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Faye Hawkins Managing Director, First Base www.hitfirstbase.com/hubspot
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Content creation and distribution Lifecycle marketing Personalisation Multi-channel Integration Content creation
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hitfirstbase.com/hubspot!
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DASHBOARD
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CONTACTS
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AUTOMATION IN HUBSPOT !
• Rules based logic – ‘IF, AND, THEN’ • Triggered by behaviour • Drop-down menus, no coding required! !
EXAMPLE WORKFLOWS !
• Follow-up ‘Welcome’ email when a contact completes a form
• Reminder emails for upcoming webinar or conference and follow-up emails after the event
• Updating a contact property so that the contact sees a different version of your page's smart content
!
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CONTENT
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SOCIAL MEDIA
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REPORTS
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HUBSPOT CRM
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FEATURES, FACTS, FAQs
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WHAT YOU CAN DO WITHIN HUBSPOT MARKETING ESSENTIALS • Publish, manage and monitor all forms of digital content
• Email • Blogs • Social media posts • Landing pages • Call to Action buttons • Forms
• Track and analyse all touch points across your website, owned social channels, SEO keywords and Google PPC
• Smart and static lists for segmentation
• Custom dashboards
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WHAT YOU CAN DO WITHIN HUBSPOT SCALE YOUR MARKETING & OPTIMISE PERFORMANCE
• Build automation workflows based on behaviour or triggers for lead nurture page's smart content
• Persona-based nurture flows • Lead scoring • Smart content • Attribution • Lead allocation through CRM • Event-based segmentation • A/B testing of emails and CTAs • Custom reporting • Revenue reporting
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Hubspot.com/pricing
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WHY HUBSPOT?
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NO CODING REQUIRED
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EASY INTEGRATION
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PERSONA BASED INBOUND MARKETING
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GROW WITH HUBSPOT (IT WORKS!)
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18 new customers in
8 months
375 engaged contacts
generated 490% average
increase in overall web
visits
251% increase in number of page views !48% total increase in
overall organic clicks
12,788 email opens in total
Website ranked first position in Google for
brand terms
10% CTR on emails
79 MQLs generated
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Faye Hawkins!Managing Director, First Base!www.hitfirstbase.com/hubspot!
THANK YOU. ANY QUESTIONS?
First floor, Centric House!390 Strand, London!
WC2R 0LT!
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