
Eyewear
A new brand collaboraWon launching for Fall/Winter 2013, worldwide.
KruZin is an emerging footwear brand original from Taipei – Taiwan, with distribuWon channels in Asia, South of Asia, Japan and expanding to Canada, Dubai, South America, the Caribbean and the USA.
For more informaWon on KruZin Footwear please go to: www.kruzinglobal.com
As the Fido Credo which appears on all things Fido states:
"Fido comes from the past and Fido is the future."
So whether you're trying to relive the days, nights and wee hours of Mud Club, or set foot in a brighter tomorrow,
we've got the goods for you.