Download - Fedex
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Presented By:
Shubhangi KhareShilipi Bhandari(2012294)Saurabh Seth(2012279)Sunny SehgalTanvi ParmarVineet Nagar(2012369)Vishal Moonka(2012373)
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About the industry In the next five years, the industry is expected to
strengthen as demand for high-end, time-sensitive goods will rise on the back of increased consumer spending.
Global Courier and Delivery Services industry profit margins are recovering from a low level in 2008, when fuel prices reached record highs and the global economic downturn constrained demand
Companies must achieve economies of scale to become global players on similar levels to United Parcel Service, FedEx, DHL and TNT Express N.V
The industry has a moderate level of market share concentration; concentration has increased over the past five years through mergers and acquisitions.
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About FedEx FedEx Corporation is an American global courier delivery services company
headquartered in Memphis, Tennessee. The name "FedEx" is a syllabic abbreviation of the name of the company's
original air division, Federal Express, which was used from 1973 until 2000. FedEx Express invented express distribution and is the industry’s global
leader, providing rapid, reliable, time-definite delivery to more than 220 countries and territories, connecting markets that comprise more than 90 percent of the world’s gross domestic product within one to three business days.
Unmatched air route authorities and transportation infrastructure, combined with leading-edge information technologies, make FedEx Express the world’s largest express transportation company, providing fast and reliable services for more than 3.6 million shipments each business day.
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Corporate CultureBelief that success hinges on the first “P” of
the People-Service-Profit philosophy; if employees are taken care of, they will reciprocate with the impeccable service the customer demands.
Good reputation as an employer; made Fortune’s list of Best Companies to Work for, a list dominated by smaller companies.
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STRENGHTS• High brand awareness• Improved information & wireless
technology• Green Marketing• Established Distribution System• Customer-supplier relationship-
scorecard system• People-Service-Profit philosophy• Portfolio of offerings
WEAKNESS• High implementation, maintenance
and failure cost • Bargaining power of supplier• Complexity of offering confuse
customers• Similar price structure as that of
competitors• Less advertisement• Seasonality of demand
OPPORTUNITIES• Growing economies• Improvements in aircrafts• Growing e-commerce• Business customer seek for single
solution that can meet all needs
THREATS• Unpredictable energy prices• The rising costs in transportation
security and insurance• Weather Uncertainty• Failure in IT systems can damage image• Variety of choice & easy price
comparison• Concern over hacking and protection of
customer information• Many competitors are government
owned, controlled carriers• Fax machines, electronic
communication preferred for data transfer
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Market Segmentation(on basis of its various products)
•FedEx has divided itself into different business units to better serve customer needs. •Goal: To operate independently of each other yet to compete collectively.• Point of differentiation
FedEx Trade Networks
FedEx Custom Critical
FedEx Office
FedEx Freight
FedEx Express
FedEx Ground
FedEx SupplyChain
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FedEx reacts to global economic trade slowdown
FedEx announced that it will increase Express rates by an average of 5.9% effective in January, with details on Ground rate increases forthcoming next month.
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International Direct dist. A new international supply chain service from FedEx Corp.
called FedEx International Direct Distribution, seeks to replace multiple distribution channels with a single, fast-moving and flexible end-to-end solution to increase speed to market and reduces costs for a variety of shippers.
FedEx said the Direct Distribution process consolidates multiple packages or freight into one shipment, so shippers reduce costs, bypass distribution centres and streamline clearance through customs before distributing individual shipments directly to their final destination.
It offers customers greater flexibility and control by allowing them to choose modes of transportation – air, surface or ocean – to meet their transit time needs.
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Multi-channel campaigns (TV Ads, Search and display ads, social media, online video, direct mail and e-mails)
Sponsorship marketing Interactive-marketing Event MarketingMedia AdvertisingInternet Marketing
Brand-Building & Promotional Strategies
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Event Marketing: Sponsorship Events•FedEx / NFL Open House Series
•In 7 priority markets, Team FedEx took over NFL stadiums on non-game days and transformed them into FedEx business building and promotional environments exclusively for FedEx customers
•NASCAR Race•Tennis/Rugby Tournments
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Webinars : Educational Seminars
FedEx Freight ‘Accelerate Your Business Success’ Webinar
FedEx Freight Automate Your Shipping Webinar
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Key Account ManagementIt has transformed the traditional sales approach with key account
management by Changing sales environment Decline of the middle Price/Quality pressures Customer expectations
It has used KAM to manage complex sales situations by
Managing the long selling cycle, complex, high relationship sale-case study Technology and communication in account management Measuring customer-lifetime value Partnering with key accounts Increasing key account program effectiveness Account selection and classification Resource allocation by type of account Auditing the key account program—audit checklist
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Understanding Customer needs"Purple Promise“zero-tolerance policy Creates easy and convenient ways to
track their packages.Email the store directly and can
contact live team members.Usb readers“design and print center “
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FEDEX: RELATIONSHIP MARKETINGAchieving permanent good transactions
with customersOffering customized servicesMarketing effectivenessCRM Strategy :3D GlobeAdvertising in many different languages
to more than twenty countriesHiring local managers that understand
the culture of local areas